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If you’re marketing on ‘Email Island,’ don’t get yourself voted off

Martech

I’m not a fan of the television show “Survivor,” but let’s just say it gets viewed in our home and leave it at that. Like a significant portion of television programming, “Survivor” highlights the dark side of human existence. Talk about an inside job.

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Bringing your ABM strategy to the world of CTV

Martech

“What we’re talking about here is using the biggest screen in the household — the television — as the channel to get your ABM targeted message out to your prospects,” said Haeri. It’s an effective demand generator. Processing.Please wait. Why use CTV in your ABM strategy?

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How are marketing leaders in the industry making the most of virtual events?

Brandpoint

To put it into context, we typically attend 3-4 conferences annually as a vendor, and we get a positive ROI from attending / having a booth. Most trade shows pitch vendors on some combination of Virtual Booth, a list of leads after the show, attendance to virtual sessions, and opportunities for virtual demos / meetups with attendees.

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Welcome to the Dawn of the New Age of TV Viewership: Super Bowl LIII

LiveRamp

How television advertising is bought and sold will be very different from here on out. Brands are demanding more from the traditional TV players, and viewer-driven video vendors, are more than eager and able to deliver – everything from targeted advertising audiences to conversion metrics to in-store attribution reporting.

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B2B’s Problem with Pay-Per-Click: Three Things You Need to Know

ANNUITAS

People are still searching on things like “Marketing Automation,” but they are also searching on things like “Marketing Automation impact on Lead Management” much more frequently – and that type of search is more likely to yield a Buyer that is doing serious research and is possibly ready to engage with a vendor. Focus on lead management-.

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Is Gamification the Key to Better Video Engagement? [New Data]

Hubspot

The social network would accomplish this video interaction in part, it said , "with polling for both Live and on demand videos, as well as gamification for Live.". that differentiates them from HQ Trivia: Both add these gamified, interactive elements to longer-form video content that's more likened to traditional television programming.

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The Best Video Content About the Greatest Feeling on Earth

Convince & Convert

That team, in effect an in-house agency who rarely uses external vendors, produces several hundred videos per year. It’s some of the best video and sound quality you can find on the web and on broadcast television. It’s also a battle against today’s on-demand culture. surround sound. But there’s more to it than that.