Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

DemandBase 52

DemandBase Account Based Marketing Acquisitions ABM 52

Engagio

AUGUST 29, 2022

Join guest speaker Bob Peterson, VP, Principal Analyst at Forrester, James Meono, Director, Digital Marketing at Union Bank, and Jackie Palmer, Demandbase VP of Product Marketing to learn how to build a business case and successfully implement ABM at your organization.

Forrester 62

Forrester Account Based Marketing ABM DemandBase 62

DemandBase

JANUARY 8, 2019

Here at Demandbase, we knew Account-Based Marketing best practices could be applied to paid search so we could continue to focus our digital spend on high-value targets. Demandbase tested new strategies and scaled our SEM channel with optimized performance that grew our business. We focused on two strategies. You can do the same.

Account Based Marketing 58

Account Based Marketing DemandBase SEM Paid Search Agency 58

Engagio

FEBRUARY 14, 2024

2023 was a year of significant change and growth for Demandbase. account identifi A continued factor in our success: The stable improvement of our target account identification Demandbase has always taken a different approach to target account identification. At any given time, Demandbase has around 3.7 consumers).

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DemandBase Lead Ranking Vendors Comparison 62

PureB2B

MAY 1, 2019

PureB2B, an innovator in the B2B lead generation space, has announced a new agreement with Demandbase, the leader in Account Based Marketing (ABM). Now supplemented with Demandbase’s Intent-Data layering , PureSyndication equips B2B marketing and sales teams with actionable lead insights to accelerate the buying process.

DemandBase 48

DemandBase Intent Data Lead Generation Intent 48

Engagio

SEPTEMBER 16, 2021

Here at Demandbase, we like to do Shark Week once a quarter, where we dedicate an entire week to generating sales pipeline through cold-calling, emails, videos, and more. At Demandbase, we have a top 5 that our AEs, SDRs, Marketing, and leadership all get behind to close. I like to go back to the whys : why Demandbase and why now?

Top of Funnel 130

Top of Funnel Sales Management B2B Sales DemandBase 130

Engagio

JANUARY 30, 2024

Now, choose the features (or variables) most relevant to the outcome you are trying to predict. This may also be where your team realizes you need to add more features to the model to improve its accuracy. This is when the model learns to recognize patterns or relationships between the features and the outcome. Pick your model!

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Customer Experience Matrix

MAY 19, 2010

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups.

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DemandBase Leadlander Jigsaw Marketing Automation Services 120

Heinz Marketing

MARCH 8, 2018

“How I Work” is one of my favorite recurring features from Inc Magazine and Lifehacker’s. You can catch up on everyone we’ve featured thus far in the “How I Work” series here. You can catch up on everyone we’ve featured thus far in the “How I Work” series here. Want to nominate someone? Let us know!

Work Management 75

Work Management DemandBase Marketing Management Planning 75

Engagio

JULY 1, 2021

A core feature within Demandbase One is Selectors. So what’s so unique about this feature? But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation.

Demand Generation 93

Demand Generation Account Based Marketing ABM DemandBase 93

SalesIntel

APRIL 19, 2024

Its enrichment feature can enrich existing CRM data with just an email address by automatically appending missing company and contact information. Key features: Automatically append the missing company and contact information to execute your sales and marketing campaigns. Access advanced-level B2B data.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Engagio

MARCH 29, 2021

A screenshot of the Demandbase One Dashboard showing the top trending Intent keywords over 12 weeks. Demandbase is one of the only account-based platforms that has a native personalization feature. Personalization with Demandbase. Go to the Demandbase Personalization page to learn more.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Contently

JANUARY 31, 2023

As a result, they have been embedding AI and ML capabilities into marketing technology platforms to enhance features and functionality. There is also content personalization functionality embedded in platforms like HubSpot and Demandbase. That doesn’t mean your organization uses AI broadly and deeply in marketing.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

ANNUITAS

MAY 31, 2023

The event featured a variety of excellent speakers, including industry experts, thought leaders, and practitioners. Ignite kicked off with a compelling keynote from Demandbase’s Jon Miller about how “the B2B playbook is dead.”

