Customer Experience Matrix

APRIL 1, 2020

Customer Data Platform vendor Amperity reported a less rosy result in its COVID-19 Retail Monitor , which draws data from Amperity’s retail clients. They report that total retail demand fell by 86% by the end of March and even online revenue is down 73%. Food and health products fell after an initial stock-up surge in mid-March.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

NetLine

OCTOBER 12, 2018

Marketers are faced with so many nuances and variables when choosing vendors for their martech stack. To help you sort through the options and make sense of the logo-lunacy, here are a few tips for how to choose a lead gen vendor. Evaluate what you have already. Define objectives. Talk to sales.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

Vidyard

MARCH 5, 2021

Demand Metric Report, 2020. Demand Metric Report, 2020. Do you need a video platform that is more secure than YouTube? And if there’s a very specialized requirement your company has, can the vendor build it for you? What does the implementation and onboarding process look like from the vendor?

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

chiefmartech

APRIL 24, 2016

Out of the 88 participants in this survey conducted by Digital Ascendant — which I’m assuming is drawn from their network of CMOs and senior digital marketing leaders at major brands — 0% said it was critically important and only 9% said it was very important to obtain all their marketing technology from a single vendor.

Digital Asset Management 40

Digital Asset Management Marketing Management Marketing Automation Services Vendors 40

Webbiquity

AUGUST 8, 2023

Two recent research reports from Demand Gen Report provide some vital answers and insights on trends. Demand Gen’s Marketing Measurement & Attribution Survey examines changes being made to increase the precision of marketing activities, noting the increased responsibility of marketing to drive revenue reported here previously.

Marketing Report 238

Marketing Report Multi-Touch Attribution Demand Paid Search Agency 238

Convince & Convert

NOVEMBER 12, 2014

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. But then again, it’s not just any video on any YouTube channel. In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014.

Video Marketing 153

Video Marketing Storytelling Best Practices Youtube 153

SmartBug Media

MARCH 19, 2020

Your videos can be shot simply with your phone or elaborate productions by an outside vendor. If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. Determine Your Goal.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Excelsior Research

MAY 31, 2021

DEMAND GENERATION. DEMAND GENERATION. Selecting a trusted vendor: A vendor has the duty of promoting your syndicated content onto different platforms. He has the potential of breaking or making your campaign, so choosing the right vendor is essential. Demand Generation. LEAD GENERATION. DIGITAL MARKETING.

Demand Generation Agencies 52

Demand Generation Agencies Telemarketing Privacy Policies High Quality Lead 52

Sales Engine

NOVEMBER 12, 2015

YouTube and social media had just begun to blossom. LinkedIn is the new business standard, and YouTube has become the third most visited website on the Internet. Once you become their partner instead of their vendor, you’ll win their respect, their loyalty, and their referral. Demand More From Today's B2B Marketer.

Cold Calling 120

Cold Calling Allocation Youtube Internet Marketing 120

Vidyard

JULY 4, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. YouTube is one of the main places, if not the first, people look for “how to” information on a new product.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

RebelMouse

NOVEMBER 11, 2020

Sell Videos Does your site use YouTube or Facebook videos? However, we are an agnostic company, and can easily work with any number of vendors. This is a good option for when there's no sales team in place, or when your sales team can't find enough demand for the ad inventory you have available.

Cost Per Thousand 68

Cost Per Thousand CPM Advertising Agencies Mobile Advertising 68

Avitage

MARCH 26, 2012

You have shifted content focus from vendor and product collateral, to customer educational content. Linked-in and Facebook pages (and now Google Plus) have led to YouTube and Slideshare channels. Keeping up with demands for content is daunting. You understand the need to think like a publisher.

Lead Ranking 120

Lead Ranking Barriers Content Custom Publishing 120

Convince & Convert

APRIL 12, 2016

Carlos has the daunting position of being in charge of raising awareness for BMC products and driving global demand through social. How might Snapchat fit into the B2B IT and tech vendor space, you ask? Carlos Gil on Facebook , Twitter , YouTube , Snapchat (TheCarlosGil), and Instagram. BeSocial.BMC.com. Brian Fanzo.

