Vision Edge Marketing

DECEMBER 15, 2020

Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.”. Even so, according to the Demand Gen Report, 2020 B2B Buyer Behavior Study, the purchase cycle is lengthening, not shortening, with 77% of buyers spending more time conducting research prior to purchase.

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

Metadata

JANUARY 27, 2022

Hiring the right person to lead your demand generation effort is tough. Very few can back up their experiences with an in-depth understanding of successful, modern demand gen. Many of the questions I ask are to understand a candidate’s perspective on demand gen. My top interview questions for demand generation managers.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Work Management 52

Martech

MAY 27, 2022

Instead of having to write code to integrate content from different sources and vendors, the Automation Hub allows marketers to pull everything together and build full content experiences using a visual UX without code. The Marketplace serves as a hub for vendor partners, providing extensions and integration apps. Marketplace.

Automation 103

Automation Work Management Marketing Management Vendors 103

ViewPoint

MARCH 1, 2012

Lack of clarity and erroneous assumptions about demand generation, lead management and marketing automation are effectively addressed in two recent Software Advice whiteboard videos by Carlos Hidalgo, CEO, Annuitas Group , and Executive Director, Marketing Automation Institute. Nonexistent lead management processes.

Demand Generation 120

Demand Generation Work Management Marketing Management Lead Management 120

Martech

AUGUST 10, 2021

As a journalist covering marketing and technology, I often have cause to look up a vendor or product I’ve not heard of before. One of our contributors filed a story this week containing one brief reference to a vendor with an unusual name. GTM is not demand generation. My Chrome browser activity triggered Instagram ads.

Work Management 110

Work Management Marketing Management Marketing Analytics Tools Digital Marketing Funnels 110

Martech

MAY 8, 2023

Well-known vendors have been baking AI into their solutions for almost a decade. AI writing tools. AI writing tools aim to create customized texts on demand. I can write a hundred rules (algorithms) and train my website to execute them. “If Are there AI vendors in the martech space? Generative AI.

Marketing AI 101

Marketing AI Enterprise Management Work Management Marketing Management 101

LeadSloth

JULY 10, 2009

In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. This blog provides a strategic perspective on the demand generation process.

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

Martech

DECEMBER 28, 2023

The problem is the CMOs and CEOs who are demanding their marketing teams leverage AI have no idea what problems AI would solve for those teams and no idea how it fits into their existing marketing strategies or technology stack. Please take this short survey so we can have your input on the state of martech salaries and careers.

Marketing AI 97

Marketing AI Allocation CMO RFP 97

The Point

FEBRUARY 28, 2023

Whatever the reason, unused funds are a lost opportunity for both the partner and the sponsoring vendor. What’s your unique selling proposition (USP) in the context of your partnership with this particular vendor? Many will even help write the proposal to apply for funds. For others, it might be a lack of marketing resources.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

ANNUITAS

DECEMBER 11, 2023

GTM leaders are experimenting by chasing ‘low hanging fruit’ in their deployments, which is the approach largely being taken by technology vendors, as well. ANNUITAS Conversation Track Architecture and ANNUITAS Demand Process are critical foundations for strategic go-to-market and thus for ‘strategic AI in go-to-market’ in 2024.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Marketing Interactions

JANUARY 15, 2023

For the last month or so, it seems that every other post I read or email I receive is about ChatGPT or some other AI writing software. The marketing world has glommed onto the technology as if it will save them from drowning in mediocre, irrelevant content without the need to develop the skills to write their way out.

Marketing Management 80

Marketing Management B2B Vendors Buy 80

Vidyard

MARCH 5, 2021

How to Write a Requirements Document 3.1 Demand Metric Report, 2020. Demand Metric Report, 2020. And if there’s a very specialized requirement your company has, can the vendor build it for you? Think about what you require from a vendor and ask how they’ll support you once you’re live with the platform.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

The Point

JUNE 7, 2017

And the qualities that make it an effective sales email are lessons for anyone embarking on a sales outreach campaign, or any rep who writes emails, for that matter. Subject Line: Howard | Spear + [Vendor Name]. My company provides data science consulting to sales/marketing/demand gen organizations. Best, [Name of Rep].

Best Practices 145

Best Practices Lead Ranking Sales Qualified Leads Account Based Marketing 145

PureB2B

JULY 2, 2019

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. I have yet to work with a client that has used this as their main demand generation weapon with any long-term success. Make it Fun. Make it fun.

Demand Generation 48

Demand Generation Demand Generation Top of Funnel 48

Customer Experience Matrix

FEBRUARY 4, 2009

I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). To be fair, many of the vendors below charge an installation of that can be several thousand dollars or more, while Marketo doesn't. Click read my March 18 review.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Optinmonster

NOVEMBER 17, 2023

The platform has all the right tools in place to help you: List new products Add images to a gallery Optimize your product pages for search Add vendors Track inventory Shopify’s ease of use in building a new eCommerce site is what has enabled more than 1 million businesses to use Shopify as their choice of eCommerce platform across 175 countries.

Paid Content 52

Paid Content Work Management Marketing Management eCommerce 52

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Martech

AUGUST 6, 2021

I heard recently from an executive at a vendor that when they work with clients they ask if their goal is to drive sales or to change the customer’s behavior. When evaluating a possible addition to your marketing technology stack, or a replacement for a tool you’re already using, be sure to ask the vendors on your short-list for references.

