Engagio

JANUARY 27, 2021

Now also the Chief Marketing and Product Officer at Demandbase. Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. The result: Demandbase One , the most comprehensive ABM platform in the industry. The Engagio and Demandbase merger. Have you met Jon Miller yet?

CPO 71

CPO DemandBase Account Based Marketing ABM 71

Marketing Insider Group

AUGUST 3, 2020

Clearly, ABM has an effect on sales – but is true alignment between both the sales and marketing departments in terms of goals, strategies, and key areas of focus entirely necessary in order for this type of marketing to be a success? This is because ABM turns the traditional approach to sales on its head.

Account Based Marketing 339

Account Based Marketing ABM Top of Funnel Lead Ranking 339

Valasys

APRIL 2, 2019

On March 28 th 2019, Demandbase announced a new level of ABM integration with Marketo Engage so as to provide B2B marketing and sales teams with more flexibility to share accounts and audiences between platforms and between solutions. This new integrated functionality will roll out to Marketo and Demandbase customers in Q2 2019.

DemandBase 53

DemandBase Marketo Account Based Marketing ABM 53

Engagio

JANUARY 19, 2023

The post Leveraging ABM to Build an Effective Financial Services Field Marketing Event appeared first on Demandbase. Tara Quel dives into how to use field marketing events to get in front of potential customers and showcase your product or service while building relationships with them.

Account Based Marketing 62

Account Based Marketing ABM Service DemandBase 62

Engagio

OCTOBER 4, 2022

Sales Hacks for Effective Sales Teams appeared first on Demandbase. The only way to stand out amidst all the sales noise is to better understand prospect/account needs and engage potential buyers with relevant messaging that provides specific value. These sales hacks will show you what tools to leverage. The post I.

Effectiveness 62

Effectiveness DemandBase Relevance Tools 62

Webbiquity

FEBRUARY 22, 2022

For example: Always-on influencer campaigns are more effective than one-off efforts. When DemandBase produced this cartoon and promoted it on Twitter, was the objective lead gen? But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. Source: Onalytica. Well, maybe.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Engagio

SEPTEMBER 29, 2023

So, which approach is more effective? Volume Management : Automation can effectively manage the overall volume of marketing emails, ensuring leads aren’t overwhelmed. They can ensure fast lead follow-up and take on prospecting tasks more cost-effectively than expensive account executives.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

DemandBase

APRIL 23, 2020

When the COVID-19 crisis hit, my team and I at Demandbase were catapulted into unchartered territory. But I kept pressing on, undeterred, thinking that’s what was needed for effective sales development. At Demandbase, we’re seeing LinkedIn and email engagement skyrocket. We were initially perplexed, I have to admit.

Peer-to-peer 78

Peer-to-peer DemandBase Effectiveness Personalization 78

Engagio

NOVEMBER 16, 2023

In fact, according to a 2022 Forrester TEI Study, “Demandbase account-based marketing and sales platform delivers a 367% three year return on investment (ROI).” Making the case for ABM (or ABX as we call it at Demandbase) Why budget for ABM? Demandbase can be used to support the evaluation of program effectiveness as well.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. ” 6sense and Demandbase may be more expensive, but performance might offset those higher costs.

DemandBase 89

DemandBase Marketing Attribution Account Based Marketing B2B 89

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts.

DemandBase 43

DemandBase Account Based Marketing Personalization ABM 43

Engagio

MAY 3, 2021

By acquiring InsideView and DemandMatrix (on the heels of Engagio last year) Demandbase is taking the most significant step our customers have asked of us: growing from an ABM leader to being the first and only complete B2B go-to-market company. The Demandbase One B2B Go-To-Market Suite consists of four connected clouds.

