Engagio

FEBRUARY 25, 2021

2020 was a year of significant change and growth for Demandbase. The successful and completed product merger of Engagio and Demandbase has allowed our win rates to skyrocket against our competitors. Demandbase has always taken a different approach to target account identification. consumers). Accuracy is critical.

DemandBase 111

DemandBase Classified Ads Vendors Comparison 111

Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

DemandBase 52

DemandBase Account Based Marketing Acquisitions ABM 52

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. Data in the DemandBase DMP comes from both DemandBase and clients. So much for the mechanics.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

DemandBase

MARCH 17, 2020

This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. B2B marketers need to accurately measure the performance of different marketing strategies and understand how target accounts are interacting with different pages and campaigns. Demandbase Data Stream.

DemandBase 52

DemandBase Marketing AI Advertising Channels Enterprise Management 52

Webbiquity

FEBRUARY 22, 2022

Though there are some similarities between B2B and B2C influencer marketing, in important ways the two strategies are very different. ” The takeaway for B2B marketers is to note the difference between B2B and B2C influencer marketing summarized above: in B2B, it’s about relationships. Source: Onalytica. Well, maybe.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Engagio

FEBRUARY 14, 2024

2023 was a year of significant change and growth for Demandbase. account identifi A continued factor in our success: The stable improvement of our target account identification Demandbase has always taken a different approach to target account identification. At any given time, Demandbase has around 3.7 consumers).

DemandBase 62

DemandBase Lead Ranking Vendors Comparison 62

TrustRadius Marketing

OCTOBER 3, 2022

Intent data helps brands better understand and reach their audiences, and different types of intent data call for different approaches and drive different results. Second-party intent data is different from top-of-funnel, third-party intent data. What makes downstream intent data unique? Product comparison intent data.

Intent Data 52

Intent Data Intent Top of Funnel Ideal Customer Profiles 52

Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. ” 6sense and Demandbase may be more expensive, but performance might offset those higher costs.

DemandBase 95

DemandBase Marketing Attribution Account Based Marketing B2B 95

Engagio

SEPTEMBER 29, 2023

A few strategies we use at Demandbase to make this work: We adjust ownership based on the ICP fit and account and prospect journey stage. Finally, we use Demandbase Orchestration to both move prospects into different automated nurture streams, as well as to launch Outreach sequences automatically based on prospect behaviors.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Oktopost

JUNE 20, 2022

Caitlin Doyle, Social Media Manager at Demandbase shares her tips for higher engagement. This week on Behind the Post, host Olivia Messina asks Caitlin Doyle , Social Media Manager at Demandbase all the right questions. If you’ve spent anytime scrolling a Demandbase feed, you’ve seen their fun, fresh, and engaging social presence.

DemandBase 125

DemandBase Youtube Social Media Top of Funnel 125

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. Here’s how we do it at Demandbase, and it’s gold!

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Customer Experience Matrix

MAY 19, 2010

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Engagio

AUGUST 15, 2023

If you’re using ad tech from a provider other than Demandbase, chances are you’re using a platform that doesn’t speak B2B as its native language. That’s not the case at Demandbase. B2B, B2C, or Retrofitted B2C: What’s the difference and why does that matter? (In a hurry? Check out this 1-minute video clip.)

Paid Search Agency 62

Paid Search Agency DemandBase Ads Ideal Customer Profiles 62

Engagio

AUGUST 30, 2023

Last week, I spent several days in San Francisco with my Demandbase teammates, tackling tough business challenges and plotting the future of our Professional Services Organization at “Customer Experience Summer Camp.” At Demandbase, we create opportunities for everyone in the organization, regardless of race, creed, religion, or gender.

DemandBase 62

DemandBase Customer Satisfaction Work Management Barriers 62

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts.

DemandBase 43

DemandBase Account Based Marketing Personalization ABM 43

Engagio

JANUARY 30, 2024

Feed in a different set of data from the one used during training. There are different predictive models for various situations. Demandbase runs on predictive models Predictive models are a powerful and effective way to forecast future events (sales, marketing trends, etc.) Start this process with a small sample of the data.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Engagio

SEPTEMBER 16, 2021

Here at Demandbase, we like to do Shark Week once a quarter, where we dedicate an entire week to generating sales pipeline through cold-calling, emails, videos, and more. At Demandbase, we have a top 5 that our AEs, SDRs, Marketing, and leadership all get behind to close. I like to go back to the whys : why Demandbase and why now?

Top of Funnel 130

Top of Funnel Sales Management B2B Sales DemandBase 130

Engagio

NOVEMBER 3, 2022

We’ll share highlights from the study’s deep dive into top performing programs from 2022, explore the different types of initiatives to prioritize as we head into 2023, and provide some practical ideas, insight, and inspiration to help us all get through the planning process for the year ahead.

DemandBase 118

DemandBase Account Based Marketing ABM Advertising Benchmark 118

Engagio

MARCH 29, 2021

A screenshot of the Demandbase One Dashboard showing the top trending Intent keywords over 12 weeks. Demandbase is one of the only account-based platforms that has a native personalization feature. Perhaps you want to test a different piece of content to see if that drives conversion. Personalization with Demandbase.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Engagio

JULY 1, 2021

A core feature within Demandbase One is Selectors. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. Why is Demandbase Selectors useful?

