PureB2B

SEPTEMBER 16, 2020

So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? This can create vendor fatigue over time. What other solutions does that content syndication vendor use to back up their processes? Research Recommendations.

Vendors 110

Vendors Research Top of Funnel Tips 110

Only B2B

JULY 5, 2023

In the ever-changing landscape of B2B marketing, demand generation plays a pivotal role in driving business growth and success. As we enter 2023, it is crucial to adapt to the evolving nature of B2B demand generation and discover effective strategies to generate demand and engage target audiences.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Rev

JULY 26, 2023

Frozen, slashed, cut, trimmed, tightened—no matter which word you hear, this is what happens to demand gen budgets in the current economic environment. And this reality is forcing demand gen organizations to rethink the way they operate. Ultimately, we hear how this leads them to create stronger, more focused approaches to demand gen.

Demand 60

Demand Tactics Optimization Lead Ranking 60

ANNUITAS

DECEMBER 20, 2018

Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. The post 3 Demand Generation Trends to Watch in 2019 appeared first on Annuitas.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

Rev

JANUARY 5, 2023

That’s the work of a demand gen team. We recently sat down with Joe Paone , Senior Director of Worldwide Marketing at Splunk, to talk about not only why a mature demand gen engine is critical to a modern marketing team, but how to understand the evolution of that program. So square one is all about lead generation.

Demand 78

Demand Lead Ranking Marketing Automation Services Enterprise Management 78

Customer Experience Matrix

AUGUST 14, 2014

Some vendors only rank leads while others build multiple models for different purposes. • Whether the vendor sells prospect lists or only enhance names provided by the client. Whether the vendor provides lists of individuals as well as companies. . Here are brief profiles of the vendors I’ve identified in or near this space.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Metadata

FEBRUARY 24, 2021

The momentum and uptick in company growth can be attributed to sophisticated B2B marketers embracing growth-focused demand generation technologies, and autonomous marketing operations as a vehicle for scale. Demand marketers from companies like Zoom, Pendo, Thoughtspot, Okta, Workato, and Vonage have experienced as much as a 4.5X

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

PureB2B

SEPTEMBER 16, 2020

So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? This can create vendor fatigue over time. What other solutions does that content syndication vendor use to back up their processes? Research Recommendations.

Vendors 62

Vendors Research Top of Funnel Tips 62

Aberdeen

APRIL 1, 2019

Mass email blasts have gone from engaging to spammy, leaving marketers to rethink how email fits into broader demand gen strategies. With quality intent data at your disposal, there are 3 key ways you can improve your demand gen strategies. Improving Account List Segmentation. Those days are long gone.

Intent Data 73

Intent Data Demand Generation Intent Demand 73

ANNUITAS

OCTOBER 8, 2015

This is the second year that ANNUITAS has conducted its Enterprise B2B Demand Generation Survey with the goal of gaining better insights into the approach that enterprise organizations take to demand generation. I recently spoke with one marketing executive who told me they run multiple demand generation campaigns for 90 days.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

Navigate the Channel

FEBRUARY 1, 2024

Taking the First Step for the Short Term Segmenting manufacturing priorities is one workaround. Acknowledging that segmenting your manufacturing and fulfillment process is a temporary measure, take into account value and risk, and include your cross-functional stakeholders in the decision-making. What is the best solution?

Work Management 65

Work Management Marketing Management Allocation Lead Ranking 65

Webbiquity

APRIL 14, 2020

Among the findings: 61% of marketers expect at least a modest reduction in their overall marketing budgets for this year, with smaller vendors expecting the biggest declines. But how is COVID-19 impacting tech marketing plans in comparison to other B2B segments? More than 450 B2B marketing professionals gave their input to this study.

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

The Point

OCTOBER 1, 2021

In our work with B2B clients , fewer companies are demanding that forms reject personal emails. A primary driver for this trend is the recognition that the buying process is evolving, and that buyers download more content, and are further along in the sales process, before they’re willing to engage with a vendor.

