Remove vendor
article thumbnail

Stop the random tactics and optimize your demand gen

Rev

Frozen, slashed, cut, trimmed, tightened—no matter which word you hear, this is what happens to demand gen budgets in the current economic environment. And this reality is forcing demand gen organizations to rethink the way they operate. Ultimately, we hear how this leads them to create stronger, more focused approaches to demand gen.

Demand 60
article thumbnail

33 Stats On The Future of Content Marketing

Marketing Insider Group

Along the way, I’ve been collecting facts, stats and insights on the future of content marketing that support the need for change. And so thanks to folks like the Content Marketing Institute / MarketingProfs, the Corporate Executive Board (CEB), Tom Pick and many others, here are 33 stats on the future of content marketing.

Stats 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

And now, the stats! 8 Stats About B2B Marketing Budgets and Spending. 5 B2B Lead Generation Stats and Facts. 3 B2B Lead Nurturing and Marketing Automation Stats and Facts. 3 B2B Content Marketing Stats and Facts. 3 B2B Content Marketing Stats and Facts. 9 B2B Social Media Marketing Stats and Facts.

Stats 110
article thumbnail

Sales Ready Leads: Quality vs. Quantity

Smashmouth Marketing

The topic of Quality vs. Quantity in demand gen has been a constant debate. Whether an internal team or a third party vendor, if the reps are incentivized to produce Quality appointments, the cost per pipeline opportunity can be as high as 14% more effective. The percentages used for calculation were: Quantity Vendor.

article thumbnail

Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

Demand for podcasts has also increased. 84% of attendees and 67% of vendors want event organizers to help facilitate ecommerce transactions. In the pre-pandemic world, the top priority for planners was number of attendees; for B2B vendors, number of leads generated; and for attendees, the networking.

article thumbnail

4 Scary Marketing Stats and How to Make Them Less Frightening

ClickDimensions

We uncovered four scary marketing stats that might initially make you want to cower in a corner, but with some tips for making them less horrifying. What a dreadful stat from Visibrain! The post 4 Scary Marketing Stats and How to Make Them Less Frightening appeared first on ClickDimensions Blog. Happy Marketing!

Stats 72
article thumbnail

Sales Qualified Leads (SQLs): Quality vs. Quantity

Smashmouth Marketing

The topic of Quality vs. Quantity in demand gen has been a constant debate. Whether an internal team or a third party vendor, if the reps are incentivized to produce Quality appointments, the cost per pipeline opportunity can be as high as 14% more effective. The percentages used for calculation were: Quantity Vendor.