Work Management 101

Work Management Enterprise Management Marketing Management Paid Social Agency 101

Choozle

AUGUST 20, 2021

Many travel destinations and tourism offices struggled to stay afloat, and many had to lay off employees and cut down budgets with such low demand. Fortunately, the team here at Relic Agency thought ahead and knew that once the travel ban would be lifted, the floodgates would open and demand would not only increase but skyrocket.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Digital Marketing Funnels 97

Vidyard

JULY 9, 2019

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. YouTube is one of the main places, if not the first, people look for “how to” information on a new product.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

Martech

MARCH 7, 2024

Agencies too are likely to wait until their clients demand action. Google derives revenue from advertising on the open internet, of course, but they also own and operate two of the world’s foremost advertising properties in Google Search and YouTube — completely immune from any changes in how the browser works.

Privacy 115

Privacy Advertising Agencies Work Management Marketing Management 115

SpotMe Blog

JULY 25, 2021

Features can include: Live or on-demand content. This can include recorded sessions (on-demand), live streams, polls, discussions, and more. It’s important to find a vendor who can incorporate a mobile app with their desktop app to bridge the gap between these groups. What’s the point? Pages personalized with your brand.

Examples 111

Examples Enterprise Management Work Management Conference 111

RebelMouse

NOVEMBER 11, 2020

Sell Videos Does your site use YouTube or Facebook videos? However, we are an agnostic company, and can easily work with any number of vendors. This is a good option for when there's no sales team in place, or when your sales team can't find enough demand for the ad inventory you have available.

Cost Per Thousand 52

Cost Per Thousand CPM Advertising Agencies Mobile Advertising 52

SpotMe Blog

MAY 25, 2021

The event planners are the brainstormers who pick the physical venue and hybrid event platform, pick the theme, handle the budgets, and find vendors, etc. A remarkable event experience will create a deeper engagement with your audience, gain more buzz online and in the press, demand a higher sponsorship price, and boost your ROI. .

Work Management 52

Work Management Product Marketing Management Act-On 52

Heinz Marketing

JUNE 21, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. My name is Matt Heinz, very excited to be here with you live again on LinkedIn, Facebook, and YouTube. For those of you that may be watching on demand, thank you very much for checking this out.

Work Management 74

Work Management Peer-to-peer Marketing Management Account Based Marketing 74

Moz

APRIL 9, 2020

Meanwhile, professional biohazard cleaning services like Aftermath are creating new pages on their websites to describe their in-demand practices for disinfecting impacted properties. They are hosting roundtables, publishing lists of tech vendors appropriate to the industry, and highlighting government and philanthropic news.

Paid Content 76

Paid Content Business Work Management Paid Search Agency 76

SpotMe Blog

JUNE 2, 2021

Generating B2B leads typically involves both of these: Demand generation: Creating targeted online and print content marketing materials, ads, webinars, etc. Hosting an event for your company’s products and services is a sure-fire way to demand interest and collect leads. . Looking for guidance around demand generation?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Customer Experience Matrix

JULY 30, 2009

Marketing automation vendors entering this market are essentially betting that they can make their systems powerful enough to be useful and easy enough for a small business to run. If the vendors fail, the business will go to consultants, ad agencies, and other service firms that do the clients’ marketing for them.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Heinz Marketing

MAY 16, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. This week’s show is entitled, “ New Insights & Benchmarks for Customer Experience “ and my guest is Alan Gonsenhauser , Principal & Founder at Demand Revenue. Alan, thanks for joining us.

Top of Funnel 82

Top of Funnel Lead Scoring Lead Ranking CMO 82

Customer Experience Matrix

JULY 16, 2009

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Outgrow

APRIL 24, 2020

Marketing tools, techniques, and technologies have become so valued that software developers have rushed to catch up to the growing demand for these products and services. There’s a good reason why this particular feature is highlighted by marketing software vendors.

