DemandBase

MARCH 4, 2019

Our intent was to deliver strategy, creative, martech and measurable results on a global scale. “That’s the beauty of Demandbase—it’s a marketing platform, a media platform and a data platform. The company made a bold statement in a conservative, traditional vertical. About six years ago, Stein + Partners in the U.S.

Account Based Marketing 51

Account Based Marketing ABM Creativity DemandBase 51

DemandBase

NOVEMBER 19, 2018

Personalization based on AI + Intent. Beyond healthcare and into virtually every B2B vertical including technology, FinServ, and manufacturing, service providers are developing hyper-targeted, personalized and coordinated messaging across offsite, onsite, and search in support of their clients’ ABM programs.

Account Based Marketing 40

Account Based Marketing Paid Search Agency Advertising Agencies ABM 40

Heinz Marketing

AUGUST 30, 2021

There was either buying intent, there was greater workload consumption or product usage, or there was compelling events. I know the people I should be talking to, how do I manufacturer or find, and then leverage and follow up with those right intent signals.” And the signals came in three categories. That’s not a strategy.

Ideal Customer Profiles 115

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 115

DemandBase

APRIL 2, 2019

Or you can insert the industry or vertical, a zip code or even a custom attribute. This way, you let them know you’re talking to them directly, that you know their purchasing intent, and you’ve got the goods they need. Use personalization on the final frame—at least.

Practices 69

Practices Advertisements Advertising Multi-Touch Attribution 69

Golden Spiral

NOVEMBER 8, 2018

The user experience (UX) of your site is all about guiding your user through an intentional experience that both delivers the content they want to find (solving their problem), while also delivering it in a manner consistent with your sales cycle. Keeping their goal in mind, we used some of Demandbase’s tools and custom coded others.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

ClickZ

MARCH 27, 2020

30-second summary: Demandbase is an ABM platform for mid-market and enterprise B2B companies which was founded in 2006. Peter Isaacson, Demandbase’s CMO, joined the company in 2014 and brought with him a decade of marketing leadership experience. Demandbase helped define and clarify ABM as a technology category.

DemandBase 82

DemandBase CMO Account Based Marketing Top of Funnel 82

Directive Agency

FEBRUARY 22, 2019

Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. DiscoverOrg – Has depth of data for verticals, locations, and contacts. Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more! New Customers: Using “Search” as Buyer Intent Signal.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Engagio

SEPTEMBER 21, 2020

While the accepted ethos of B2B Sales and Marketing teams is that they must be of one accord to effectively resonate the value of their brands across their audiences, it’s a topic for which Demandbase continues to beat the drum. Because while Sales and Marketing unification is necessary, it’s not so easy. Why isn’t it old hat?

Sales Management 62

Sales Management Top of Funnel Ideal Customer Profiles DemandBase 62

FunnelEnvy

MARCH 7, 2018

We have to consider customer and commercial intent all the way from awareness through purchase and beyond. Customer intent may have been an incidental consideration when were primarily concerned with lead delivery and sales support. Customer Intent: The See-Think-Do-Care Framework. Care – Extra loyal customers.

Top of Funnel 40

Top of Funnel Marketing Websites Enterprise Management Effectiveness 40

Digital B2B Marketing

JANUARY 20, 2014

This approach increases relevance, maintains a natural experience and doesn’t presume perfect data or understanding of the visitor’s intent. Potential providers: Demandbase , Insightera. Strategy bizo d&b Demandbase insightERA madison logic mediamath ReachForce thetradedesk turn' Photo Credit: dret via Flickr cc.

Reachforce 100

Reachforce B2B Marketing DemandBase Planning 100

The ABM Agency

APRIL 30, 2023

On the other hand, ABM emphasizes selecting target accounts based on factors such as company size, industry verticals, or even specific business challenges faced by those organizations. Demandbase found that companies using ABM experienced a 40% reduction in their sales cycles. when selecting these accounts.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

SWZD

OCTOBER 16, 2019

Our sales organization has the traditional hunting and farming model in place, and at the same time we do a lot of thought leadership, looking at industry events and other types of media to really get the message across verticals and industries.”. Across the board we are constantly testing out different capabilities and technologies.

Enterprise Management 48

Enterprise Management B2B Thought Leadership Thought Leadership Work Management 48

QuanticMind

OCTOBER 25, 2017

Studies show that on average, as of April of this year, enterprise companies in a variety of verticals used, on average anywhere from 800-1200 cloud-based software applications. The company uses this signal to try to understand shopper and brand intent.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40

SnapApp

DECEMBER 14, 2016

In 2017 smart B2B marketers will be making their big data small with analytics solutions and personnel that can connect the dots between intent, experience and action. CEO at Vertical Measures. And of course you have your other great players in the market like Demandbase , YesPath , Terminus , and Engagio. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62