vendor 
KoMarketing Associates
FEBRUARY 1, 2018
A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. ABOUT KENT RAGEN.
Engagio
APRIL 12, 2024
Using DemandBase to identify prospects who visited the US Open website, IBM was able to find and target over 9500 accounts—triple their usual—with nearly 200 being top accounts, double previous years’ results. .” Customization can differentiate your offerings and make your customers more likely to remain loyal.
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DemandBase
MARCH 30, 2020
That’s why businesses partner with agencies, vendors, consultants, etc. We focus on our core business that differentiates us and collaborate with others to manage the bits that are important to us, but we know they can do better. B2B advertising is no different. Trust in specialization and expertise and see it through.
Martech
OCTOBER 1, 2021
Marketing ops professionals don’t have the negotiating skills of procurement professionals; they have less ability to assess the overall health of the vendor they’re buying from; and they don’t necessarily have the view across procurements by all departments within an organization. The reasons? There are two things to pay attention to here.
TrustRadius Marketing
OCTOBER 3, 2022
Popular third-party sources are Bombora and ABM platforms like 6sense and Demandbase that have publisher co-ops aggregating search and content consumption to monetize as topic and keyword-search data. 6sense and Demandbase customers who have a profile on TrustRadius can access free product comparison intent data. Product intent data.
Metadata
SEPTEMBER 8, 2020
In an industry of over 8,000 martech vendors , Metadata raised this round during a downtime, while many other vendors saw declines, wrestled with underfunding, and experienced longer cycles. We saw this with the Demandbase Engagio acquisition. Meanwhile, the ABM category is consolidating.
TrustRadius Marketing
OCTOBER 3, 2022
But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. As brands look for targeting capabilities for lower-funnel buyers, a key differentiator is moving beyond standard audience attributes and focusing on behavioral insights.
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