DemandBase

MAY 28, 2020

Marketing Efficiency Is About Good Data. With the insights you glean from it, you can identify which accounts to go after and how to move them through the customer journey efficiently. Check out this blog from @Demandbase, which lists five types of data that strengthen marketing performance. You’re in good company.

Efficiency 71

Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. ” 6sense and Demandbase may be more expensive, but performance might offset those higher costs.

DemandBase 94

DemandBase Marketing Attribution Account Based Marketing B2B 94

DemandBase

JANUARY 15, 2019

And once noticed, they need to create opportunities as efficiently as possible. Here at Demandbase, we enjoyed a particularly successful approach to solving these prospecting challenges. We were stunned by the average boosted pipeline per SDR (+70%) and email engagement (up to 62%), but floored by the efficiency.

Efficiency 49

Efficiency DemandBase Personalization Account Based Marketing 49

Martech

DECEMBER 6, 2023

The aim is to distinguish efficient channels for messaging customers and eliminate the waste of those channels that are ineffective. A pixel to track campaign efficiency. The pixel can be deployed on digital campaigns run on platforms including Demandbase, Google, HubSpot, Marketo, Microsoft and Outreach.

Campaigns 108

Campaigns Account Based Marketing B2B DemandBase 108

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. Here’s how we do it at Demandbase, and it’s gold!

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Engagio

SEPTEMBER 29, 2023

The Rise of SDRs in Lead Nurturing SDRs are essential for efficient pipeline generation. A few strategies we use at Demandbase to make this work: We adjust ownership based on the ICP fit and account and prospect journey stage. appeared first on Demandbase. We have a robust set of SDR “Recycle” reasons.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Engagio

APRIL 12, 2024

Operational efficiency also gets a boost with high customer retention rates as businesses can adjust service delivery and production when they are well-versed in customer needs. Efficiency FTW. Equilar used Demandbase ABX Cloud to consolidate their data, gaining a clearer view of their pipeline.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Engagio

NOVEMBER 16, 2023

Unlike traditional marketing that relies on lead-based marketing automation and ad tech designed for B2C, B2B account-based marketing and selling drives efficiency with the accounts that matter, resulting in additional pipeline from targeted accounts, higher win rates from ABM accounts, and improved ROI over traditional marketing.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

LeanData

JANUARY 4, 2016

And Demandbase is establishing itself as one of the trend leaders in the growing industry space. That’s why Demandbase uses LeanData to enable its own internal Account-Based Marketing strategy. That’s why Demandbase uses LeanData to enable its own internal Account-Based Marketing strategy.

DemandBase 40

DemandBase Account Based Marketing ABM B2B Sales 40

LeanData

JANUARY 4, 2016

And Demandbase is establishing itself as one of the trend leaders in the growing industry space. That’s why Demandbase uses LeanData to enable its own internal Account-Based Marketing strategy. That’s why Demandbase uses LeanData to enable its own internal Account-Based Marketing strategy.

DemandBase 40

DemandBase Account Based Marketing ABM B2B Sales 40

LeanData

JANUARY 4, 2016

And Demandbase is establishing itself as one of the trend leaders in the growing industry space. That’s why Demandbase uses LeanData to enable its own internal Account-Based Marketing strategy. That’s why Demandbase uses LeanData to enable its own internal Account-Based Marketing strategy.

DemandBase 40

DemandBase Account Based Marketing ABM B2B Sales 40

LeanData

JANUARY 4, 2016

And Demandbase is establishing itself as one of the trend leaders in the growing industry space. That’s why Demandbase uses LeanData to enable its own internal Account-Based Marketing strategy. That’s why Demandbase uses LeanData to enable its own internal Account-Based Marketing strategy.

DemandBase 40

DemandBase Account Based Marketing ABM B2B Sales 40

KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. ABOUT KENT RAGEN.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Engagio

APRIL 24, 2023

In this post, Chris Martin discusses how an insight engine can help sales, marketing and customer success teams leverage insight efficiently. The post Building an Insight Engine for RevOps appeared first on Demandbase.