Lead Gen 297

Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 297

ANNUITAS

FEBRUARY 28, 2022

Unfortunately, 57% of those same buyers say vendors have failed to meet their expectations. Takes the best of ABM (personalized attention) and the best of Demand Marketing (ability to scale) and marries the two together. Brings a strategic lens to both customer engagement and demand. Implement a Conversation Track Architecture.

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Ad Building 147

Zoominfo

AUGUST 2, 2020

This engagement activity suggests interest or demand from an audience that they want to purchase a product or service. Fit data helps marketers score and segment prospects into personas suitable to be in your customer base. Accuracy: Generally speaking, the closer a vendor is to the data source — the more accurate the data will be.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Customer Experience Matrix

JULY 12, 2011

As I mentioned yesterday, our new B2B Marketing Automation Vendor Selection Tool (VEST) asks vendors to estimate the number of clients in each of four size categories. The segments are defined based on revenue. This provides an interesting overview of the industry. So I’d estimate total industry revenue at $300 million for 2011.

Marketing Automation Services 120

Marketing Automation Services Segmentation Marketing Automation Automation 120

ANNUITAS

MAY 24, 2016

*This post first ran in Demand Gen Report , April 19, 2016. We’re all running at the shiny object but not really thinking through what it means to really build and leverage predictive analytics as a component of outcome-based demand generation. Everybody’s doing it, right? Are you doing it? Probably not. Why is this?

Demand Generation 100

Demand Generation Demand Analytics Lead Ranking 100

Customer Experience Matrix

DECEMBER 28, 2010

Summary: Yesterday's post described the objectives of my product fit scores for B2B marketing automation vendors and how I set up the original weighting for individual elements. I decided I could base this on the features each set of vendors provided. A higher average means that more vendors provide the feature.

Marketing Automation Services 120

Marketing Automation Services Vendors Marketing Automation Automation 120

Everything Technology Marketing

OCTOBER 10, 2010

In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation. Let's take a closer look at actual implementation of market segmentation. Focusing on WHO a buyer is makes for more easily observable and actionable data that can be used to define segments and their boundaries.

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

InsightSquared

OCTOBER 4, 2019

I recommend measuring in-demand units per SiriusDecisions’ latest Demand Waterfall methodology. But true demand units within an account can be five to seven people who change jobs or titles every 18 months. Segment by product line. Your SMB and enterprise teams probably have different demand units. Technologies?

Buy 174

Buy Paid Search Agency Account Based Marketing ABM 174

B2BMarketing.net

APRIL 16, 2024

And that B2B customers are significantly more emotionally bonded to their vendors and service providers than consumers , according to studies by Google and CEB. Realizing the full benefits of synthetic data in market research demands specific, advanced analytical skills that lie in the realm of data science. billion in 2023 to $2.1

Brand Identity 45

Brand Identity Branding B2B Ethics 45

SalesIntel

OCTOBER 25, 2023

When choosing software vendors, it’s easy to default to picking the biggest player. Let’s go over why picking a data vendor is tricky and why SalesIntel could be the best fit for you. Why More Data Doesn’t Guarantee Your Necessary Data When comparing data vendors, you’ll want the one with the most data, right?

Zoominfo 52

Zoominfo Ideal Customer Profiles Paid Search Agency Companies 52

Navigate the Channel

JANUARY 18, 2018

The new buzzword for improving interest in your products and services is demand generation , which is fast becoming a vital metric for many companies. Not only does good demand generation help the supply chain, it also leads to happier customers and more alignment between sales and marketing. Automate and Centralize.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Qualified Leads Top of Funnel 62

Zoominfo

MAY 23, 2023

This information can be analyzed to identify account intent, or how likely prospects at a particular company are to engage with a particular vendor. Incorporating intent data as a part of a lead scoring model can help accurately segment your leads into high, medium, and low priority groups.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

