Metadata

JULY 29, 2020

As we talked about in the last post , I’m proposing a new way to think about account-based marketing (ABM) and how it relates to Demand Generation for 2020. You Need Engagement AND Demand Marketers are still left with a problem. You need programs and technology focused on the demand generation side of your funnel.

Demand Generation 75

Demand Generation Account Based Marketing ABM Demand 75

Martech

NOVEMBER 29, 2023

Criteria for choosing a CMP Your chosen CMP should align with your organizational requirements and the specific demands of the privacy laws you are subject to. Vendor ecosystem management. This will require a clear overview of your data flow, a comprehensive implementation plan and a test phase. Regulatory adherence.

Digital Asset Management 115

Digital Asset Management Work Management Privacy Marketing Management 115

Metadata

JANUARY 27, 2022

Hiring the right person to lead your demand generation effort is tough. Very few can back up their experiences with an in-depth understanding of successful, modern demand gen. Many of the questions I ask are to understand a candidate’s perspective on demand gen. My top interview questions for demand generation managers.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Work Management 52

xiQ

MARCH 27, 2024

This preparedness transforms sales professionals from mere vendors to valued consultants, offering valuable insights that help them engage with prospects when they are most receptive. In the competitive landscape of sales, professionals must adopt an equally thorough approach to preparation.

Marketing Management 126

Marketing Management Analysis Forecasting B2B Sales 126

Martech

JANUARY 21, 2022

Ideally, you’d want to follow a structured, test-based approach for how you bring new technology into the enterprise, and you’d expect participating vendors to follow your lead in the vetting process — out of respect, if nothing else. However, these big vendors are aggressive, publicly-traded companies, not used to getting turned down.

Enterprise Management 105

Enterprise Management Work Management Marketing Management Vendors 105

Zoominfo

NOVEMBER 29, 2023

While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations. There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change.

Buy 130

Buy Generation Peer-to-peer B2B 130

Zoominfo

APRIL 24, 2020

The testing methodology was pretty simple. Risk Management with Vendors. Normally, vendor-related topics like Vendor Managed Inventory and Vendor Risk Management are not hot topics in the business world. It’s not the time to start asking: Who are my critical vendors? What will I do if one fails?

Work Management 227

Work Management Marketing Management Intent Data Business 227

Martech

JUNE 15, 2022

Measuring the effectiveness of personalization remains difficult, and despite breathless vendor case studies, many if not most pilot projects here fail to achieve meaningful ROI. The best organizations systematize test-and-optimization cycles. Some existing vendors will fold or consolidate. Highly-fragmented markets.

Enterprise Management 128

Enterprise Management Work Management Marketing Management Trends 128

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. We must adopt privacy-centric marketing solutions to cater to changing consumer demands. The ability to transform it before passing it on to vendor platforms.

Work Management 96

Work Management Marketing Management Privacy Marketing Analytics Tools 96

Martech

MAY 8, 2023

Well-known vendors have been baking AI into their solutions for almost a decade. AI writing tools aim to create customized texts on demand. It’s now widely known as “the Turing test.” Of course, there are many, many objections to Turing’s proposal (and his test is not even smartly designed). Is all this new?

Marketing AI 106

Marketing AI Enterprise Management Work Management Marketing Management 106

PureB2B

MAY 10, 2022

Demand generation marketing is often measured by the amount of revenue you can influence over a set period of time, or as most marketers call it, lead generation. Content syndication not only offers a scalable solution for lead generation, but also plays into the higher demand gen strategy of building brand awareness and thought leadership.

Vendors 62

Vendors Marketing Attribution Demand Generation Agencies Marketing Qualified Leads 62

PureB2B

JUNE 9, 2022

Demand generation marketing is often measured by the amount of revenue you can influence over a set period of time, or as most marketers call it, lead generation. Content syndication not only offers a scalable solution for lead generation, but also plays into the greater demand gen strategy of building brand awareness and thought leadership.

Vendors 62

Vendors Lead Ranking Lead Scoring Top of Funnel 62

Martech

AUGUST 10, 2021

As a journalist covering marketing and technology, I often have cause to look up a vendor or product I’ve not heard of before. One of our contributors filed a story this week containing one brief reference to a vendor with an unusual name. The new capabilities include needs identification, ideation and claims testing solutions.

