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10 Reasons AI Said Customers Love Demandbase, Supported by Customer Use Cases

Engagio

Call us biased, but thanks to all the consistent feedback from our customer and partner ecosystem, we know there are infinite reasons to love Demandbase. We turned to ChatGPT and asked point blank: “why do our customers love Demandbase?” Our prompt was: “List 10 things that people love about Demandbase.”

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B2B Influencer Marketing in 2022: Seven Key Lessons from New Research

Webbiquity

When DemandBase produced this cartoon and promoted it on Twitter, was the objective lead gen? But there’s no question the influencers involved were sharing this widely with their networks, drawing huge attention to DemandBase’s brand relaunch campaign. Source: Onalytica. That shouldn’t be surprising. Well, maybe.

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Channel99 announces verification pixel technology for B2B

Martech

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. ” 6sense and Demandbase may be more expensive, but performance might offset those higher costs.

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How B2B SaaS Companies Get Sassy: Using Technographic Data to Identify the Best Prospects

Engagio

Most of us in B2B would have no problem listing the firmographic data about our target prospects, things like revenue range, number of employees, location, and industry. But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data.

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Ignite USA 2023 — A Glimpse of the Future for B2B Marketers

ANNUITAS

The event featured a variety of excellent speakers, including industry experts, thought leaders, and practitioners. Ignite kicked off with a compelling keynote from Demandbase’s Jon Miller about how “the B2B playbook is dead.”

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The Convergence of Marketing Automation and Account-Based Marketing

Engagio

Campaign Management was mostly industry-agnostic — B2C, B2B, B2B2C, it didn’t matter — which also meant that it mostly catered to the lowest common denominator, usually B2C. And the emphasis on leads over account-based is probably even more prevalent in some industries that are not typical early adopters of new tech.

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I’m Thinking Of… The Intersection of Inbound Marketing with ABM, With Kipp Bodnar

Engagio

An industry-leading speaker and blogger, Kipp came to mind immediately as the right person to ask about the future of marketing as it pertains to inbound and account-based marketing, as well as the rise of account-based experience. I know that’s something that you all are really focused on at Demandbase.” – Kipp Bodnar.