Inbox Insight

JANUARY 14, 2022

Inbox Insight, a technology focused leader in B2B Content Amplification and Demand Generation announces a MBO supported by Mobeus Equity Partners. The recent transaction was funded by Mobeus alongside vendor and management, with no third party debt funding. Date of Publish: 14 /01/2022.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Advertising Agencies Work Management 52

B2B Marketing Directions

NOVEMBER 19, 2022

But a "pinch" of additional human effort applied at the right time and place can boost demand generation results just like a tablespoon of bourbon elevates the taste of a Thanksgiving pecan pie. My profile also contains links to the 188 articles I've published at LinkedIn. Image courtesy of Thomas Brueckner via Flickr (CC).

Demand 52

Demand Marketing Automation Services Work Management Marketing Management 52

ANNUITAS

FEBRUARY 9, 2016

One of the best things about working as a Demand Generation consultant is that I get to constantly learn new things. I wanted to please my client and more than that, meet my already-published timeline. This is no slight to the technology vendors. So what should I have done? Keep innovating.

Demand Generation 100

Demand Generation Demand Generation Work Management 100

Biznology

FEBRUARY 23, 2018

For years, B2B marketers have focused on demand generation, or top-of-the-funnel activities. Others include it as part of the demand gen. Vendors like Gainsight , Totango , Strikedeck , and Influitive publish a lot of useful information about tactics and measurement in this area. I asked Steve to explain his thinking.

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Martech

JANUARY 25, 2024

Her route took her through the publishing industry, then grad school, before diving into the intersection of marketing and technology by learning database marketing. I got an opportunity to move to New York and open a marketing office for that publishing company. This interview has been edited for clarity and length.

Work Management 86

Work Management Marketing Management Database Marketing Lead Gen 86

ANNUITAS

SEPTEMBER 21, 2018

For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? And what does this mean for our ANNUITAS Perpetual Demand Generation ® (PDG) investments? – This may raise the profile of Microsoft Dynamics as a CRM option in a demand marketing stack.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

Webbiquity

APRIL 14, 2020

Those differences are one area explored in How COVID-19 is Impacting B2B Marketing , a research report just published by B2B Marketing Zone and Webbiquity LLC. Among the findings: 61% of marketers expect at least a modest reduction in their overall marketing budgets for this year, with smaller vendors expecting the biggest declines.

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Biznology

NOVEMBER 13, 2017

How can publishers take back leadership from the tech giants, Google and Facebook ? Exponential growth publishing switches the paradigm from “corporate-first” to “people-first.” Immediate on-demand expectations are transforming consumption, including shopping, media, entertainment, messaging, and information. Publishers win.

Custom Publishing 143

Custom Publishing Mobile Advertising Marketing AI Amazon 143

LeadSloth

JULY 10, 2009

In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. B2B Marketing Zone. Brenda Gelston’ Marketing Momentum blog.

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

Biznology

AUGUST 28, 2017

That’s what’s happening to publishing, and leading publishers will stay in upheaval until they adjust. But when publishers explore new roads they discover big new disruptions of their own. Imagine a world where exponential growth publishing helps every person rise by becoming as capable as the best person on Earth.

Marketing Automation Services 168

Marketing Automation Services Lead Ranking Custom Publishing Amazon 168

The Point

APRIL 22, 2020

However, as much as it has a reputation as a way to generate “guaranteed” leads, content syndication is not a cure-all, and indeed, more than most demand generation channels, is likely to generate sales leads that gravitate towards the early stages of the buying cycle. The follow-up will have more context and be more effective for it.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

Martech

FEBRUARY 2, 2023

. “Everyone’s talking about first-party data, and it is very valuable,” he explained, “but most publishers who don’t have sign-on, they have about 3 to 10% of their readership’s first-party data.” Matching profiles with a publisher’s behavioral data provides enrichment. Why we care.

Marketing Management 111

Marketing Management Privacy Advertising Agencies Ideal Customer Profiles 111

Vidyard

MARCH 5, 2021

Demand Metric Report, 2020. Demand Metric Report, 2020. And if there’s a very specialized requirement your company has, can the vendor build it for you? Think about what you require from a vendor and ask how they’ll support you once you’re live with the platform. P is for Publish. Video for Sales.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. There might still be some others: two of the vendors haven't spoken with me, which could mean they agree with my ratings but, more likely, means they just haven't been paying attention.

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

FEBRUARY 4, 2009

I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). Here are some alternatives that will come in at or below Marketo’s published starting price of $2,400 per month (or $1,500 for their “Lite” version). (To Just kidding.or

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Biznology

NOVEMBER 27, 2017

Twenty-first century exponential growth publishing can change everything. Vendors will know what connected customers want. With this platform publishing and media can bring a new level of customer success and satisfaction to the world. Vendors will fit their production and logistics to every customer’s pattern of product use.

Marketing Management 132

Marketing Management Marketing Automation Services Forecasting Custom Publishing 132

Martech

MAY 8, 2023

Well-known vendors have been baking AI into their solutions for almost a decade. AI writing tools aim to create customized texts on demand. In 1950, Turing published a landmark paper, “Computing machinery and intelligence.” He published it, not in a scientific journal, but in the philosophy journal “Mind.”

Marketing AI 106

Marketing AI Enterprise Management Work Management Marketing Management 106

Biznology

DECEMBER 14, 2016

According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. You see there was no content to drive demand. Click here to watch the webinar–no opt-in required. Like this post?

Social Media 80

Social Media B2B Thought Leadership Resources Demand 80

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Marketing Insider Group

FEBRUARY 22, 2023

In order to do that, we must place customer insights ahead of internal demands. It is critical in B2B Content Marketing to keep the publishing engine going. Their needs, motives, and demands must influence what you write. Quick Takeaways: The biggest content marketing trend is moving a buyer-centric content marketing strategy.