Ad Building 62

Ad Building DemandBase Efficiency Marketing 62

Engagio

DECEMBER 9, 2020

When working with Demandbase customers, I often hear, “But we don’t want to leave any money on the table. McKinsey and Company assert that personalization can reduce acquisition costs by up to 50 percent and increase Marketing efficiency by 30 percent. That’s music to our ears at Demandbase. Lean in on Sales enablement.

Account Based Marketing 165

Account Based Marketing ABM DemandBase Marketing & Strategy 165

Engagio

MAY 15, 2023

So it’s no surprise I was asked recently what I look for to justify the tech purchases we make at Demandbase. At Demandbase, there are three tests our tech purchases need to pass, and the first is the most important by far. Is this really the most efficient path to the goal? Here’s how I look at it. Need the TL;DR version?

Purchase 62

Purchase DemandBase Thought Leadership ROI 62

Engagio

JANUARY 14, 2021

How can I be most efficient in my message to this prospect? We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. Here’s an illustration of how efficiency through prioritization can amount to savings. Reaching buyers in the unknown, not just the known.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Martech

MARCH 27, 2024

This doesn’t imply zero targeting; rather, it suggests focusing on category reach to avoid imaginary efficiencies. If your company leverages tools like 6Sense, Terminus or DemandBase, you can also target specific decision-makers or influencers across diverse placements and platforms they use daily.

Account Based Marketing 109

Account Based Marketing Spending B2B Marketing ABM 109

DemandBase

JANUARY 27, 2020

How do you make the process more efficient, significantly reducing the time from early engagement to deal closing? How can ABM and the Demandbase platform help you take action when accounts are showing buyer intent? Use technology like Demandbase to turn anonymous web traffic into recognized visitors from identified companies.

Traffic 99

Traffic Account Based Marketing DemandBase Demand Generation 99

Convince & Convert

FEBRUARY 9, 2024

All the big solution providers (Salesforce, HubSpot, Demandbase, etc), and a few new ones, are working to build the all-in-one Sales AI solutions. Tools to Consider: Drift : Automate conversations, insights, and recommendations Intercom : Resolve questions instantly and increase efficiency 3. But, no one is there yet.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

Engagio

OCTOBER 11, 2023

Key Capabilities to Look for Forrester defines B2B marketing and sales data providers as: Solutions that offer comprehensive data, insights, and data management services to optimize marketing and sales efficiency and effectiveness. The technology and depth of data you need will change over time.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

DemandBase

MAY 26, 2020

We will be diving into topics important to sales teams, such as humanizing the selling process, outreach strategies with buying committees, and ways you can use Demandbase daily to power your selling. Sales teams that align with marketing to practice ABM see more efficient sales cycles. This creates efficiencies end-to-end.

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

DemandBase

JULY 23, 2020

The 2020 ABM Market Research Study from Demandbase is here. Greater efficiency from marketing investment. Maximize efficiency by orchestrating Sales/Marketing campaigns that work together to create the best buyer experience. The post The Surprising State of ABM in 2020 appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 120

Account Based Marketing ABM Budget Programs Allocation 120

ClickZ

JUNE 15, 2020

While not every solution has AI capabilities, many of them have some type of AI/machine learning element to them, making it difficult to know which tools can truly make your organization more efficient while contributing to your company’s overall growth. Example #1: AI-powered account-based marketing platforms.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Focusing on clusters of 5-25 accounts provides sales teams with the opportunity to catch their prospects’ attention with relevant content and efficiently drive pipeline. Personalization: It’s Not Just Jargon.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

DemandBase

MARCH 16, 2020

My days used to be about casting as wide a net as possible but at the same time, to be as efficient as possible. When I log in to Demandbase Targeting : • I’m making sure we’re continuing to see Lift by using ads to bring new accounts to the site and increasing the engagement of accounts that have recently been to the site. •

Account Based Marketing 80

Account Based Marketing ABM Paid Search Agency DemandBase 80

DemandBase

JUNE 9, 2020

Put those together and you get a powerful strategy that moves the right accounts down the funnel with ridiculous efficiency. Demandbase is teaming up with Drift to offer you our two certifications in ABM (Foundations and Advanced) and their Conversational Marketing certification for FREE. Demandbase ABM Certification.

