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The Women Who Inspire Us: Stories from Women at Demandbase

Engagio

During Women’s History Month in March, the employee resource group at Demandbase Women@DB asked the #badasswomen at Demandbase to share their stories. Without further ado, here are the stories of amazing women, told by some equally amazing women from Demandbase: _. We all have one. Sammie Krouner. Keep the conversation going!

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Is Your Ad Tech Fluent in B2B?

Engagio

If you’re using ad tech from a provider other than Demandbase, chances are you’re using a platform that doesn’t speak B2B as its native language. That’s not the case at Demandbase. T hey choose their targets based on demographic data such as age, gender, ethnicity, level of education, income, and so forth.

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How B2B SaaS Companies Get Sassy: Using Technographic Data to Identify the Best Prospects

Engagio

Then there’s also demographic data, which identifies details about the people within our target markets, things like age ranges, income level, education, and gender to name a few. But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data.

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The Lessons My Mother Taught Me: Growing Up in a Vietnamese Refugee Family

Engagio

Forward: During Women’s History Month in March, the employee resource group at Demandbase, Women@DB, asked the #badasswomen at Demandbase to share their stories — whether they had a passion project, side hustle, or a woman in their lives who inspired them. The Demandbase Team. And we wanted to share her story with you, too. —

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Top 10 Lead Enrichment Tools in 2024

SalesIntel

Demandbase provides insights into contacts, company details, and buying signals. Lead scoring is based on demographic data, including income level and address, allowing segmenting leads. It provides real-time data enrichment through Marketo webhooks, providing key information about prospects’ websites.

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This is How I ABM: Tips From Marketing Operations and Sales Development Pros

DemandBase

Director, Channel and Partner Marketing, Demandbase. This has meant that I’ve had to learn the art of tactfully turning down (quite a few) incoming partner co-marketing offers because they fall outside of my focus area. At Demandbase, Partner Marketing carries a number for partner-influenced and partner-sourced opportunities.

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The Importance of Account-Based Marketing: Past, Present, and Future

Only B2B

Here are some scenarios when account-based marketing is most appropriate: Source: DemandBase. What kind of income do they receive? .” Account-based marketing assists you in contacting these clients once you are aware of who they are. To integrate marketing and sales. Concentrate on Your Goals. Who is the perfect customer for you?