ClickZ

JUNE 17, 2020

Acquisio is cloud-based digital ad platform and campaign management software that combines the management of ads from top publishers like Google and Facebook into a single platform. Industry case study : Briggs & Stratton , a Fortune 1000 manufacturer of gasoline engines, had several objectives. Category: Digital ad management.

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

Single Grain

APRIL 24, 2023

We focused on two core digital marketing strategies: search engine marketing and social media advertising. Results: Converted Leads With Free Trial Sign-Ups Twenty20’s website traffic increased by 403% while achieving the same consistent revenue per session.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

Marketing Insider Group

JULY 1, 2020

Increase in website traffic. Content marketing garners 3 times as many leads as paid search for every dollar spent. Take Demandbase for example. What problem does your Facebook ad solve? Live@Cisco Facebook videos. So, what exactly does a business have to gain from throwing their weight behind content marketing?

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Lake One

SEPTEMBER 10, 2020

So, if your buyers are searching for answers to their questions and you haven’t created any content for them to find, who will they get their answers from? Organic searches can be your most significant source of traffic and revenue. Start by doing some keyword research on what your personas are searching for on Google.

Paid Content 52

Paid Content Top of Funnel Marketing & Strategy Marketing Strategy 52

Lake One

SEPTEMBER 10, 2020

So, if your buyers are searching for answers to their questions and you haven’t created any content for them to find, who will they get their answers from? Organic searches can be your most significant source of traffic and revenue. Start by doing some keyword research on what your personas are searching for on Google.

Paid Content 52

Paid Content Top of Funnel Marketing & Strategy Marketing Strategy 52

Full Circle Insights

NOVEMBER 25, 2020

Google took the world by surprise with its ability to serve up highly valuable search results via search engine optimization (SEO), according to Tim Brown, owner of Hook Agency. Local Search Changed Consumer Search Behavior. Local Search Changed Consumer Search Behavior.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

SnapApp

DECEMBER 14, 2016

Social shares and inbound links to the page are strong indicators of quality to Google, as are click-through rate (from organic search) and possibly even bounce rate. The loudest one with the biggest reach and the lowest cost is Facebook advertising. Use Facebook advertising's B2B targeting options including job title, seniority, etc.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

DECEMBER 22, 2016

With so much noise online these days, finding sources of consistent high quality content can seem like searching for a needle in hay stack. If you need more convincing, their blog has tons of information about marketing, how to use Facebook, the best ways to engage through email, and more. DemandBase. CoSchedule. Nick Usborne.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

QuanticMind

OCTOBER 25, 2017

Day 2 of #SMX East offers new insights on paid search trends, what Amazon is doing in search engine marketing, and SEM automation. Day 2 Keynote: “Search Marketers Are The Trailblazers In The Emerging Martech Era “ by Scott Brinker. SMX East 2017, Day 2. Featuring: @chiefmartec. >>Back to top.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40

Vidyard

JULY 9, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. Websites for Startups 3.6.1 Website Tips for Startups 3.6.6 Top Website Tools and Resources for Startups 3.7 It’s often a problem if the company is led by a first time engineering or sales leader.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. Websites for Startups 3.6.1 Website Tips for Startups 3.6.6 Top Website Tools and Resources for Startups 3.7 It’s often a problem if the company is led by a first time engineering or sales leader.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65