Account Based Marketing 72

Account Based Marketing ABM Course Conversion 72

Martech

JULY 14, 2022

The more comprehensive platforms come from B2B mainstays such as Dun & Bradstreet, Salesforce and Marketo, which share the space with a growing group of independent ABM platforms including 6Sense, Integrate, Demandbase, Bombora, Jabmo, RollWorks (a division of NextRoll), N. Efficiency across channels.

Account Based Marketing 118

Account Based Marketing Enterprise Management Work Management Marketing Management 118

Engagio

JULY 27, 2021

Predictive analytics allows revenue teams to better target campaigns, create efficient ad spends and gain traction through customization. The uses mentioned above are no stranger to Demandbase. The B2B world needs this as much as B2C, and Demandbase can help transform your team. Digital conversions. Account planning.

Lead Ranking 71

Lead Ranking Ideal Customer Profiles Lead Scoring Analytics 71

The Point

AUGUST 25, 2020

Which of the following do you have in place: CRM, Marketing Automation, Programmatic, ABM (Demandbase, Engagio, 6Sense, Terminus), Sales Enablement (SalesLoft, Outreach), Data Enrichment/CDP (ZoomInfo, DiscoverOrg, Leadspace), Conversational Marketing (Drift), Content Experience (Uberflip), Website Personalization, Attribution.

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

Only B2B

SEPTEMBER 1, 2020

We know Demandbase, a titan lead generation company acquired Engagio. Demandbase CEO, Gabe Rogol, he too agreed that COVID is pacing the demise of old methods of lead generation. The advancement in technology has enabled them to do the process of a lead generation more efficiently. Triblio is acquired by IDG.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

ClickZ

DECEMBER 31, 2020

30-second summary: When Fuze began its ABM journey, the company worked with Demandbase to access rich behavioral and engagement information about its prospects and customers. So let’s cut to how Demandbase (then Engagio) helped us achieve success. I know, this story must sound familiar. The solution. ” question. The result.

Ideal Customer Profiles 82

Ideal Customer Profiles Account Based Marketing ABM DemandBase 82

Engagio

JANUARY 20, 2024

Crandall also discusses how AI is impacting marketing work by making processes more efficient and enabling new types of predictive analytics and content creation. ” For more insights like these, check out Demandbase Central, our collection of the best resources on B2B go-to-market, including blogs, videos, ebooks, and podcasts.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

DemandBase

JANUARY 28, 2020

We heard from our customers and even our Demandbase colleagues, that manually updating account lists was time-consuming and drained advertising budgets. The new feature ensures marketing dollars are spent efficiently and puts the sales team’s mind at ease, knowing that their top accounts are being targeted in the right manner.

Intent 60

Intent DemandBase Advertisements Advertising 60

Engagio

JANUARY 16, 2024

Kevin also provides advice for sales development reps on leveraging AI and technology to improve efficiency without replacing human skills. Subscribe to the podcast: Apple | Spotify | Google | Audible The post The Best Podcast Conversations of 2023 That Sales Shouldn’t Miss appeared first on Demandbase.

Conversion 62

Conversion Best Practices Marketing Analytics Tools DemandBase 62

DemandBase

FEBRUARY 11, 2020

Thankfully, my first task at Demandbase was to get ABM Certified through Demandbase’s Foundations and Advanced Certification courses and reading the book, Account-Based Marketing by Chris Golec, Peter Isaacson, and Jessica Fewless. Efficiency vs. Wastefulness.

Account Based Marketing 83

Account Based Marketing ABM Lead Ranking Marketing Qualified Leads 83

Engagio

OCTOBER 18, 2023

I love the look and feel of Demandbase.” The targeted nature of ABSD, combined with the rich insights provided by account intelligence, offers a more efficient and effective way to engage high-value accounts. The post Account-Based Sales Development and the Power of Account Intelligence appeared first on Demandbase.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71