target Demand Related Topics 
Inbox Insight
APRIL 28, 2023
Targeted Demand Generation may not be the first thing that comes to mind when you think of demand generation, yet this strategic approach combines the best of both demand generation and Account-Based Marketing (ABM) to drive customer interest and accelerate demand for products or services within B2B audiences.
Webbiquity
JUNE 20, 2023
Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. One key to successful video email marketing is to create personalized and targeted content.
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The Point
JULY 27, 2021
In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. Next time you’re looking to create a target account list, here are 10 critical questions to consider: 1. Are there market factors that indicate the account is a high-propensity target?
Only B2B
APRIL 24, 2024
Among marketers, few topics spark as much debate as the comparison between demand generation and inbound marketing. Must Read: 5 Common B2B Demand Generation Pitfalls to Avoid What is Demand Generation? In essence, demand generation involves actively shaping market perceptions and generating excitement about what you offer.
Advertiser: ZoomInfo
In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
Binary Demand
FEBRUARY 23, 2024
[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.
Binary Demand
FEBRUARY 26, 2024
[ps2id id=’overview’ target=”/]“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos, the visionary entrepreneur and founder of Amazon. The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. But AI’s influence doesn’t stop there.
Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA
In order to win the competitive battle of engaging target accounts and driving sales opportunities, data-driven insights are essential. According to a market research study, the top challenges that executives face when implementing ABM programs are execution, data quality, and efficiency.
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How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.
Speaker: Paul Slack - Vende Digital CEO
You know digital demand gen can help you get there; but you aren’t sure where to start. Then attend our Demand Gen Webcast on October 14th, and learn our framework for: Developing a winning strategy/playbook for your business. Targeting key accounts to keep your brand top of mind. Turning leads into opportunities into revenue.
Advertiser: ZoomInfo
Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.
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More templates than you can count on both hands to plot and plan your ideal target account list, engagement channels, and measurement strategy. (we’re glad you asked): The ‘internal selling’ slides to align business needs to marketing must-haves (ahem, ABM).
Speaker: Howard J. Sewell, President of Spear Marketing Group
Step by step, Howard will show how to leverage the Opportunity-Based Marketing (OBM) Framework, a stage-based B2B demand marketing model, in determining the best tactics for your ABM initiative and how to measure ROI. Leverage intent data and other system-based criteria in choosing target accounts.
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