Marketing Insider Group

AUGUST 10, 2020

Modern marketing demands that we thoroughly understand our audience and use targeting and segmentation for optimal demand generation. We have seen a steady rise of ABM, an approach where we align demand generation efforts against a predetermined and strategic set of accounts.

Account Based Marketing 331

Account Based Marketing ABM Work Management Marketing Management 331

Zoominfo

FEBRUARY 5, 2021

In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. Additionally, research shows that more than five touchpoints are required to secure an initial meeting. After possibly many touchpoints, the lead makes a purchase decision and moves forward with the sale.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Martech

SEPTEMBER 16, 2022

That means scaling content so it’s always fresh, relevant and personalized across the many touchpoints consumers use when interacting with businesses. The consumer buying cycle is an increasingly self-serve process scattered across multiple touchpoints. How important is personalization in content marketing?

Digital Asset Management 133

Digital Asset Management Paid Content Work Management Marketing Management 133

Martech

JANUARY 12, 2022

He added, “Customers demand experiences that are consistent and personalized across every one of these channels.”. Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. Source: Ben Tepfer.

Marketing Management 126

Marketing Management Personalization Touchpoints Word of Mouth 126

Martech

APRIL 5, 2023

Identity resolution platforms enable marketers to “close the loop” on customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels. Proprietary identity graph. Client ownership of first-party data. Persistent individual and/or household ID.

Mobile Advertising 102

Mobile Advertising Ideal Customer Profiles Privacy Paid Search Agency 102

PathFactory

MARCH 12, 2020

Early 2020 has seen no shortage of this with many industry events being cancelled, forcing marketers to quickly pivot and adapt their demand plans. You can make the most of the touchpoints before and after events to produce engagement. Which ad vendors are giving me the most bang for my buck? Story from a smart marketer.

Demand 52

Demand Tactics Work Management Marketing Management 52

Biznology

FEBRUARY 24, 2022

I am a demand gen marketer. Business buyers seek a long-term relationship with their vendors. In fact, a trusted brand is established in the mind of the customer from experience—thousands of interactions, recommendations, stories, conversations—touchpoints built up over time. OK, I’ll admit it. Cost per lead. Conversion rates.

B2B Marketing 104

B2B Marketing Lead Ranking Lead Scoring Brand Identity 104

Marketing Insider Group

NOVEMBER 18, 2020

Advanced and automated marketing tactics, personalization, interactive content and new user experience requirements all demand a greater portion of a business’s budget to achieve. It increases the quality of your sales leads, improves customer experiences at every touchpoint, and helps managers make sound business decisions.

Resource Management 362

Resource Management Demand Generation Agencies CMS Development Work Management 362

Zoominfo

FEBRUARY 5, 2021

In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. Additionally, research shows that more than five touchpoints are required to secure an initial meeting. Decision Stage After possibly many touchpoints, the lead makes a purchase decision and moves forward with the sale.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

ANNUITAS

MAY 13, 2021

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Can it handle the processing demands of complex trigger actions and large numbers of data record updates – in real time? ADOPTING ENTERPRISE DEMAND PROCESS. billion in 2019.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Martech

JUNE 28, 2022

This is no small task, especially when B2B buyers, barraged by untimely automated messages, random cold calls and lackluster outreach from both sales and marketing, are opting out of vendor conversations. Focus on moments we create, not just those touchpoints we capture. The most in-demand marketing skills in a B2B buyer-driven world.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Analytics Tools Marketing Attribution 108

Modern B2B

JUNE 28, 2023

With customer interactions being predominantly digital in today’s world; how a customer interacts with your digital properties and the information that’s carried from one touchpoint to another is critical to creating awesome customer experiences. This is only useful if your technology is set up to capture the data and store it.

B2B Thought Leadership 52

B2B Thought Leadership Touchpoints Lead Ranking Marketing Qualified Leads 52

Martech

AUGUST 23, 2023

The demand for advanced marketing technologies has surged as businesses pivot their operations online. It’s not just about staying competitive; it’s about understanding intricate customer behaviors, forecasting market trends and meeting the evolving demands of today’s consumers. Leverage trial periods.

