Engagio

SEPTEMBER 16, 2021

Here at Demandbase, we like to do Shark Week once a quarter, where we dedicate an entire week to generating sales pipeline through cold-calling, emails, videos, and more. At Demandbase, we have a top 5 that our AEs, SDRs, Marketing, and leadership all get behind to close. Go beyond the sale. Thought that was everything?

Top of Funnel 130

Top of Funnel Sales Management B2B Sales DemandBase 130

Engagio

JULY 1, 2021

Segmenting your accounts into a target list requires understanding not only what inputs to factor in (for example, the number of sales touches, open opportunities, and what stages they are in along the account journey) but also what type output you want (in other words, whether you are creating an account list or a people list).

Demand Generation 93

Demand Generation Account Based Marketing ABM DemandBase 93

Engagio

JANUARY 14, 2021

Success in Sales can only be achieved by first understanding the challenges we face in our industry. So what’s the new reality of Sales? 2020 was a particularly difficult year for our teams to push their accounts through a Sales cycle and hit the revenue goals they had in front of them. And we’re in good company.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Demand Generation 118

Engagio

JULY 27, 2021

This allows your B2B teams to better understand where their prospects are in the sales cycle and helps you develop key relationships with those accounts. Sales cycle turbo boost. Sales teams rely on predictive analytics because it can help find the best prospects and close more deals faster. Account Prioritization.

Lead Ranking 71

Lead Ranking Ideal Customer Profiles Lead Scoring Analytics 71

DemandBase

MAY 26, 2020

Now more than ever, sales and marketing alignment is imperative to an organization’s success. We will be diving into topics important to sales teams, such as humanizing the selling process, outreach strategies with buying committees, and ways you can use Demandbase daily to power your selling. With ABM, intent signals run deep.

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

DemandBase

AUGUST 10, 2020

It was an event that Demandbase looked forward to hosting because it created a unique opportunity for us to educate, learn from, and engage with our B2B industry peers and partners. It was also a revenue-generating event that our Sales org and leadership teams alike rallied behind. Check out Craig Rosenberg’s keynote!

Account Based Marketing 119

Account Based Marketing ABM DemandBase B2B Thought Leadership 119

DemandBase

MARCH 16, 2020

When I log in to Demandbase Targeting : • I’m making sure we’re continuing to see Lift by using ads to bring new accounts to the site and increasing the engagement of accounts that have recently been to the site. • Sales is able to take action earlier in an account’s consideration cycle. Want to get your ABM on?

Account Based Marketing 80

Account Based Marketing ABM Paid Search Agency DemandBase 80

DemandBase

JUNE 9, 2020

The moment that an account is on your site is when their buying intent is the highest. More qualified accounts, shorter sales cycles, increased ROI, and a better experience for buyers. Demandbase ABM Certification. They’re designed to get marketers and sales professionals up-to-speed on ABM best practices quickly.

Account Based Marketing 72

Account Based Marketing ABM Course Conversion 72

Full Circle Insights

NOVEMBER 10, 2022

Marketing and sales teams can use standard stages as described by the waterfall to measure where accounts are in the sales cycle. . Integrating intent data into your ABM measurement system feeds the “Detected” stage in the waterfall. . How to Enhance Your ABM Strategy by Leveraging Intent Data. Download eBook.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Webinar Metrics 52

Modern B2B

AUGUST 14, 2023

If you’re at an early stage in planning where AI can play a role for your brand, consider how AI could offer little wins in your buyer experience on key metrics, like increasing time spent on pages, reducing user friction in reaching key assets or optimising the length of the sales cycle. and alert the relevant sales rep.

DemandBase 52

DemandBase Enterprise Management B2B Peer-to-peer 52

Engagio

NOVEMBER 19, 2020

The type of data that you’re going to want to look at are firmographic, technographic, intent, and engagement data. Intent data. One of the key elements of selecting target accounts is understanding intent. It’s important to leverage intent data to identify interest in a solution like yours. Sales rep activity.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

Martech

MARCH 18, 2022

seconds on that page – so when you build your models you need to be intentional about how you count those digital touches.” A first-touch model tells you how you got that customer at the very beginning of the sales cycle. Efficiency in marketing is about your process, especially in a longer, more complex sales cycle.