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

Biznology

JANUARY 13, 2022

Organized by Demandbase. Having taken over the BMA a few years ago, the ANA’s version of the annual conference features large B2B advertisers on the podium. And soldier on. Let’s review the options lined up for 2022, pull together our travel budgets, and keep our fingers crossed. February 8, all virtual, SMART conference.

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Conference B2B Forrester Marketing Management 197

Martech

OCTOBER 27, 2023

Google is preparing to test a new feature in Chrome that will allow users to hide their IP addresses by using proxy servers. Initially this will be an opt-in feature like Apple’s Ask App Not to Track. We asked Chris Golec, founder of Channel99 (and formerly CEO of Demandbase) if this move by Google presented fresh problems.

Account Based Marketing 121

Account Based Marketing Paid Search Agency Advertising Agencies Privacy 121

Engagio

AUGUST 11, 2023

This blog was written by Bob Samuels, Co-founder at TechConnectr to showcase a recent webinar featuring Demandbase CMO Jon Miller In the ever-evolving landscape of marketing, staying ahead of the curve is not just an advantage; it’s a necessity. We hope to see you there!

Account Based Marketing 62

Account Based Marketing Marketing AI Webinar Metrics Marketing Strategy 62

Engagio

OCTOBER 11, 2021

Demandbase has since expanded the definition of ABM beyond just “M” for Marketing to ABX, Account-Based Experience, to address the full customer lifecycle — from awareness to purchase to retention and expansion. Recently, Demandbase was named to Constellation Research’s Constellation ShortList B2B Marketing Automation for the Enterprise: .

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

Engagio

OCTOBER 1, 2021

Integrations with web analytics tools like Google and Adobe Analytics along with standalone solutions, like Demandbase Site Analytics , has made it easy for both marketing and sales to have a clear understanding of which channels and pages resonate most with their target accounts at all times. Visit our Attribution page here to learn more.

Touchpoints 71

Touchpoints Marketing Attribution DemandBase Allocation 71

ClickZ

JUNE 15, 2020

CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in. Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Oktopost

DECEMBER 8, 2021

Justin currently leads social and influencer marketing for Demandbase. Because of this success, Justin and his team were featured in multiple business and marketing books as well as being profiled by some of the most successful marketing blogs in the world. Watch the recording: Want to hear more from renowned marketing leaders?

DemandBase 109

DemandBase Advertising Agencies Transparency Social Media 109

Engagio

OCTOBER 1, 2021

Join me and GM of Advertising at Demandbase, Gareth Noonan, on this episode of “ I’m Thinking of ” as we explore what life might look like in a brave new cookieless world. . Because of that, Gareth explains, Demandbase is switching from a cookie-based individual user view of the world to an account profile and context view.

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DemandBase B2B Thought Leadership Ideal Customer Profiles Thought Leadership 71

Engagio

OCTOBER 14, 2021

When it comes to B2B ad strategies, there’s no one better to talk to than Jennifer Hughes, Director of Digital Marketing for Demandbase. . Jennifer tells us how Demandbase can help you find the narrative. Check out DBTV , featuring a variety of shows, ranging from thought leadership programming to profiles in customer success.

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DemandBase Practices Ads B2B Thought Leadership 71

Engagio

FEBRUARY 25, 2021

2020 was a year of significant change and growth for Demandbase. The successful and completed product merger of Engagio and Demandbase has allowed our win rates to skyrocket against our competitors. Demandbase has always taken a different approach to target account identification. At any given time, Demandbase has around 3.7

DemandBase 71

DemandBase Classified Ads Vendors Comparison 71

Engagio

JANUARY 14, 2021

We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. At Demandbase, we pair predictive analytics with FIRE, an easy-to-remember portmanteau that stands for the following elements that identify your best accounts: Fit — Find the accounts that fit into your ICP.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

DemandBase

MAY 14, 2020

But rest assured, fellow marketers, at Demandbase, we’ve been hard at work finding the answer to a summer bereft of your best-laid plans. We’re featuring leaders from some of the world’s best and fastest-growing organizations, including: SAP. It’s the ABM Innovation Tour or Bust appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 98

Account Based Marketing ABM DemandBase Top of Funnel 98

Engagio

AUGUST 16, 2021

In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. But there is and has always been a fatal flaw in the approach, which Demandbase CMO and CPO Jon Miller likens to fishing with spears.

