Engagio

JANUARY 20, 2024

Advertisers will learn how Spotify enables precise targeting across industries to reach deeply engaged audiences through the podcasting medium and streaming ad insertion technology. It’s a must-listen for marketers seeking to understand engagement in digital audio.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

DemandBase

JULY 17, 2019

They need PROACTIVE word of mouth, which we define at Convince & Convert as: When your customer introduces or inserts your product or service into a topically unrelated offline conversation, online exchange, or similar. You want the customers to be compelled to tell the story! Winners receive gift baskets of Canadian products.

Word of Mouth 83

Word of Mouth Account Based Marketing Work Management B2B 83

DemandBase

APRIL 2, 2019

For example, you can insert a company’s name dynamically into an ad when a target account gets served the ad, which is great for making a strong, initial impact to a potential new account. Or you can insert the industry or vertical, a zip code or even a custom attribute.

Practices 69

Practices Advertisements Advertising Multi-Touch Attribution 69

DemandBase

JULY 29, 2019

Here are a few other ways you can start right away: Identify an industry and add a tagline such as “Trusted by customer of [insert the industry of your choosing]”. The post How To: Website Personalization in Minutes, Hours, and Weeks (Part 1) appeared first on Account-Based Marketing – Demandbase. Feel like overachieving?

Website Personalization 45

Website Personalization Account Based Marketing Marketing Websites Personalization 45

Engagio

OCTOBER 6, 2023

We recently explored the challenge of defending marketing budgets at the Demandbase Smarter CMO Forum. Unfortunately, many CEOs and CFOs tend to think of marketing a simple transaction akin to a gumball machine — insert money and get immediate pipeline out. However, this is a far cry from how marketing actually operates.

Marketing Budget 62

Marketing Budget Budget Programs Peer-to-peer Allocation 62

Engagio

JANUARY 5, 2021

At Demandbase, we advise having a balanced mix of content, with each piece falling somewhere on the content personalization spectrum: So, how can we start executing personalized campaigns across the entire spectrum? Vendors can insert a person and company name into videos. Learn more about Demandbase Personalization.

Account Based Marketing 127

Account Based Marketing ABM Personalization Ideal Customer Profiles 127

Customer Experience Matrix

AUGUST 24, 2016

This tailoring may include insertion of data directly into a message, such as “Dear {first name}.” Or it may use data-driven rules to select contents within the message, such as “show a ‘see demonstration’ button to new prospects and a ‘customer service’ button to current customers”.

Marketing Automation Services 120

Marketing Automation Services Vendors Account Based Marketing ABM 120