Top of Funnel 268

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 268

LeadSloth

APRIL 29, 2009

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

Customer Experience Matrix

APRIL 1, 2020

Customer Data Platform vendor Amperity reported a less rosy result in its COVID-19 Retail Monitor , which draws data from Amperity’s retail clients. They report that total retail demand fell by 86% by the end of March and even online revenue is down 73%. Food and health products fell after an initial stock-up surge in mid-March.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

KoMarketing Associates

JULY 9, 2019

Recently, TrustRadius published “The 2019 B2B Buying Disconnect” report to shed light on the disconnect between B2B marketers and vendor expectations. Research indicated that the most mainstream trends are currently video marketing (68 percent), ABM strategy (64 percent) and on-demand content strategy (55 percent).

Marketing Report 121

Marketing Report B2B Marketing B2B Purchase Intent 121

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Martech

MARCH 7, 2024

Agencies too are likely to wait until their clients demand action. If all of the inventory became worth much less than it is now, many independent publishers will suffer. With inventory from independent publishers becoming less valuable, where could budget be redirected? The answer is, perhaps, obvious: the walled gardens.

Privacy 117

Privacy Advertising Agencies Work Management Marketing Management 117

Biznology

FEBRUARY 24, 2022

I am a demand gen marketer. Let’s recall the ad sales pitch made by the trade publisher McGraw-Hill that brand awareness opens doors. Business buyers seek a long-term relationship with their vendors. OK, I’ll admit it. My entire B2B career has been about leads—lead quality and quantity. Measurable marketing communications.

B2B Marketing 104

B2B Marketing Lead Scoring Lead Ranking Branding 104

Optinmonster

NOVEMBER 17, 2023

The platform has all the right tools in place to help you: List new products Add images to a gallery Optimize your product pages for search Add vendors Track inventory Shopify’s ease of use in building a new eCommerce site is what has enabled more than 1 million businesses to use Shopify as their choice of eCommerce platform across 175 countries.

Paid Content 52

Paid Content Work Management Marketing Management eCommerce 52

Customer Experience Matrix

DECEMBER 3, 2008

My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. So I was quite curious to see what they had to offer. Back to Pardot.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Customer Experience Matrix

APRIL 5, 2009

This leads to more variety as vendors experiment with different approaches to a now-defined problem. Demand generation systems are in that second stage. This means new products reflect the lessons each vendor has drawn from the industry’s history to date. These are not yet standard features on most demand generation products.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Anyword

APRIL 15, 2020

So much so, that it had me under the impression that publishers who rely on these programs as the primary revenue stream , were in deep trouble. But when you dive deeper into the coverage, it seems the actual cuts don’t directly affect most publishers. The big picture here isn’t bad for publishers. The Bigger Affiliate Picture.

Amazon 89

Amazon Cost per Acquisition CPA CPC 89

LeanData

MARCH 14, 2023

But, the shrinking inbound motion is also a proof point that B2B buyers behave markedly different than just a few years ago, and their new B2B buying journeys are forcing vendors to change almost everything they thought they knew about successful GTM strategies. There’s a New B2B Buyer Over 50 percent of the U.S.

Lead Ranking 52

Lead Ranking Marketing Management Peer-to-peer Marketing Analytics Tools 52

Content4Demand

MARCH 25, 2021

ABM remains high on the priority list of B2B marketers, according to the 2021 Demand Generation Benchmark Survey Report. Here are the top 2021 B2B marketing priorities according to the survey from Demand Gen Report : Chart courtesy of Demand Gen Report. Why does ABM rate so high on the priority list?

Account Based Marketing 84

Account Based Marketing ABM Multi-Channel Content 84

Champion Communications

OCTOBER 4, 2023

Aptum Top tech trends in publishing and media “Cloud Computing is now ubiquitous in just about every industry. Richard Hotckin, VP and GM at Aptum spoke with Press Gazette about the top tech trends in publishing and media as cloud computing becomes more important than ever.

Acquisitions 62

Acquisitions Work Management Marketing Management Verticals 62

Martech

SEPTEMBER 16, 2022

Owned : Content is produced by a business and published on its own channels (e.g., Earned : Content is published by someone other than the company (e.g., As the demand for high-quality, personalized content continues, content marketing and the tech needed to facilitate it will become increasingly essential for companies of all sizes.

Digital Asset Management 134

Digital Asset Management Paid Content Work Management Marketing Management 134

Liveintent

APRIL 8, 2021

It’s no wonder then why brand safety is top of mind for brands and publishers alike. The last thing anyone wants (not the reader, the brand, nor the ad tech vendor) is a rogue advertisement that contradicts or undermines the email newsletter’s brand identity. Why use a block list instead? Client Use Case.

Newsletter 117

Newsletter Marketing Management Viral Marketing Advertisements 117

Seismic

JANUARY 26, 2021

As with any mission-critical program, selecting the right vendor and software goes a long way. In this post, I’ll recount some of the lessons I learned from onboarding a social engagement platform and, ultimately, selecting a new vendor to replace our legacy solution. Pros and cons of early adoption. Moving beyond a legacy platform.

Work Management 98

Work Management Marketing Management Marketing AI Ad Building 98

LeadsRX

FEBRUARY 24, 2022

A media industry veteran, having been on the publisher side or the vendor side but always with a keen eye to research and analytics insights, Brent says it’s important to show how clients, advertisers and agencies are doing great things for their brands and clients, and trying to help show how investment in marketing dollars is paying off. .

Broadcasting 78

Broadcasting Advertising Agencies Media Paid Search Agency 78