InsideView 127

InsideView DemandBase Enterprise Management Work Management 127

Engagio

APRIL 12, 2024

Here are a few more: Resource Optimization: Retaining customers allows businesses to optimize their resources effectively. Using DemandBase to identify prospects who visited the US Open website, IBM was able to find and target over 9500 accounts—triple their usual—with nearly 200 being top accounts, double previous years’ results.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Engagio

JANUARY 30, 2024

In the marketing and sales world, time series modeling can be effective in: Understanding seasonal trends (When do most leads enter the pipeline? Demandbase runs on predictive models Predictive models are a powerful and effective way to forecast future events (sales, marketing trends, etc.) Predicting sales growth.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Engagio

NOVEMBER 29, 2023

Whether you’re a sales leader, a revenue enablement leader like me, or a sales professional, you need to know at least the basics of revenue enablement — what it is, why it’s important, and how to do it effectively. First, let’s define revenue enablement.

DemandBase 62

DemandBase Order Generation Organization 62

Martech

DECEMBER 6, 2023

The pixel can be deployed on digital campaigns run on platforms including Demandbase, Google, HubSpot, Marketo, Microsoft and Outreach. Finally, there’s talk on a generativeAI solution that would respond to prompts about most effective marketing investment. A pixel to track campaign efficiency. Get MarTech! In your inbox.

Campaigns 104

Campaigns Account Based Marketing B2B DemandBase 104

Martech

AUGUST 9, 2023

Pam is author of three books: “Global Content Marketing,” “Effective Sales Enablement” and “The Modern AI Marketer.” Before that, he founded Demandbase and practically invented the ABM technology category. LinkedIn: CGolec (9K followers) Jon Miller Jon is currently the CMO of Demandbase. billion.

Account Based Marketing 77

Account Based Marketing ABM DemandBase Marketing Analytics Tools 77

Oktopost

APRIL 1, 2021

In this episode of the Radically Transparent podcast, Oktopost’s Managing Director EMEA, Colin Day , fills in for host Jennifer Gutman and sits down with MarTech legend Jon Miller , co-founder of Marketo and Engagio, and now CMO at Demandbase. More about Jon Miller. Jon is a marketing entrepreneur and thought leader.

Account Based Marketing 101

Account Based Marketing DemandBase Planning Marketo 101

Engagio

JULY 1, 2021

In fact, the spray and pray approach of traditional marketing programs have given way to this more effective type of marketing. A core feature within Demandbase One is Selectors. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. Why is Demandbase Selectors useful?

Demand Generation 93

Demand Generation Account Based Marketing ABM DemandBase 93

Contently

JANUARY 31, 2023

Advertising is another area of marketing where predictive AI has become quietly embedded into the core AdTech solutions that enable companies to optimize ad placement with more effective targeting and bidding. There is also content personalization functionality embedded in platforms like HubSpot and Demandbase.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Engagio

DECEMBER 9, 2020

When working with Demandbase customers, I often hear, “But we don’t want to leave any money on the table. Remember that effective marketing requires lead nurturing to build trusting and genuine relationships with prospects over time. That’s music to our ears at Demandbase. Personalize brand experiences on digital.

Account Based Marketing 165

Account Based Marketing ABM DemandBase Marketing & Strategy 165

Engagio

JULY 6, 2023

@demandbase Ramp up your 2023 ad strategy! b2b #b2bmarketing #b2bmarketing ♬ original sound – kardashianshulu Effective advertising is all about reaching the right people with the right message at the right time. By warming up your accounts, you can improve the effectiveness of your email campaigns and boost your ROI.

ROI 71

ROI Ads Allocation DemandBase 71

Engagio

MAY 15, 2023

So it’s no surprise I was asked recently what I look for to justify the tech purchases we make at Demandbase. At Demandbase, there are three tests our tech purchases need to pass, and the first is the most important by far. In other words, is this the most cost effective way to achieve the desired result? Need the TL;DR version?

Purchase 62

Purchase DemandBase Thought Leadership ROI 62

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Martech

MARCH 27, 2024

Marketers need to evaluate whether their team can commit to the level of personalization and attention required for effective ABM. ABM is most effective when targeting a select group of key accounts. While you can manually upload audiences using a CSV file, doing so may hinder the effectiveness of your ABM efforts.