Budget Programs 52

Budget Programs Software Paid Search Agency Companies 52

seo.co

DECEMBER 18, 2020

Any e-Commerce vendor wants to publicize its positive feedback and hush up negative responses. A spam bot can harass a site so seriously that it has to leave the web entirely, or submit to demands to remove content. Get Active on YouTube. Find out what results come up when someone searches your brand’s name on YouTube.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Hubspot

APRIL 2, 2021

There are three components to this automated buying structure: Demand-side platforms (DSP) where advertisers and ad agencies set up their campaigns, bid on ad inventory, and optimize their ads based on performance. Lastly, the platform allows advertisers to not only reach users on websites and YouTube but also TV. The Trade Desk.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

LiveRamp

FEBRUARY 21, 2019

Additionally, YouTube sponsored the official Pre-Game Show on CBS, with each and every minute of the half hour show rich in visual and audio branding. Amazon was the second largest advertiser in Super Bowl LIII (spending $25MM, second to Anheuser Busch at $59MM) and unexpectedly promoted new content for its new series, “Hanna.”

Broadcasting 40

Broadcasting Television marketing Amazon Advertisements 40

TrustRadius Marketing

NOVEMBER 1, 2018

In recent years, social channels like Facebook, YouTube, Instagram, Snapchat, and Twitter have been ground zero for new and contagious innovations in advertising and brand outreach. Consumers Don’t Trust Vendors. Running ads on video-intensive platforms like Instagram and YouTube is one. At least that’s the idea.

Social Media 40

Social Media Work Management Marketing Management Social Marketing 40

TrustRadius Marketing

NOVEMBER 1, 2018

In recent years, social channels like Facebook, YouTube, Instagram, Snapchat, and Twitter have been ground zero for new and contagious innovations in advertising and brand outreach. Consumers Don’t Trust Vendors. Running ads on video-intensive platforms like Instagram and YouTube is one. At least that’s the idea.

Social Media 40

Social Media Work Management Marketing Management Social Marketing 40

Vidyard

MARCH 22, 2016

In a 2015 survey by research firm Demand Metric, more than 70 percent of marketers reported that video converts better than other content types, but less than 10 percent are using video analytics to help qualify leads and improve the results of demand generation programs.

Marketing Management 50

Marketing Management Analytics Marketing Automation Services Video Marketing 50

Vidyard

MARCH 22, 2016

In a 2015 survey by research firm Demand Metric, more than 70 percent of marketers reported that video converts better than other content types, but less than 10 percent are using video analytics to help qualify leads and improve the results of demand generation programs.

Marketing Management 50

Marketing Management Analytics Marketing Automation Services Video Marketing 50

Hubspot

MARCH 3, 2020

Start with your own personal network, which may include the Chamber of Commerce, business improvement districts, licensing bureaus, trade associations, resellers, vendors, and/or manufacturers and other affiliates. And now that Google owns YouTube, it's a good idea to show up on that platform.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Liveintent

MAY 30, 2018

Avoid all but the safest parts of Facebook, Instagram, Snapchat, Twitter, Pinterest, and YouTube, and you’ll miss the chance to reach a lot of people, especially those ever-desirable millennials and Gen-Z’ers who follow a lot of social influencers. But they’re also where people engage. So, can all risk be eliminated?

Branding 48

Branding Brand Identity Advertising Agencies Fulfillment 48

Content Standard

NOVEMBER 25, 2014

Anywhere from two-thirds to 90 percent of the B2B buying journey is complete before the vendor is even considered, Forrester reports. Buyers are hunting down information about products and services online, on social media, on YouTube, and at events. Prospects may need to be nurtured for months—or even years. Focus on Buyers.

Studies 40

Studies Top of Funnel Digital Marketing Funnels B2B 40

Martech

OCTOBER 19, 2022

Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. Make a preferred list of those sites and an exclusion list of those vendors outside your CPC range. What looks great on YouTube on a tablet may be a mess to someone using TikTok on their phone. 3: Essential metrics.

Advertising Agencies 113

Advertising Agencies Paid Content Cost Per Thousand Advertisements 113