Engagio

JULY 27, 2021

Some of the more common uses of predictive analytics include: Customer forecasting. The uses mentioned above are no stranger to Demandbase. Demandbase uses predictive analytics to help companies with Fit, Intent, Relationships, Engagement — or FIRE — to identify key accounts by scoring them using our proprietary models.

Lead Ranking 71

Lead Ranking Ideal Customer Profiles Lead Scoring Analytics 71

ClickZ

JUNE 15, 2020

Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients. Platforms like Demandbase facilitate this approach by enabling users to build audiences using their existing CRM, account, and customer data.

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Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Engagio

JUNE 14, 2023

You are probably already seeing all of the signs: Pipeline shortages Slowing growth Delayed decision-making Extending sales cycles Churning customers Difficulty forecasting. The post A CSO’s Guide to Quarter Closing in Difficult Times appeared first on Demandbase.

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DemandBase Forecasting Sales Cycle Transparency 62

DemandBase

JANUARY 7, 2020

Dreamforce is the Super Bowl of events for most B2B companies and here at Demandbase, it’s no different. We plan all year for this event and make sure we forecast for it in our quarterly plans. was strategically designed to amplify and go a layer deeper into the Demandbase content delivered at Dreamforce.

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DemandBase Account Based Marketing Planning Advertising Agencies 88

6sense

OCTOBER 1, 2021

Demandbase CMO Jon Miller and G2 CMO Amanda Malko were also on the panel. How can we own the pipeline forecast? I mean the overall pipeline forecast across all segments and channels.” But it also sparked creative adaptation, innovation and increased adoption of ABM platforms. Here are five key takeaways from the event: 1.

Account Based Marketing 62

Account Based Marketing ABM CMO DemandBase 62

Lake One

OCTOBER 11, 2023

Sales forecasting, pipeline analysis, and lead scoring can help sales and marketing spend their time more effectively. Instead of opting for generic language and vague promises, ServiceMax reached out to DemandBase, a company that uses AI to make better content recommendations.

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Case Studies Case Study B2B Sales Studies 75

Engagio

JULY 10, 2023

These systems use artificial intelligence to analyse massive volumes of data, forecast client behaviour, and scale personalised interactions. The post Revolutionizing the Potential of AI-Powered ABM/ABX Marketing appeared first on Demandbase. ABM/ABX marketing platforms driven by AI have proven to be great assets for B2B marketers.

Marketing AI 48

Marketing AI Account Based Marketing ABM Ethics 48

6sense

SEPTEMBER 12, 2018

CMO, DemandBase. How AI is Optimizing the Sales Ops Role in Forecasting and Pipeline Management. For sales operations teams, forecasting and pipeline management have always posed significant challenges, especially with numerous unpredictable variables including data integrity, lack of deal knowledge, and more. Menaka Shroff.

Peer-to-peer 48

Peer-to-peer DemandBase Forecasting CMO 48

Martech

APRIL 25, 2023

Burnout and turnover “Without a source of new talent, MOps teams are becoming top-heavy,” according to Demandbase. Planning From forecasting and budget allocation to campaign optimization and targeting, AI can increasingly automate the button-pushing associated with these tasks. “The ideal MOps team is structured like a pyramid.

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Marketing AI Allocation Top of Funnel Planning 90

InsightSquared

JUNE 13, 2019

InsightSquared Announces New Solutions that Equip Revenue Operations with End-to-end Platform Capabilities for Marketing, Sales Forecasting, and Customer Success. The easy-to-use and read interface simplifies roll-ups and results in more reliable forecasts. “It’s Platinum sponsors are Demandbase and Lucidchart.

Marketing Management 48

Marketing Management Forecasting Marketing Attribution Paid Search Agency 48

Engagio

OCTOBER 30, 2023

Machine learning algorithms can analyze market trends and customer behavior to not only pinpoint high-value accounts but also forecast their account journey. appeared first on Demandbase. Account-Based Marketing (ABM): AI is essential for scoring accounts and identifying buying groups more efficiently than manual methods.

Marketing AI 62

Marketing AI Product Account Based Marketing Marketing Analytics Tools 62

ClickZ

NOVEMBER 19, 2020

Tap into your anonymous first-party web engagement data and third-party intent data from an ABM service like DemandBase to refine target customers. rate of infection and hospitalization by geography), you can create a robust snapshot of how your sales have been affected by the changes in buying behavior during the pandemic.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

DemandBase

APRIL 13, 2020

Demandbase is well suited to help our customers with these new realities. Account Identification – Which Powers Demandbase’s Products & Features. Some vendors (not Demandbase) power their “account identification” by solely relying on Reverse IP data. If present, we identify the company from this cookie alone.