Marketing Attribution 123

Marketing Attribution Multi-Touch Attribution Full Circle Insights Lead Ranking 123

Heinz Marketing

SEPTEMBER 11, 2019

By Matt Heinz , President of Heinz Marketing – Originally posted on Demandbase. So when we invited B2B chief marketing officers to join us for breakfast with Demandbase in three cities last month, we talked less about their successes and more about their challenges. Tension between intent and interest.

Peer-to-peer 71

Peer-to-peer DemandBase Work Management Intent 71

Adobe Experience Cloud Blog

JANUARY 7, 2020

Like most companies, our team at Adobe executes ABM campaigns to larger companies where our deal sizes are a bit bigger and the sales cycles are a bit longer. Because of the bigger deal sizes and longer sales cycle, we have found that a focused, ABM approach leads to better performance of our marketing department.

Account Based Marketing 96

Account Based Marketing ABM Lead Ranking Multi-Touch Attribution 96

PathFactory

MAY 3, 2022

Companies can shorten sales cycles by having prospects onboard and educate themselves. Just look at the explosive growth of ABX-focused companies such as 6sense, Demandbase, and PathFactory. Everyone has pivoted to an ABM/ABX strategy. It’s pretty obvious this is the current preferred marketing and selling approach.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Engagio

DECEMBER 28, 2020

A few ideas for folks to try: tactile marketing automation coined by our friends PFL, physical direct mail accompanying video calls like that of Demandbase’s great launch party, and video challenges like we did here internally Marvel Marketers. Chief Product Officer at Demandbase | LinkedIn. Pieter De Temmerman. Rob Leavitt.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

DemandBase

JANUARY 15, 2019

Here at Demandbase, we enjoyed a particularly successful approach to solving these prospecting challenges. We provided SDRs with easy-to-access insights that enabled a more deeply personalized sales outreach. Equip your sales reps with the Demandbase Conversion Solution. No easy task, either of them. Want more stories?

Efficiency 49

Efficiency DemandBase Personalization Account Based Marketing 49

Heinz Marketing

MAY 14, 2019

Earlier this spring, Demandbase published a complete, book-level guide to ABM. Written by Chris Golec , Founder and CEO, Peter Isaacson , CMO, and Jessica Fewless , VP of ABM Strategy at Demandbase. Demandbase has been around since the beginning of the ABM movement. Refreshing! ABM is not rocket science.

Account Based Marketing 68

Account Based Marketing ABM DemandBase Budget Programs 68

PathFactory

MAY 2, 2022

Revenue teams can now scale how they connect content to buyers by combining PathFactory Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to serve up personalized content experiences. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Martech

SEPTEMBER 24, 2021

Intent data: Identifies company actions or signals that indicate whether or not an account is “in-market” for a solution. Intent data can be sourced from B2B forums or job boards (to view account participation in them), first-party content downloads or ad clicks, as well as third-party vendors. Shortened sales cycles.

Account Based Marketing 126

Account Based Marketing Enterprise Management Work Management Paid Content 126

Directive Agency

MAY 20, 2020

Audiences vary for numerous reasons, including: Intent. Key point: The intent of this SERP is educational, but was the impression as an ad worth it? Sales readiness. Similar to the converters, you want to build remarketing audiences with the highest intent to convert when offered another ad. test it out.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

DemandBase

JUNE 18, 2019

So when we invited B2B chief marketing officers to join us for breakfast with Demandbase in three cities last month, we talked less about their successes and more about their challenges. Tension between intent and interest. Leadership is about solving problems and building consensus. Here are the five core tensions we identified: 1.

Peer-to-peer 40

Peer-to-peer DemandBase Intent Sales Qualified Leads 40

Engagio

OCTOBER 25, 2021

This included areas such as tracking the website activity for the targeted accounts and monitoring their intent topics. We then shared key insights with the Sales team so they could personalize their outreach efforts based on what we were seeing in the campaign. Additionally, find easy ways to scale your efforts.

