B2B Lead Generation Blog

Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

I had a fascinating chat earlier this week with a client who described his vision for using DemandBase to tailor messages to Web site visitors from target accounts, using Bizo to further tailor messages to individuals by title, using all this data to synch inbound and outbound campaigns in Eloqua , and eventually driving everything with predictive model scores from a tool like Lattice Engines. Let’s start with DemandBase.

Get to Know Another ‘Hood: The Insider’s Guide to San Francisco During Eloqua Experience 2013

Modern Marketing

by Eloqua | Tweet this If you’re traveling San Francisco for Eloqua Experience this week, it’s likely not for your first go around. So, to give you a special insider’s guide to the city, we’ve compiled a list of recommendations from the Eloqua team’s San Francisco natives.

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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup


Steve Woods , Eloqua. Greg Ott , Demandbase. Much of his presentation reflected, indirectly, the capabilities of the Demandbase tool.

LinkedIn Now Tracks You Across The Web [And Flaunts It]

Digital B2B Marketing

The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. News Social Media Demandbase eloqua LinkedIn video We know companies track us across the web, but most companies don’t make the tracking obvious. LinkedIn, in quite a departure, is showing right on the homepage the company websites you have visited.

Who Goes to Eloqua Experience?

Modern Marketing

by Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away. But some of you out there might be asking, “Who goes to Eloqua Experience?”. Who Goes to Eloqua Experience?

Cloud Connectors & Revenue Performance Management: An Interview with Steven Woods [Video]

Modern Marketing

Simply put, a Cloud Connector is a seamless connection between Eloqua’s marketing automation workflow and any other system. So the data derived from a third-party application, or even from a homegrown Eloqua Connector like the Name Analyzer, are fed into our platform so it can be used for marketing campaigns, nurturing flows, lead scoring or communication efforts. by Jesse Noyes | Tweet this. First off, what exactly are Cloud Connectors?

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4 Ways to Make Your Website More Personal

Modern Marketing

Plenty, according to the The 2011 National Website Demand Generation Study conducted by Focus.com and Eloqua AppCloud partner DemandBase. 4 Ways to Make Your Website More Personal is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amy Bills | Tweet this We trust the word of our friends and colleagues more than ads. That’s a given. But what impact does that have on our marketing?

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Demandbase API vs ReachForce Form Appending Solutions


Demandbase or ReachForce? We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? There are notable differences between the Demandbase and ReachForce solutions. Demandbase vs ReachForce Match Rate.

Demandbase API vs ReachForce Form Appending Solutions


Demandbase or ReachForce? We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? There are notable differences between the Demandbase and ReachForce solutions. Demandbase vs ReachForce Match Rate.

4 Reasons Your CMO Will Love Marketing Automation

Modern Marketing

by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Jennifer Pockell-Wilson, Vice President of Marketing & Demand Operations at Eloqua partner Demandbase. 4 Reasons Your CMO Will Love Marketing Automation is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Measurement american marketing association b2b marketing Demand Generation DemandBase Polycom Revenue Performance Management RPM sales and marketing alignmen

Wish B2B Apps Talked To Each Other? Introducing The AppCloud.

Modern Marketing

Today, we launched Eloqua AppCloud , a new open exchange for sales and marketing applications. Let’s say I use Eloqua for demand generation and ON24 for hosting webinars. Instead of exporting webinar attendees from ON24 and uploading them into Eloqua for follow up, I can simply browse the Eloqua AppCloud, install the ON24 Cloud Connector and voila! by Jim Williams | Tweet this I finally broke down and bought an iPhone.

Top 10 Modern Marketing Blog Posts of 2016

Modern Marketing

The following are the top performing posts from 2016, that were published this year: Demandbase Launches ABM Solution for Oracle Eloqua Marketing Automation. The announcement that you could finally do account-based marketing within Eloqua was a really big deal for our audience.

Oracle Marketing AppCloud Expands With Key Partnerships, Acquisitions


A partnership with Demandbase, a cloud-based marketing platform for personalized advertising and marketing, adds an automated Account Based Marketing (ABM) solution for Eloqua users. Opentopic blog >> mediapost.com The Marketing Cloud arms race continued Tuesday as Oracle announced a series of partnerships and acquisitions to boost its Marketing AppCloud offerings.