Work Management 112

Work Management Marketing Management Marketing Analytics Tools Digital Marketing Funnels 112

Salesforce Marketing Cloud

NOVEMBER 29, 2023

In channel sales, companies (here we’ll call them vendors) sell through intermediaries. Partners for delivery and implementation: Are you expecting accelerated growth or an uptick in demand? You might position your program as simple, lucrative, collaborative, or in high demand from their own customers.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Zoominfo

MARCH 15, 2022

So if your ad is not getting clicked on, then it’s not going to be presented first or as often,” says Lauren Temmler, senior demand generation manager at ZoomInfo. A/B test … a lot Testing is the secret ingredient to efficiency — and there is a lot you can test. For example, you can test different parts of the funnel.

Budget Programs 130

Budget Programs Paid Search Agency Lead Ranking Work Management 130

Martech

DECEMBER 28, 2023

The problem is the CMOs and CEOs who are demanding their marketing teams leverage AI have no idea what problems AI would solve for those teams and no idea how it fits into their existing marketing strategies or technology stack. If a test with AI fails, the effort should be rewarded. You need someone responsible for your data.

Marketing AI 106

Marketing AI Allocation CMO RFP 106

Martech

AUGUST 23, 2023

The demand for advanced marketing technologies has surged as businesses pivot their operations online. It’s not just about staying competitive; it’s about understanding intricate customer behaviors, forecasting market trends and meeting the evolving demands of today’s consumers. Adopt a phased approach.

Work Management 98

Work Management Marketing Management Digital Transformation Customer Satisfaction 98

Martech

JULY 19, 2022

“You can personalize in the user interface, you get analytics out of the box, A/B testing, experimentation — all of those are natively available in the same interface you use to create your experience.” “Many vendors of our size and scale tend to go for the full-suite approach,” said O’Flanagan.

Digital Asset Management 97

Digital Asset Management Enterprise Management Marketing Management Digital Experience Platform 97

Smashmouth Marketing

JULY 24, 2019

The topic of Quality vs. Quantity in demand gen has been a constant debate. Whether an internal team or a third party vendor, if the reps are incentivized to produce Quality appointments, the cost per pipeline opportunity can be as high as 14% more effective. The percentages used for calculation were: Quantity Vendor.

Marketing Management 113

Marketing Management Leads Lead Marketing Qualified Leads 113

SalesIntel

OCTOBER 25, 2023

When choosing software vendors, it’s easy to default to picking the biggest player. Let’s go over why picking a data vendor is tricky and why SalesIntel could be the best fit for you. Why More Data Doesn’t Guarantee Your Necessary Data When comparing data vendors, you’ll want the one with the most data, right?

Zoominfo 52

Zoominfo Ideal Customer Profiles Paid Search Agency Companies 52

Biznology

JUNE 9, 2021

In light of the COVID-19 pandemic and the subsequent e-commerce boom, the world needs supply chains that can adapt to rapidly shifting demands and market disruptions. The COVID-19 pandemic proved exactly how vital as shutdowns shifted the availability and demand for all kinds of materials, transportation, manufacturers, and more.

Marketing AI 104

Marketing AI Transparency Lead Ranking Fulfillment 104

Martech

MARCH 14, 2023

Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years. While caution is warranted in mistaking its answers for actual field research, it can: Clearly refine the design of surveys and focus studies by providing a baseline for testing hypotheses and methodologies.

Marketing AI 130

Marketing AI Enterprise Management Paid Search Agency Work Management 130

Metadata

FEBRUARY 28, 2023

By now, most B2B marketers have tested an account-based approach , leveraging technology from vendors who have defined ABM in a vacuum and have built their platforms around those definitions. Unfortunately for us demand gen marketers, most of the original ABM platforms determined the focus should be account engagement.

Account Based Marketing 52

Account Based Marketing ABM Paid Search Agency Demand Generation 52

Customer Experience Matrix

NOVEMBER 6, 2008

I spent a few minutes last week on the Web sites of about eight or nine on-demand business intelligence vendors, and within a few days received emails from two of them ostensibly asking about much earlier visits where I must have registered with my email address. The other vendor on my mind was Birst. Facts can be so pesky.

