gatekeeper vertical DemandBase Related Topics 
ViewPoint
JANUARY 26, 2012
Its high perceived value and standout physical features tend to get past gatekeepers, and straight to the executive desktop. One of the most interesting twists in SEM is the opportunity found in specialized search engines that concentrate on certain industry verticals, such as IT, retailing, or industrial categories.
QuanticMind
OCTOBER 25, 2017
Studies show that on average, as of April of this year, enterprise companies in a variety of verticals used, on average anywhere from 800-1200 cloud-based software applications. ” Brinker also notes that in many cases, marketing technology has come to expand in a very strategic manner with minimal overlap. .”
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