Demand Generation 93

Demand Generation Account Based Marketing ABM DemandBase 93

Engagio

MARCH 23, 2021

Forward: During Women’s History Month in March, the employee resource group at Demandbase, Women@DB, asked the #badasswomen at Demandbase to share their stories — whether they had a passion project, side hustle, or a woman in their lives who inspired them. The Demandbase Team. And we wanted to share her story with you, too. —

DemandBase 127

DemandBase Paid Search Agency Work Management Account Based Marketing 127

Engagio

SEPTEMBER 21, 2022

There are dozens of sales communities available, all with different objectives and opportunities for their respective members. The post 11 Sales Communities That Will Help Level Up Your Career appeared first on Demandbase.

Communities 91

Communities DemandBase Content 91

Engagio

NOVEMBER 30, 2023

However, these teams often function in different ways. Understanding these different approaches is key to getting both teams to work towards the same goal. The post Collaborative Success: Strategies for Aligning Sales and Marketing appeared first on Demandbase. Put simply, sales is from Mars and marketing is from Venus.

Marketing & Strategy 62

Marketing & Strategy Marketing Strategy Planning DemandBase 62

Engagio

JULY 6, 2023

@demandbase Ramp up your 2023 ad strategy! Different people are at different stages in the buyer journey and therefore require different types of messaging and tactics. appeared first on Demandbase. With so much competition for attention, it can be tough to stand out from the crowd.

ROI 71

ROI Ads Allocation DemandBase 71

DemandBase

MAY 15, 2020

The budget allocations of B2B and B2C are different. To start, the dynamics of how companies allocate budget to target consumers (B2C) versus businesses (B2B) are entirely different. Demandbase Has the Answer. With employees working from home, the difference is sharper than ever. Demandbase Has the Answer.

Budget Programs 98

Budget Programs Allocation Advertisements Advertising 98

Engagio

FEBRUARY 25, 2021

2020 was a year of significant change and growth for Demandbase. The successful and completed product merger of Engagio and Demandbase has allowed our win rates to skyrocket against our competitors. Demandbase has always taken a different approach to target account identification. consumers). What are they afraid of?

DemandBase 71

DemandBase Classified Ads Vendors Comparison 71

Engagio

DECEMBER 2, 2020

Are the segments different in meaningful ways? And watch our master class with Bonnie Thomas, Senior ABM Strategist at Demandbase. The post 15-Point Checklist for Healthy Market Segmentation appeared first on Account-Based Marketing – Demandbase. Are the segments large enough? Have you segmented a segment too thinly?).

Segmentation 142

Segmentation DemandBase Account Based Marketing Marketing Management 142

Engagio

SEPTEMBER 20, 2021

At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. With Demandbase One, this step is simple. The biggest difference between those two examples, of course, is timing.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Martech

MARCH 27, 2024

While you may be aware that IT professionals will use your product, depending on the company structure, individuals with different backgrounds, experiences and decision-making power may be involved in the purchasing process. Moreover, we tend to buy from the brands we know.

Account Based Marketing 110

Account Based Marketing Spending B2B Marketing ABM 110

Engagio

NOVEMBER 1, 2022

This is part 2 of our series about how the most powerful women in sales focus on different areas of their work and business management to win, even in an economic downturn. These Mindsets and Habits Can Help appeared first on Demandbase. The post Planning for Sales Success While Facing an Economic Downturn?

DemandBase 62

DemandBase Business 62

Engagio

JANUARY 24, 2024

For us, and Demandbase, we sell to sales and marketing teams. Aaron: I think it’s going to be the brands that help you identify who’s interested and help you reach those people the quickest , which relates to Demandbase. In terms of outbound, I think it depends on the company and who you’re selling to.

B2B Sales 62

B2B Sales Tactics B2B Marketing Marketing & Strategy 62

Engagio

SEPTEMBER 30, 2021

As the VP of Go-to-Market for Data Cloud at Demandbase, Asher’s gone on a bit of a personal journey to figure out what technographic data is all about, so I was excited to sit down and talk with him about what technographic data really is, how to collect it, and why it’s so important to businesses today. What is technographic data? “I

DemandBase 71

DemandBase Advertising Agencies Ideal Customer Profiles Account Based Marketing 71

Engagio

JANUARY 14, 2021

We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. At Demandbase, we pair predictive analytics with FIRE, an easy-to-remember portmanteau that stands for the following elements that identify your best accounts: Fit — Find the accounts that fit into your ICP.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Tony Zambito

MAY 17, 2021

Jon Miller, chief marketing and product officer of Demandbase is advocating for ABX. The future of work will be drastically different in the next few years. A response to the challenges and limitations of viewing ABM through the lenses of marketing only. And adopting a lifecycle viewpoint. 2 – Focus on The Future of Work.

Account Based Marketing 224

Account Based Marketing ABM Buyer Personas Intent Signal 224

Engagio

MAY 19, 2021

We asked what the broad shift from marketing to experiences — reflected here at Demandbase by the emergence of ABX — means to her. Community-building is quite a different enterprise from pushing content to marketable contacts, and the good news is that it benefits marketers and target audiences equally well. “We

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

Convince & Convert

FEBRUARY 9, 2024

All the big solution providers (Salesforce, HubSpot, Demandbase, etc), and a few new ones, are working to build the all-in-one Sales AI solutions. The difference between sending a prospect a video that mentions their name, company, or specific needs vs videos with no personalization is night and day. But, no one is there yet.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

InsightSquared

FEBRUARY 6, 2019

What Jane needs might be drastically different from what Jack needs to meet and exceed their individual goals. For more information on how you can use data and reporting to inform your marketing strategy and align your marketing team with your sales team like Demandbase, reach out to info@insightsquared.com.

Planning 180

Planning Forecasting DemandBase Paid Search Agency 180