Advertisements 71

Advertisements Advertising Paid Search Agency Account Based Marketing 71

Valasys

MARCH 30, 2020

ABM maturity and B2B sales revenue are intertwined, with ABM contributing to shorter sales cycles, optimized customer experiences and pulsation of other account-specific strategies for fueling and driving the demand generation engine. Read more on Top 5 Ways to Supercharge ABM with Intent Data.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Unbound B2B

FEBRUARY 6, 2023

Running such highly-targeted advertising campaigns can increase your chances of driving conversions and sales. If you power your account-based marketing strategy with intent data , you can generate higher ROI for your marketing initiatives. Drive More Revenue Engaging high-value accounts can bring you more benefits in the long run.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

Business Brainz

JULY 11, 2021

According to a survey by DemandBase, 83% of companies use ABM as it increases engagement with their target accounts. Using insight, sales and marketing teams can develop persona-based journey maps. Select your target accounts from the ICP with the help of FIT, Intent data and Engagement data. Building Strong Buyer Relationships.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

Adobe Experience Cloud Blog

MARCH 28, 2014

Visiting these competitors in the expo hall is a great way of evaluating a solution without launching into a full blown sales cycle. Remember, the goal here is to glean enough information to decide whether you want to go through a sales cycle. Some areas worth exploring this year include: Buying intent on social.

Work Management 48

Work Management Planning Marketing Management Marketing Automation Services 48

Directive Agency

FEBRUARY 22, 2019

Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more! If expensive clicks aren’t enough, B2B marketers typically battle complicated marketing funnels and long sales cycles.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Golden Spiral

NOVEMBER 8, 2018

The user experience (UX) of your site is all about guiding your user through an intentional experience that both delivers the content they want to find (solving their problem), while also delivering it in a manner consistent with your sales cycle. 03 The Experience of Your Users. Easy, right? The entire niche was blue.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

Heinz Marketing

AUGUST 5, 2021

DemandBase. Features/functionality: Two solutions; ABX Cloud and DemandBase One (includes ABX Cloud). Connect to third-party systems to trigger sales plays, orchestrate actions in MAS and extend your outreach. Find expansion opportunities by monitoring intent and engagement by product line. ABM Orchestration Platforms.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

Adobe Experience Cloud Blog

JUNE 9, 2009

  But then things changed, as buyers started to research their purchases online, preventing the sales rep from deciphering the buyer’s intention from their physical actions.   So sales professionals reacted, spending their time pouring over online data, trying to understand what made a good buyer.

Jigsaw 48

Jigsaw Web 2.0 Sales Qualified Leads DemandBase 48

Engagio

AUGUST 11, 2021

These platforms are good at storing customer and lead data, nurturing, and passing leads from Marketing to Sales, but they were not built to handle what you need or expect today; namely: Finding new prospects to grow your pipeline. Tracking intent behaviors on competitor websites to identify in-market accounts. Absolutely.

Top of Funnel 87

Top of Funnel DemandBase Ideal Customer Profiles InsideView 87

InsightSquared

JULY 1, 2019

Sales cycle velocity. Tools and technologies are developed with good intentions. Most challenging. Multi-touch attribution. Marketing-influenced revenue. Marketing-sourced revenue. Account-level ABM reporting. Where does this leave today’s marketers? To Conclude.

Marketing Automation Services 53

Marketing Automation Services Advertising Benchmark Marketing Report Lead Ranking 53

Engagio

OCTOBER 13, 2020

Larger buying committees ( 12-16 people ) mean that sales reps can’t possibly be talking to every stakeholder 1:1 during a sales cycle — yet talking with multiple personas is exactly what Marketing is good at. (In It’s about supporting sales cycles, accelerating deal velocity, and working more efficiently together with Sales.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Engagio

JUNE 4, 2023

This would set off alarms in any lead scoring system, marking it as an MQL — but it might just mean that someone at the account wanted to download some content, and not indicate genuine buying intent. Aware : Your aim is to build brand awareness and trust in your brand, leveraging social proof while avoiding aggressive sales tactics.

Lead Ranking 71

Lead Ranking Marketing Qualified Leads Sales Management Buy 71

NetLine

AUGUST 2, 2023

A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content. Target accounts are chosen using data such as first-party intent and engagement signals, as well as sales team-selected data and firmographics.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

DemandBase

JULY 21, 2020

Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development and intent data to see who’s in the market now. When people work from home, how does this change intent data?

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52