Work Management 120

Work Management Marketing Management Demand Demand Generation Agencies 120

Smashmouth Marketing

JULY 24, 2019

The topic of Quality vs. Quantity in demand gen has been a constant debate. Whether an internal team or a third party vendor, if the reps are incentivized to produce Quality appointments, the cost per pipeline opportunity can be as high as 14% more effective. The percentages used for calculation were: Quantity Vendor.

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Marketing Management Leads 100

Seismic

JANUARY 26, 2021

As with any mission-critical program, selecting the right vendor and software goes a long way. In this post, I’ll recount some of the lessons I learned from onboarding a social engagement platform and, ultimately, selecting a new vendor to replace our legacy solution. Pros and cons of early adoption. Moving beyond a legacy platform.

Work Management 98

Work Management Marketing Management Marketing AI Ad Building 98

DealSignal

AUGUST 3, 2023

If you don’t use high-quality B2B data that is refreshed and verified on-demand, you risk facing common challenges with maintaining email deliverability. These activities include things like visiting high-value web pages, comparing vendors on 3rd party review sites, clicking on ads with relevant keywords, and more.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

Biznology

FEBRUARY 24, 2022

I am a demand gen marketer. We like to think that B2B decision-making is all rational, based on facts, data, testing, and analysis. Business buyers seek a long-term relationship with their vendors. OK, I’ll admit it. My entire B2B career has been about leads—lead quality and quantity. Measurable marketing communications.

B2B Marketing 104

B2B Marketing Lead Scoring Lead Ranking Brand Identity 104

Heinz Marketing

FEBRUARY 17, 2023

More than likely, your target audience is not in search of a vendor, product, or service; they are already likely in a contract with another vendor or may be testing a competitor’s product/service. When it comes to healthcare b2b marketing content, less is more.

Work Management 95

Work Management Marketing Management B2B Marketing B2B 95

KoMarketing Associates

JANUARY 19, 2022

We’ve had quick internal buy-in from our SDR team, have generated SAL numbers that we hadn’t seen with a previous vendor, and are beginning to tie it into different facets of demand gen (like ABM, paid, email marketing, etc). So being able to create personalized experiences at scale and test what works best can be extremely powerful.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Customer Experience Matrix

APRIL 5, 2009

This leads to more variety as vendors experiment with different approaches to a now-defined problem. Demand generation systems are in that second stage. This means new products reflect the lessons each vendor has drawn from the industry’s history to date. These are not yet standard features on most demand generation products.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

LeanData

MARCH 14, 2023

But, the shrinking inbound motion is also a proof point that B2B buyers behave markedly different than just a few years ago, and their new B2B buying journeys are forcing vendors to change almost everything they thought they knew about successful GTM strategies. There’s a New B2B Buyer Over 50 percent of the U.S.

Lead Ranking 52

Lead Ranking Marketing Management Peer-to-peer Marketing Analytics Tools 52

Martech

MARCH 7, 2024

Agencies too are likely to wait until their clients demand action. ” Another agnostic player is Optable, the data collaboration and clean room vendor that was created in conscious anticipation of the deprecation of third-party cookies on Chrome. Marketers have other priorities — that’s perhaps an understatement. .”

Privacy 117

Privacy Advertising Agencies Work Management Marketing Management 117

Biznology

SEPTEMBER 8, 2020

Dan Cilley , founding member of the Sales Enablement Society , and co-founder of Vendor Neutral, also contributed. That’s how we define it in our Vendor Neutral Sales Technology Landscape. That doesn’t make for easy organizational politics, and it demands a strong management commitment from both the marketing and sales side.

Work Management 151

Work Management Marketing Management B2B Sales Vendors 151

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. And, 31% more likely to be hiring additional sales reps to meet demand. What is Lead Generation?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

SmartBug Media

SEPTEMBER 14, 2023

Seasonal fluctuations are also common for clothing merchants and vendors of outdoor activities or supplies. Try testing out bulk options or offering a discounted “mystery box” filled with products from your excess inventory. By understanding what led to this surplus, you can work to prevent it from occurring in the future.

Marketing & Strategy 75

Marketing & Strategy Marketing Strategy Work Management Planning 75

Sana Commerce

AUGUST 15, 2023

Pre-order and backorder features not only improve inventory management, but they also help manufacturers, distributors, and wholesalers meet customer demands more efficiently. Some advantages of utilizing these features include: Reduce inventory costs Inventory management can be tricky when you don’t have an exact indication of demand.

Order 52

Order Work Management Marketing Management B2B 52