Top 25 B2B Influencers Share Revenue Driving Tips

Radius

Laura Ramos, Vice President, Principal Analyst, Forrester Research. Peter Isaacson, CMO, Demandbase. ABM @radius @demandbase. There is one common goal that all B2B marketers share: the need to drive revenue. Though marketing techniques and campaigns vary, all marketing efforts are an attempt to aid Sales in reaching optimal revenue. As a predictive marketing platform, Radius is an essential tool for revenue-driven marketers. On May 19, we launched our #RevenueDriver campaign.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions.

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3 Seismic B2B Marketing Trends Seen At Dreamforce 2016

Radius

Predictive analytics has been a hot space for the past couple years, attracting over $100 million in venture funding and garnering accolades from Gartner and Forrester in their most recent B2B marketing Hype Cycle and TechRadar reports, respectively.

3 Seismic B2B Marketing Trends Seen At Dreamforce 2016

Radius

Predictive analytics has been a hot space for the past couple years, attracting over $100 million in venture funding and garnering accolades from Gartner and Forrester in their most recent B2B marketing Hype Cycle and TechRadar reports, respectively.

5 data assumptions that marketers should avoid

chiefmartech

A 2016 Forrester study found that marketers are struggling to be responsive in real-time interactions with customers, as they focus on traditional performance measurements such as customer retention and acquisition. The following is a guest post by David Dunne , CEO of Velocidi.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

And of course you have your other great players in the market like Demandbase , YesPath , Terminus , and Engagio. As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017.

Turning Web Site Visitors into Paying Customers

delicious b2bmarketing

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. But Longo says that Demandbase does a better job of integrating relevant data.

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

Demandbase is a simple, elegant lead enhancement solution with an affordable starting point at under $200 per month. With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less.

Social CRM: The Latest Evolution for Managing Customer Relationships

Modern B2B Marketing

Accessing sites like Demandbase, LinkedIn and Jigsaw from the tools already in use. With a predicted 34% compound annual growth rate of social media spending through 2014 according to data from Forrester, our prediction for 2010 is the growth of social CRM will be strong.