Work Management 106

Work Management Marketing Management Paid Search Agency Companies 106

Customer Experience Matrix

JUNE 25, 2008

When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results. They even cited one demand generation vendor that had turned to them for help. (In

Work Management 120

Work Management Marketing Management Demand Generation Marketing Automation Services 120

B2BMarketing.net

MARCH 15, 2024

In other words, Bidwells aren’t just writing the odd blog with ChatGPT. Whatever your business, Johan claimed the six areas where you should focus your effort in using AI are: market insights; demand generation; account management; day-to-day admin; customer operations; and coaching.

Work Management 52

Work Management Demand Generation Agencies Advertising Agencies Marketing Management 52

Heinz Marketing

FEBRUARY 17, 2023

More than likely, your target audience is not in search of a vendor, product, or service; they are already likely in a contract with another vendor or may be testing a competitor’s product/service. When it comes to healthcare b2b marketing content, less is more.

Work Management 95

Work Management Marketing Management B2B Marketing B2B 95

Customer Experience Matrix

APRIL 5, 2009

This leads to more variety as vendors experiment with different approaches to a now-defined problem. Demand generation systems are in that second stage. This means new products reflect the lessons each vendor has drawn from the industry’s history to date. These are not yet standard features on most demand generation products.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

LeadSloth

APRIL 29, 2009

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

Martech

DECEMBER 13, 2023

demand, trying to close one more sale, or watching the “out of office” email replies pile up in your work inbox (again, lucky you!), Specifically, you have to become an expert at prompt definition, which shapes how you write prompts for engines like ChatGPT. You can’t just say, “Write me song lyrics in the voice of William Shatner.”

Enterprise Management 117

Enterprise Management Work Management Marketing Management SMB 117

Customer Experience Matrix

MARCH 18, 2009

I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. Since that’s critical to many demand generation users, I didn’t want to give a false impression by leaving it out. So now the story can be told.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

Content Standard

OCTOBER 26, 2020

It can help marketers master the complexity of content marketing, allowing them to scale content creation on demand or unlock access to a broader talent pool with deep expertise and valuable creative skills. Why are marketers tapping external expertise for their content marketing programs? Outsourcing comes with definite benefits.

Trends 145

Trends Work Management Advertising Agencies Marketing Management 145

Customer Experience Matrix

MARCH 27, 2008

I had an email yesterday from Blink Logic , which offers on-demand business intelligence. But the major point remains: Blink Logic and other “on-demand business intelligence” vendors are simply offering a hosted version of standard business intelligence systems. Still, that is a tiny fraction of the typical project schedule.)

Demand 120

Demand Business Aggregators Vendors 120

KoMarketing Associates

JANUARY 2, 2018

I find I retain more information when writing things down in addition to listening. As marketing technology continues to evolve, the demand for resources supporting both problem awareness and vendor validation increases dramatically. Utilize Platform-Specific Resources. Marketing Automation: Marketo , Pardot , Act-On.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Hubspot

MARCH 5, 2021

In the business world, the process includes having vendors or companies submit RFPs (request for proposal) or RFQs (request for quote) so you can compare their products and services. These documents help businesses decide which vendor they want to buy from. Now, what's the difference between an RFQ and an RFP? Let's review below.

RFP 98

RFP Terms and Conditions Vendors Template 98

Customer Experience Matrix

AUGUST 27, 2015

Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. It's an interesting piece of news but I'm personally disappointed at the timing because I have been planning all week to write a post about the relationship between predictive analytics and account-based marketing (ABM).

Account Based Marketing 120

Account Based Marketing Work Management Analytics Linkedin 120

Customer Experience Matrix

JULY 29, 2008

I’ve been pondering recently how to classify demand generation systems. What was I writing about? Right--classifying demand generation systems. Large firms may also demand an on-premise rather than externally-hosted solution, although this is becoming less of an issue. But it could, and should, be handled more carefully.

Demand Generation 120

Demand Generation Work Management Demand Marketing Management 120

Marketing Insider Group

FEBRUARY 22, 2023

In order to do that, we must place customer insights ahead of internal demands. Their needs, motives, and demands must influence what you write. Quick Takeaways: The biggest content marketing trend is moving a buyer-centric content marketing strategy. Almost 88% of B2B Companies use content marketing.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

Martech

MAY 3, 2022

“Would this crisis be the catalyst for consolidating if not out right collapsing the vast and vibrant martech vendor universe?” ” write Brinker and Riemersma. COVID-19 had produced initial consternation in the marketing tech community. But there is consolidation.

Marketing Management 104

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 104

The Customer

AUGUST 3, 2021

Quick-Take: In The digital experience platform and vendor hub is making a major change of course. Sitecore’s CMS is a “high end but tightly coupled offering,” he writes — and it’s starting to look out of place as marketing organizations are increasingly looking to compose stacks from elements created by a number of vendors.

Industry CMS 92

Industry CMS Privacy Ad Exchange Vendors 92

Customer Experience Matrix

AUGUST 5, 2014

I finished the latest release of the B2B Marketing Automation Vendor Selection Tool (VEST) yesterday, which is always a great relief. But the elation lasted about two minutes, since I then had to write a press release announcing it. But finding clever insights on demand is still tough.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Marketing Report 120

Customer Experience Matrix

APRIL 12, 2009

I did a Webinar recently ( click here for slides ) about on-demand business intelligence systems, sponsored by Birst. I bring this up because I’m finally writing about PivotLink , which I looked at more than a month ago. PivotLink is an on-demand business intelligence product. the “presentation layer”). Here’s the thing.

Demand 120

Demand Business Webinar Metrics Aggregators 120

Directive Agency

APRIL 21, 2023

Directories offer 2 main growth solutions: Buyer intent data subscriptions : vendors get account-level intelligence on category, product profile, and comparison views. Cost-per-click (CPC) auctions : vendors bid to rank higher in a directory category page and pay per click to their site to generate leads.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59