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DemandBase Work Management Marketing AI Marketing Management 105

Valasys

JUNE 12, 2019

According to a study published by Demandbase, 80% of the B2B marketers (at managerial level & above) believe that artificial intelligence will revolutionize the marketing industry over the next 5 years, starting from the current year.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Martech

MARCH 10, 2022

It’s about uncovering prospect behavior and weighting sales intent/intel and brand engagement rather than “funnel lead scoring” (engagement is a better metric to forecast revenue). Terminus, Demandbase). The shift and the case for ABM: Anonymous buyer’s journey. Bombora, 6Sense) ABM ad-targeting platform (e.g.,

Account Based Marketing 101

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 101

Vidyard

SEPTEMBER 22, 2015

Thunder was in the forecast for Dreamforce! From the Demandbase party at Temple Nightclub where V-Bot got behind the wheels of steel and got the crowd moving, to the Zuroa Block Party where V-Bot cut a rug on the dance floor, the Vidyard team (led by V-Bot) was out in full force! Here are a few of the key themes and highlights.

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Video Marketing Advertising Agencies Paid Search Agency DemandBase 95

Content Standard

DECEMBER 4, 2015

According to PQ Media’s Global Content Marketing Forecast , “The industry is on track to generate $313 billion in revenue in 2019.” ” And for good reason—enterprise brands like Cisco, Marriott, and DemandBase are earning a major return on investment from their content marketing programs.

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Allocation DemandBase Budget Programs Content 40

Content Standard

DECEMBER 4, 2015

According to PQ Media’s Global Content Marketing Forecast , “The industry is on track to generate $313 billion in revenue in 2019.” ” And for good reason—enterprise brands like Cisco, Marriott, and DemandBase are earning a major return on investment from their content marketing programs.

Allocation 40

Allocation DemandBase Budget Programs Content 40

Engagio

SEPTEMBER 29, 2021

Company: Demandbase. Predictive Analytics: Forecasting. The second type of predictive analytics is forecasting, where we attempt to ascertain when something is likely to happen based on previous known information. Time-series forecasting requires our data to have two general attributes: seasonality and cyclicality.

Lead Ranking 126

Lead Ranking Marketing Automation Services Analytics Marketing Qualified Leads 126

InsightSquared

MAY 21, 2019

Platinum sponsors are Demandbase and Lucidchart. Businesses rely on the company’s solutions to forecast more accurately, better manage pipeline, tailor rep coaching based on individual performance, understand their marketing attribution, and conduct data-backed planning and analysis.

Peer-to-peer 31

Peer-to-peer Salesforce.com DemandBase Marketing Attribution 31

InsightSquared

JUNE 5, 2019

Platinum sponsors are Demandbase and Lucidchart. Businesses rely on the company’s solutions to forecast more accurately, better manage pipeline, tailor rep coaching based on individual performance, understand their marketing attribution, and conduct data-backed planning and analysis. The full agenda can be viewed at: [link].

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Training Marketing Attribution Marketing Management Salesforce.com 27

Engagio

AUGUST 26, 2021

By the end of this blog, you will have a better understanding of what technographics are and how a solution like Demandbase Data Cloud can help you segment your target accounts, regardless of the industry you are in. A report published by CSO Insights notes that: Forecasting made it to the “Top 12” list World-Class sales practice for 2019. .

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Ideal Customer Profiles Segmentation Demand Generation B2B Marketing 103

Engagio

AUGUST 26, 2021

By the end of this blog, you will have a better understanding of what technographics are and how a solution like Demandbase Data Cloud can help you segment your target accounts, regardless of the industry you are in. A report published by CSO Insights notes that: Forecasting made it to the “Top 12” list World-Class sales practice for 2019. .

Ideal Customer Profiles 86

Ideal Customer Profiles Segmentation Demand Generation B2B Marketing 86

Top Rank Marketing

JULY 19, 2023

Demandbase @Demandbase A comprehensive set of ABM solutions driven by artificial intelligence: platform, targeting, engagement, conversion. Google Timeseries Insights API @googlecloud Tool for large-scale time series forecasting and anomaly detection in real time.

Marketing AI 52

Marketing AI Marketing Automation Services Enterprise Management Budget Programs 52

KEO Marketing

NOVEMBER 1, 2016

According to the Magna Global Advertising Forecast, by 2017 digital advertising is estimated to be worth $171 Billion, accounting for more than a quarter of global advertising spend. Digital media is quickly becoming a favorite method with marketers. In the US, ad spend on the Internet overtook all media except broadcast television in 2014.

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Advertising Agencies Paid Search Agency Media Planning 48