Customer Experience Matrix

JUNE 2, 2009

Summary: marketing vendors offer several types of social media applications. CRM vendor RightNow offers something similar under the label of Cloud Links. - InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system. Social media is this month’s Trend of the Year.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

JULY 28, 2010

Summary: Manticore Technology released some modest enhancements to its demand generation platform today. Manticore launched its B2B marketing automation system in 2003, making it one of the older vendors in the industry. Manticore wants clients to understand that demand generation is a business process. First some background.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Aberdeen

APRIL 1, 2019

Mass email blasts have gone from engaging to spammy, leaving marketers to rethink how email fits into broader demand gen strategies. With quality intent data at your disposal, there are 3 key ways you can improve your demand gen strategies. Your demand generation efforts shouldn’t be static. Those days are long gone.

Intent Data 73

Intent Data Demand Generation Intent Demand 73

ANNUITAS

JULY 19, 2016

I’m guessing it has something to do with the fact that 76% of B2B enterprise marketers have a content strategy but only 50% say their content aligns to buyer pain points and challenges via ANNUITAS B2B Enterprise Demand Generation Study. There are some personas who use vendor web sites as their go-to source of information.

Demand Generation 100

Demand Generation Demand Top of Funnel Generation 100

Content4Demand

SEPTEMBER 18, 2018

Enabling partners to play a bigger role in marketing their own brands, as well as those of the vendors they represent, was a common theme in the presentations made during ChannelWeek , a week-long webinar series hosted by Channel Marketer Report and its sister publication, Demand Gen Report (DGR). .

Advertising Agencies 40

Advertising Agencies Marketing Automation Services Lead Ranking Vendors 40

ANNUITAS

FEBRUARY 9, 2016

One of the best things about working as a Demand Generation consultant is that I get to constantly learn new things. This is no slight to the technology vendors. Just when I thought our presentations couldn’t get any better, I was asked how they resonate with our audience. So what should I have done? You can always do better-.

Demand Generation 100

Demand Generation Demand Generation Work Management 100

Engagio

OCTOBER 16, 2017

We walked through the essential elements of a good internal selling presentation; then we gave you a presentation you can use to help convince your team of the power of ABM. In part 3, you’ll learn how to evaluate the myriad of ABM vendors in the B2B space so you end up with the best solution that meets your needs.

Work Management 54

Work Management Marketing Management Marketing Automation Services Account Based Marketing 54

Customer Experience Matrix

DECEMBER 28, 2010

Summary: Yesterday's post described the objectives of my product fit scores for B2B marketing automation vendors and how I set up the original weighting for individual elements. I decided I could base this on the features each set of vendors provided. A higher average means that more vendors provide the feature.

Marketing Automation Services 120

Marketing Automation Services Vendors Marketing Automation Automation 120

KoMarketing Associates

JULY 6, 2020

NetLine recently released its “2020 State of B2B Content Consumption and Demand Report for Marketers,” and the data showed that the eBook was the top type of content requested from B2B content marketers. B2B content marketers are constantly producing new assets to resonate with their target audience.

Marketing Report 156

Marketing Report B2B Marketing Content Marketing B2B 156

The Effective Marketer

MARCH 22, 2012

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. A must-watch presentation, though, is the keynote address “ The State of Demand Creation “, by Tony Jaros , SVP Research for SiriusDecisions. The State of Demand Generation 2012.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

Smashmouth Marketing

DECEMBER 1, 2010

One topic that came up at each conference was the quality of the content presented by the various speakers. The key as a presenter is to avoid the commercials and present brilliant content. Vendors can deliver their message themselves, or they can put customers or industry experts on stage to do it for them.

Vendors 100

Vendors Lead Scoring Lead Ranking Event Marketing 100

Customer Experience Matrix

MARCH 26, 2009

you know that I see a lot of demand generation systems. Naturally, the vendors showing them to me have all thought very carefully about their designs and made the best choices they could, typically based on feedback from their customers. There are two basic approaches to this: use a flow chart, or present a list of steps.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

AUGUST 2, 2012

The table below presents clients, employees, and clients-per-employee ratios. Since we do have revenue figures for the top four vendors, we can also look at their revenue per employee. Eloqua is the only company in this group with published financial statements, so any profitability analysis has to be speculative.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

Customer Experience Matrix

SEPTEMBER 18, 2011

Adam Needles’ new book Balancing the Demand Equation (available here from Amazon ) closes the gap. Needles is a well-known industry leader who is Chief Strategy Officer at demand generation agency Leftbrain DGA. His book starts with a review of changes in the B2B buying process and the new demands these place on B2B marketers.

Demand Generation Agencies 120

Demand Generation Agencies Demand Peer-to-peer Work Management 120

Rollworks

MARCH 27, 2019

Before you commit to a long-term ABM strategy, ask your ABM vendor these questions. Not all account-based marketing vendors are created equal and since most B2B deals can take months (if not years) to close, it’s important to figure out exactly what you’re getting with that expensive ABM contract. ' Click To Tweet.