Work Management 97

Work Management Marketing Management Digital Transformation Customer Satisfaction 97

Marketing Insider Group

FEBRUARY 22, 2023

In order to do that, we must place customer insights ahead of internal demands. Their needs, motives, and demands must influence what you write. This process includes marketing and non-marketing touchpoints. Quick Takeaways: The biggest content marketing trend is moving a buyer-centric content marketing strategy.

Top of Funnel 268

Top of Funnel Buyer's Journey Lead Ranking Lead Scoring 268

Optinmonster

NOVEMBER 17, 2023

The platform has all the right tools in place to help you: List new products Add images to a gallery Optimize your product pages for search Add vendors Track inventory Shopify’s ease of use in building a new eCommerce site is what has enabled more than 1 million businesses to use Shopify as their choice of eCommerce platform across 175 countries.

Paid Content 52

Paid Content Work Management Marketing Management eCommerce 52

Martech

OCTOBER 21, 2021

Vendors offer DNI by call source, online session or URL. The ubiquity of mobile calls to businesses has led to increased demand for local numbers or extensions that are dynamically generated based upon the consumer’s location, without jeopardizing the accuracy of name-address-phone (NAP) information for SEO purposes.

Enterprise Management 104

Enterprise Management Marketing Automation Services Marketing Management Analytics 104

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. And, 31% more likely to be hiring additional sales reps to meet demand. What is Lead Generation?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

chiefmartech

APRIL 24, 2016

Out of the 88 participants in this survey conducted by Digital Ascendant — which I’m assuming is drawn from their network of CMOs and senior digital marketing leaders at major brands — 0% said it was critically important and only 9% said it was very important to obtain all their marketing technology from a single vendor.

Digital Asset Management 40

Digital Asset Management Marketing Management Marketing Automation Services Vendors 40

Martech

OCTOBER 12, 2021

Cipriani-Espineira was last week promoted from VP Customer Success to Chief Customer Officer at B2B scheduling software vendor Chili Piper. The new approach demanded new metrics. “We Marketers should examine audience data from each touchpoint in the sales cycle, a process professionals call “customer journey analytics.”. “As

Work Management 98

Work Management Marketing Management B2B Paid Search Agency 98

Inbox Insight

AUGUST 12, 2019

Lead generation is an essential element of demand generation but if you think the work stops there, here’s some bad news…. As B2B marketers, we have to work harder to sustain the interest of our target audiences through delivering a range of intelligent communications triggered at crucial buyer journey touchpoints.

Lead Nurturing 81

Lead Nurturing Lead Ranking Lead Scoring Top of Funnel 81

Inbox Insight

SEPTEMBER 10, 2020

For vendors, knowing more about how their buyers think and what technologies they’re interested in is key to successful content delivery. Our unique content brings together the best content from vendors, brands and tech experts with research conducted by Inbox Insight. Looking at marketing tech in general, the biggest focus is on data.

Marketing Management 72

Marketing Management Marketing Automation Services Research Planning 72

Heinz Marketing

MAY 20, 2022

PLG works because people are most open to optimizing their experience with a vendor when they’re already benefitting from said vendor in real-time. In B2B organizations, these variables include—but are not limited to—functions and roles like: Demand Gen. Customer Marketing. Customer Success. Account Management. Sales Enablement.

Cross-Selling 100

Cross-Selling Work Management Marketing Management Lead Ranking 100

Martech

JULY 22, 2021

To ensure that customers and prospects have ideal interactions with their brands at every touchpoint, marketers first need in-depth information about the journey that buyers currently navigate on their way to making a purchase, as well as how they interact post-purchase. Former Salesforce CMO Buscemi joins Clari Board.

