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Engagio
JUNE 29, 2023
Those who know me have likely experienced my happily telling tales of how, in my journey of life, I’ve designed community programs with and for engineers and scientists. Please join me in learning more about the Demandbase Science and Engineering teams by checking out the brief interviews below. Thanks for checking out my blog!
Engagio
MAY 3, 2021
We have agreed to join Demandbase, the leading B2B account-based solutions platform, to transform the way B2B companies go to market. InsideView will be a business unit of Demandbase, continuing to bring you the same sales intelligence, data management, and high-quality data you’ve come to rely on us for.
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Webbiquity
FEBRUARY 22, 2022
Influencers are almost three times as likely (71% vs. 25%) to say they do one-off campaigns with brands as to work on an ongoing retainer basis. So, choose your partners carefully and thoughtfully, then design campaigns to run for at least a year, to build traction and momentum. Always On Beats Hit or Miss. Source: Onalytica.
Velocity Partners
FEBRUARY 27, 2024
You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). But some recent work by the Ehrenberg-Bass Institute says that only one in twenty of your prospects are in the market to buy at any time. We worked with Calm Business to help them promote their app as an employee benefit.
Engagio
NOVEMBER 16, 2023
Unlike traditional marketing that relies on lead-based marketing automation and ad tech designed for B2C, B2B account-based marketing and selling drives efficiency with the accounts that matter, resulting in additional pipeline from targeted accounts, higher win rates from ABM accounts, and improved ROI over traditional marketing.
KoMarketing Associates
FEBRUARY 1, 2018
A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. What can be done to change this?
Tony Zambito
MAY 17, 2021
Jon Miller, chief marketing and product officer of Demandbase is advocating for ABX. 2 – Focus on The Future of Work. A lasting result of the pandemic will be the way in which it has affected how people work. The future of work will be drastically different in the next few years. And adopting a lifecycle viewpoint.
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