B2BMarketing.net

APRIL 16, 2024

And that B2B customers are significantly more emotionally bonded to their vendors and service providers than consumers , according to studies by Google and CEB. Realizing the full benefits of synthetic data in market research demands specific, advanced analytical skills that lie in the realm of data science. billion in 2023 to $2.1

Ethics 52

Ethics Brand Identity Branding B2B 52

Customer Experience Matrix

SEPTEMBER 1, 2009

Summary: Net-Results is simpler to use than comparable demand generation systems because it applies the same features to many tasks. But on reflection I realized that Net-Results offers a full set of demand generation functions. The key to Net-Results’ approach is to build everything around segments.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

The Effective Marketer

MARCH 22, 2012

A must-watch presentation, though, is the keynote address “ The State of Demand Creation “, by Tony Jaros , SVP Research for SiriusDecisions. The State of Demand Generation 2012. Why is demand generation so important? Create sufficient content (how can we possibly keep up with demand for content?).

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

ANNUITAS

MAY 13, 2021

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Can it handle the processing demands of complex trigger actions and large numbers of data record updates – in real time? ADOPTING ENTERPRISE DEMAND PROCESS. billion in 2019.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Marketing Insider Group

AUGUST 10, 2020

Modern marketing demands that we thoroughly understand our audience and use targeting and segmentation for optimal demand generation. We have seen a steady rise of ABM, an approach where we align demand generation efforts against a predetermined and strategic set of accounts.

Account Based Marketing 328

Account Based Marketing ABM Work Management Marketing Management 328

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Consequently, B2B marketing and sales strategies must be carefully divided into measurable, manageable, and quantifiable segments that span several months.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

ANNUITAS

DECEMBER 11, 2023

GTM leaders are experimenting by chasing ‘low hanging fruit’ in their deployments, which is the approach largely being taken by technology vendors, as well. The result is automated content development, automated emails, automated chat prompts, automated lead identification, automated segmentation … you get the point.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

JUNE 15, 2022

Measuring the effectiveness of personalization remains difficult, and despite breathless vendor case studies, many if not most pilot projects here fail to achieve meaningful ROI. Segmenting customers in cohorts can make messages more germane. Some existing vendors will fold or consolidate. Highly-fragmented markets.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Trends 120

Martech

NOVEMBER 14, 2022

Segmentation will help increase revenue from inflation-weary customers. But instead of pulling on those levers indiscriminately, marketers should rethink and revise their list segmentation to keep revenue flowing reliably. Segmentation comes into play with the customer data platforms (CDPs) and advanced analytical tools.

Enterprise Management 106

Enterprise Management Work Management Paid Search Agency Marketing Management 106

Martech

AUGUST 10, 2021

As a journalist covering marketing and technology, I often have cause to look up a vendor or product I’ve not heard of before. One of our contributors filed a story this week containing one brief reference to a vendor with an unusual name. GTM is not demand generation. My Chrome browser activity triggered Instagram ads.

Work Management 110

Work Management Marketing Management Marketing Analytics Tools Digital Marketing Funnels 110

ANNUITAS

JANUARY 19, 2022

Buyers spend nearly half their time researching independently ; another 22% is spent talking to other decision makers, and only 17% of their ‘buying’ time is spent meeting with potential vendors. Conversation tracks translate customer targeting and segmentation into a viable, repeatable conversation thread by customer journey stage.

Sales Management 130

Sales Management Lead Ranking Work Management Marketing Management 130

Zoominfo

SEPTEMBER 22, 2022

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. Marketing Intelligence & Automation This will help your demand generation team interpret data and put it to good use. Ask the potential new vendor about their onboarding and training processes.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

ANNUITAS

JUNE 18, 2012

As with any space that is in its early stages, the marketing automation space has had its fair share of new businesses and vendors emerge. According to some who track this space, there are over 110 technology vendors alone. For such a young and small market segment, it’s already quite crowded with many options.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100