CPO 71

CPO Account Based Marketing DemandBase B2B Thought Leadership 71

Engagio

SEPTEMBER 20, 2021

At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. With Demandbase One, this step is simple. With Demandbase One you can turn your data into action, automatically.

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DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Engagio

SEPTEMBER 8, 2021

All of these pieces have to fit together in order to come up with a successful outcome.” – Jon Leiberman | VP, Content, Demandbase. I know that’s something that you all are really focused on at Demandbase.” – Kipp Bodnar. “So, it’s almost like you can’t operate in a vacuum anymore. Think about it.

Account Based Marketing 71

Account Based Marketing Inbound Marketing ABM DemandBase 71

Engagio

JANUARY 20, 2024

” ABM-driven Strategies for Thriving in Today’s Market Space This Sunny Side Up podcast episode features Mary Gilbert discussing navigating the new marketing landscape with ABM-driven strategies. And I try to apply that to everyone on the team so that we’re constantly learning and growing.”

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Biznology

MARCH 7, 2019

Mostly B2B, featuring a keynote by thought leader Matt Heinz , and sponsored by ON24. Organized by Demandbase, with free livestream of the keynotes for those who can’t attend in person. Featuring popular speakers like Gary Vaynerchuk and Geoff Ramsey , with an emphasis on brand and advertising topics. March 2019. September 2019.

Conference 146

Conference B2B Marketing B2B DemandBase 146

Martech

JULY 14, 2022

The more comprehensive platforms come from B2B mainstays such as Dun & Bradstreet, Salesforce and Marketo, which share the space with a growing group of independent ABM platforms including 6Sense, Integrate, Demandbase, Bombora, Jabmo, RollWorks (a division of NextRoll), N. Rich, MRP, Madison Logic, Terminus and more.

Account Based Marketing 122

Account Based Marketing Enterprise Management Work Management Marketing Management 122

DemandBase

JANUARY 28, 2020

We heard from our customers and even our Demandbase colleagues, that manually updating account lists was time-consuming and drained advertising budgets. The new feature ensures marketing dollars are spent efficiently and puts the sales team’s mind at ease, knowing that their top accounts are being targeted in the right manner.

Intent 60

Intent DemandBase Advertisements Advertising 60

ClickZ

DECEMBER 31, 2020

30-second summary: When Fuze began its ABM journey, the company worked with Demandbase to access rich behavioral and engagement information about its prospects and customers. So let’s cut to how Demandbase (then Engagio) helped us achieve success. We initially focused on features and functionality when rolling out new technologies.

Ideal Customer Profiles 82

Ideal Customer Profiles Account Based Marketing ABM DemandBase 82

Martech

JANUARY 21, 2022

Explore ABM capabilities from account-based marketing vendors like 6sense, Demandbase, Salesforce, Integrate and more in the full MarTech Intelligence Report on account-based marketing platforms. Are they showing us our “must-have” features? What new features are under consideration? Click here to download! 24/7 vs. 8/5)?

Account Based Marketing 117

Account Based Marketing Marketing Automation Services Marketing Management Vendors 117

Engagio

AUGUST 17, 2021

As the VP of Alliances and Business Development at InsideView, a Demandbase company, Heidi is in charge of managing InsideView’s OEM partnerships and strategic alliances. Check out DBTV , featuring a variety of shows, ranging from thought leadership programming to profiles in customer success. Today’s guest: Heidi Bamburg.

InsideView 71

InsideView DemandBase First-Mover Advantage B2B Thought Leadership 71

DemandBase

JUNE 25, 2020

I often tell Demandbase customers that the average attention span of an internet user is about a nanosecond.). Messaging : Case studies, ROI calculators, and product and solution content (Now it’s time to go into further detail about your offerings and differentiating features.). 3 Tips to Keep a B2B Ad Campaign Simple.

Advertisements 75

Advertisements Advertising Top of Funnel Practices 75