Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. states roll out new privacy legislation. The news of large retailers getting sued or fined for privacy breaches is having an impact on consumers.

Work Management 91

Work Management Marketing Management Privacy Marketing Analytics Tools 91

Martech

AUGUST 27, 2021

According to the Real Story Group’s Sarah Brown, the increasing pace of privacy legislation, privacy-protecting tools and advocacy, and the market-shaking actions by Apple and Google to limit cross-device and cross-site tracking have left all parties scrambling for secure footing. Read more here. Quote of the day.

Privacy 110

Privacy Work Management Marketing Management Privacy Protection 110

NetLine

AUGUST 16, 2019

Fear mongering through an (ironic) influx of emails and messaging left many questioning their practices and those of their vendors. And with good cause; with thousands of martech options at our fingertips, it’s naïve in today’s market to overlook adoption of user privacy controls. But first, let’s get you up to speed on Privacy Shield.

Privacy 45

Privacy Privacy Protection Lead Ranking Brand Identity 45

Choozle

JUNE 2, 2021

When a website visitor comes to your site and others, the third-party cookie tracks this information and sends it to the third-party who created the cookie — which might be you as a marketer through your demand-side platform or data management platform. Learn more about Universal IDs here. Learn more about Project Rearc here.

Marketing Management 92

Marketing Management Advertising Agencies Privacy Privacy Protection 92

Martech

OCTOBER 18, 2021

He was responding to my growing sense that how vendors or customers refer to solutions is getting more and more blurred. Privacy laws in Europe and in some U.S. California is also creating the California Privacy Protection Agency (CPPA), which will be in force in 2023 and actively audit and fine non-compliant businesses.

Marketing Automation Services 90

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 90

Convert

APRIL 26, 2022

Austria recently prohibited the use of Google Analytics because their data is stored in the United States, where privacy protection is more limited. You should be able to find out where the data is held in the organization’s privacy policy. So, which A/B Testing Platforms are Privacy-Friendly?

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

SmartBug Media

JANUARY 17, 2020

According to a 2018 Demand Base study, only thirty-two percent of organizations surveyed report being fully compliant, and many are in the process of still obtaining compliance. Privacy by Design. GDPR has been in effect since May 2018, yet many marketers are still adapting their marketing ops and data management to be compliant.

Privacy 80

Privacy Work Management Paid Search Agency Marketing Management 80