Account Based Marketing 105

Account Based Marketing Spending B2B Marketing ABM 105

Engagio

AUGUST 11, 2023

This blog was written by Bob Samuels, Co-founder at TechConnectr to showcase a recent webinar featuring Demandbase CMO Jon Miller In the ever-evolving landscape of marketing, staying ahead of the curve is not just an advantage; it’s a necessity. We hope to see you there!

Account Based Marketing 62

Account Based Marketing Marketing AI Webinar Metrics Marketing Strategy 62

Only B2B

OCTOBER 13, 2021

Bombora also has a wealth of information, guidelines, and statistics on how to use intent data effectively. Demandbase. Demandbase’s complete Marketing Solution assists marketing and sales teams in collaborating, sharing knowledge, and experiencing growth. The goal of Bombora is to make brand management more resilient.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

LeanData

JANUARY 6, 2022

Companies using ABM for at least one year realized a 10 percent increase in revenue, while 19 percent of companies reported revenue growth of over 30 percent (DemandBase). Namely, “How do you do ABM effectively? It’s a constant reminder that an effective account-based motion is very much not a Marketing initiative.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Marketing Analytics Tools 52

Engagio

SEPTEMBER 18, 2023

As the VP of GTM Strategy at Demandbase, I have narrowed the absolute must-know elements for every SDR down to three tips that I’ve seen be effective time and again in combating the headwinds that 2023 has thrown at us. As a prospector, this means you have to do a lot of the work at the top of the funnel more effectively.

Marketing Budget 77

Marketing Budget DemandBase Work Management Marketing Analytics Tools 77

Engagio

FEBRUARY 9, 2023

Recently, we performed a test to see how effective display ads really are. appeared first on Demandbase. The results speak for themselves. The post Display Advertising Really Works!

Display 62

Display Advertisements Advertising DemandBase 62

Martech

APRIL 4, 2024

As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers. The iSpot partnership allows B2B marketers to measure campaign effectiveness across platforms, including on linear and CTV. Why we care. Building on video.

Linkedin 65

Linkedin Paid Search Agency Ads Campaigns 65

Convince & Convert

FEBRUARY 9, 2024

All the big solution providers (Salesforce, HubSpot, Demandbase, etc), and a few new ones, are working to build the all-in-one Sales AI solutions. AI is not about replacing the human element; it’s about enhancing it, making your sales efforts more effective, more personal, and ultimately, more successful.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

Engagio

JANUARY 14, 2021

We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. At Demandbase, we pair predictive analytics with FIRE, an easy-to-remember portmanteau that stands for the following elements that identify your best accounts: Fit — Find the accounts that fit into your ICP.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Engagio

NOVEMBER 30, 2023

We talked about how marketing, with its eye on long-term strategies, can work effectively with sales, which is more focused on immediate results. The post Collaborative Success: Strategies for Aligning Sales and Marketing appeared first on Demandbase.

Marketing Strategy 62

Marketing Strategy Marketing & Strategy Planning DemandBase 62

Engagio

MAY 19, 2021

We asked what the broad shift from marketing to experiences — reflected here at Demandbase by the emergence of ABX — means to her. The more accessible the data to marketers, the more effectively we can craft relevant, persuasive communications and generate business. Learn about Demandbase One and how we’re bringing it all together.

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

ANNUITAS

MAY 31, 2023

Ignite kicked off with a compelling keynote from Demandbase’s Jon Miller about how “the B2B playbook is dead.” ” Miller argued that the traditional B2B marketing playbook is no longer effective in today’s digital age — a provocative statement coming from one of the founders of Marketo.

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

Engagio

OCTOBER 11, 2023

Key Capabilities to Look for Forrester defines B2B marketing and sales data providers as: Solutions that offer comprehensive data, insights, and data management services to optimize marketing and sales efficiency and effectiveness. There are two categories of capabilities to evaluate.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77