Resource Management 112

Resource Management Enterprise Management Marketing Management Ad Exchange 112

ClickZ

JUNE 2, 2020

The best way to do that is to ensure you have the best tools and vendors to back your unique needs and keep business growth in focus during these unpredictable times. Many companies miss the warning signs that it is time to re-evaluate their stack, and they find themselves locked into vendor contracts for longer than they should.

Marketing Automation Services 127

Marketing Automation Services Marketing Management Marketing Automation Top of Funnel 127

Martech

FEBRUARY 4, 2022

We’re moving away from that traditional demand generation linear funnel and more to an account-based marketing structure, where marketing, sales, and customer success are working together in concert.”. Source: Auseh Britt. One of the things that we learned in this report was that B2B has been evolving over the last several years,” Britt said.

Account Based Marketing 119

Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 119

chiefmartech

JULY 22, 2021

.” That’s the kind of quip I might have likely shot back a couple of years ago if someone asked me, “Should we build our own martech software or buy a packaged app from a martech vendor?” ” It’s not that you can’t make your own pizza at home. Anyone can. But making great pizza at home? Obvious, right?

Buy 110

Buy Ad Building Digital Transformation Software 110

Inbox Insight

AUGUST 30, 2020

Marketing technology buyers are results-driven and often choose vendors that are leaders in their field. Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. Download the full report, here.

Work Management 98

Work Management Marketing Management Research Allocation 98

DealSignal

MARCH 2, 2024

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Martech

APRIL 25, 2022

“Are the other touchpoints working well enough to get a prospect to the landing page?” It’s an effective demand generator. While B2B marketers benefit from that win rate, ABM vendors are also reaping the benefits as B2B marketers invest in these technologies and apply them to their channels.

Account Based Marketing 105

Account Based Marketing ABM Marketing & Strategy Landing Pages 105

chiefmartech

APRIL 24, 2018

I’ve kept the nickname of the Martech 5000 — it has a certain ring to it — but this year’s graphic actually charts 6,829 marketing technology solutions from 6,242 unique marketing technology vendors. As always, a debt of inspiration is owed to Terry Kawaja , the godfather of vendor LUMAscapes.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Martech

OCTOBER 30, 2023

Consumers now demand tailored brand interactions. Despite what some martech vendors might promise, there are no shortcuts or magic buttons for crafting tailored customer experiences. For CMOs like you, personalization has shifted from a competitive edge to a baseline expectation.

Personalization 122

Personalization Practices Allocation Enterprise Management 122

Martech

MARCH 10, 2022

Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. More and more, the buyer journey is conducted digitally: Two-thirds of B2B buyers say they are now “self-serving” more information before contacting vendors.

Account Based Marketing 106

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 106

NetLine

JUNE 21, 2022

B2B lead nurturing is the process of advancing marketing-qualified leads (MQLs) through your marketing funnel, engaging prospects with your business at multiple touchpoints before passing them to your Sales team. Some of the simplest and most impactful ways vendors can bring value is through these three simple rules.

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. And, 31% more likely to be hiring additional sales reps to meet demand. What Is Lead Generation?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Martech

APRIL 22, 2022

There are plenty of artificial intelligence marketing tools designed specifically for business sales, allowing B2B vendors to leverage the power of personalization, machine learning, and more. Artificial intelligence can help monitor the outcomes of countless customer touchpoints, thus supporting campaign optimization.

Marketing AI 145

Marketing AI Marketing Attribution Digital Asset Management Work Management 145

Martech

OCTOBER 18, 2021

He was responding to my growing sense that how vendors or customers refer to solutions is getting more and more blurred. Customers are telling brands a little bit about themselves at every touchpoint, which is invaluable data. What’s more, consumers expect companies to use this information to meet their needs.

Marketing Automation Services 96

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 96

Martech

AUGUST 16, 2023

Modern B2B customers aren’t just expecting more these days — they’re downright demanding it. This requires transparent and comprehensive information from vendors. Clunky interfaces and slow responses won’t cut it anymore. Today’s customers want quick answers, personalized experiences, and zero redundant conversations.

Ideal Customer Profiles 96

Ideal Customer Profiles Work Management Marketing Management B2B 96