17 Marketing Action Items in 140 Characters or Less

Modern Marketing

Marilyn is an Eloqua client and attended the 2011 Eloqua Experience conference last week. Instead of writing out pages of notes that I would have to sort through and re-interpret, I found it more effective to tweet my takeaways throughout the 2011 Eloqua Experience conference sessions. “Thanks to Eloqua you just got a hot lead” Elotweet #14: Set up weekly ELMO reports. What are others saying about their Eloqua Experience?

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3 Enterprise Lessons Learned From MME16

Modern Marketing

In her ABM breakout session, Meagen Eisenberg , CMO of MongoDB leveraged Eloqua and Demandbase among fifteen other marketing technologies for a new account based strategy, targeting, and nurturing approach.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions.

Driving Engagement and Conversion with Marketing Apps

Modern Marketing

“ As far as marketing technology, my must haves are [Oracle] Eloqua, Demandbase, Influitive, Mintigo, Social123, Lattice Engines, Insightpool, inadco and more. So you’ve bought the latest new marketing roadster with high-tech features.

Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. -

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

DEMANDBASE : A B2B marketing cloud, helped B2B marketers make the right content technology investment by using a white paper, infographic, webinar, Slideshare and a live presentation to spotlight tools that can maximize the power of content.

Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms. It’s irresistible to compare Sales Insight with Eloqua Prospect Profiler, launched two weeks ago (see my review ), which also gives sales people access to prospect activities gathered by the marketing system. Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products.

4 Tactical Takeaways from Case Studies Presented at SiriusDecisions Summit 2013

Modern Marketing

One example of this approach was Docusign’s Meagen Eisenberg , who described her effective digital execution encompassing more than 70 global nurturing streams enhanced by her DemandBase and Eloqua investments.

How to Drive More Sales with Intent Data


Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email.

Personalizing for Alternative Audiences

Get Smart Content

For example, you can target a Marketo Smart List or an Eloqua segment after installing those connections into the Get Smart Content platform. – use Kickfire to identify visitors from known corporate IP addresses, and then upload a Custom Data Set of company names or domains that you prefer to exclude; – import lists from Marketo or Demandbase specifying individuals or companies that shouldn’t have free reign over your strongest sales collateral; or.

B2B Events in 2015 – Where to Go and How to Learn


Whatever happened to the Eloqua Experience? Put together by B2B marketing technology platform Demandbase , this one makes the list because of its focus on a fast-growing discipline within B2B, Account-Based Marketing. I have been to a lot of marketing events, on both sides of the booth.

What happened in Vegas? My 8 Takeaways from Oracle’s MME

Bulldog Solutions

With the disclaimer that I spend my day in Eloqua deep diving into data, here are my top eight takeaways from the conference: 1. Oracle announced new account-based marketing capabilities in partnership with Demandbase.

How You Can Use Intent Data to Overcome These 4 Common ABM Challenges


For example, Socedo can push Twitter-based intent signals onto lead records as new fields into marketing automation platforms such as Marketo or Oracle Eloqua.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


And of course you have your other great players in the market like Demandbase , YesPath , Terminus , and Engagio. We are also fans of Captora for SEO optimization and run our inbound email programs from Eloqua at MongoDB.

Marketo Releases Marketo Lead Management 3.0


Marketo competes with products such as Eloqua , Silverpop Engage B2B (formerly Vtrenz), Marketbright and Manticore in the marketing automation / demand generation space. Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 software suite.

Demandbase Buys Web Data Collector Springbook to Expand Its Account Based Marketing Footprint Yet Again

Customer Experience Matrix

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. In a way, I’m pleased to know Demandbase still doesn't do everything.

Newly Released Innovations for Oracle Marketing Cloud Has Something for Everybody

Modern Marketing

The new account scoring and nurturing capabilities are powered by integrations with Demandbase. It can be administered directly inside Oracle Eloqua, the Oracle Marketing Cloud’s marketing automation solution.

Demandbase Launches ABM Solution for Oracle Eloqua Marketing Automation

Modern Marketing

Today, Demandbase , the leader in Account-Based Marketing, is launching Account-Based Marketing Automation , an ABM solution for the Oracle Marketing Cloud. It adds the following functionality to an Oracle Eloqua instance: Join contacts to corresponding parent accounts.