The Ultimate Guide to Creating and Using a Sales Playbook
Hubspot
JANUARY 3, 2018
In addition, note where they come into play in the buying process; for example, the CTO probably won’t get involved until her team has narrowed the list down to two vendors, while the tech team lead may be communicating with the rep from day one. In this section, upload or link to recordings or screencasts of high-quality meetings.
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