Account Based Marketing 40

Account Based Marketing Vendors ABM Marketing Budget 40

Rollworks

MARCH 27, 2019

Before you commit to a long-term ABM strategy, ask your ABM vendor these questions. Not all account-based marketing vendors are created equal and since most B2B deals can take months (if not years) to close, it’s important to figure out exactly what you’re getting with that expensive ABM contract. ' Click To Tweet.

Account Based Marketing 40

Account Based Marketing Vendors ABM Marketing Budget 40

Martech

OCTOBER 8, 2021

“One of the things we’ve got to remember about customers is that they always like to attribute personalities to the characters they interact with,” said Terry Flynn, president of multichannel marketing company Market Chord, in his recent MarTech presentation. “We Is it demanding and direct, or deferential and vague?

Marketing Automation Services 140

Marketing Automation Services Ad Building Brand Identity Branding 140

Biznology

SEPTEMBER 8, 2020

But it seemed to be mainly about collateral and sales presentations in those days. Dan Cilley , founding member of the Sales Enablement Society , and co-founder of Vendor Neutral, also contributed. It seems to be heavily about collateral and presentations. That’s how we define it in our Vendor Neutral Sales Technology Landscape.

Work Management 151

Work Management Marketing Management B2B Sales Vendors 151

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Before you start presenting features, go back and ask questions to understand what issues or pain points caused them to reach out.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Customer Experience Matrix

AUGUST 20, 2012

Indeed, with 208 data points on 22 vendors, there’s so much data that it’s a challenge to make sense of it. Since we only added one new vendor for this edition and kept all the old ones, the vendor base itself is largely stable. Items with the greatest change in average score are the ones that vendors are adapting most rapidly.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Marketing Report 120

KoMarketing Associates

JANUARY 2, 2018

In situations like this, ask for the opportunity to sit in on meetings when team members utilizing this skill are presenting, or the skill itself is in focus. At KoMarketing, we try to alert team members when someone is presenting a recommendation or tactic not frequently used or that Directors know could be applicable across capability sets.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Customer Experience Matrix

MAY 24, 2009

Summary: let's not forget that most companies are still not even doing simple demand generation. But then it was back to the bubble (so much more interesting than reality) with vendor meetings. Discussing this idea let me to refine the presentation, which I now describe in terms of marketers catching up with changes in their role.

Demand Generation 120

Demand Generation Enterprise Management Marketing Management Demand 120

Customer Experience Matrix

MARCH 4, 2018

The Customer Data Platform Institute will be launching its European branch later this month with a series of presentations in London, Amsterdam and Hamburg. market) is why so many European vendors have relocated to the U.S. That’s good news for CDP vendors, since GDPR has emerged as one of the primary use cases.

Work Management 212

Work Management Marketing Management Allocation Paid Search Agency 212

Customer Experience Matrix

AUGUST 28, 2008

Now that I have that long post about analytical databases out of the way, I can get back to thinking about demand generation systems. This means I have to nail down how I’ll present the results. Performance tracking: assess the value of different marketing programs, including those managed outside the demand generation system.

Demand Generation 120

Demand Generation Demand Marketing Management Generation 120

Zoominfo

OCTOBER 28, 2021

You can run into dozens of decision-makers and influencers on a buying committee, grapple with increased demo demands, and face requests from various departments. There are also compliance and corporate issues that often don’t affect smaller firms, such as diversity policies for vendors and procurement requirements. “At

Enterprise Management 130

Enterprise Management Work Management Zoominfo Sales Cycle 130

LeanData

MARCH 14, 2023

But, the shrinking inbound motion is also a proof point that B2B buyers behave markedly different than just a few years ago, and their new B2B buying journeys are forcing vendors to change almost everything they thought they knew about successful GTM strategies. There’s a New B2B Buyer Over 50 percent of the U.S.

Lead Ranking 52

Lead Ranking Marketing Management Peer-to-peer Marketing Analytics Tools 52

Customer Experience Matrix

MARCH 27, 2009

I'll be talking about whether and when to use on-demand business intelligence. Webinar is sponsored by Birst , an on-demand BI vendor. (I Birst co-founder Paul Staelin will also present, and of course we'll take questions. Tags: birst on-demand cloud computing raab webinar business intelligence.

Webinar Metrics 120

Webinar Metrics Demand Business Vendors 120

Leadspace

APRIL 27, 2017

Search for a vendor that can supplement your 1st party data with a blend of multiple 3rd party data sources and plenty of relevant signals, especially social ones which tend to be the most accurate and up-to date. The vendor of choice should be able to support real-time scoring to align with your marketing and sales SLAs. Integration.

Lead Ranking 48

Lead Ranking Lead Scoring Vendors Marketing AI 48

Martech

MARCH 31, 2023

Vendor offerings Many tech vendors offer product training and certifications – especially big players like Salesforce and Adobe. Some form around specific products, which vendors sometimes explicitly support, while others form around specialties. Present at an event or conference. Such groups come in different types.

Work Management 102

Work Management Marketing Management Training Vendors 102

DealSignal

APRIL 10, 2024

Comparing vendors on a third-party review website. This is something not typically provided by vendors—you would get this from your internal tech stack. This can be vendor comparison guides, case studies, and more. For example, Bombora and Demand Gen Report would be typical vendors of third-party intent data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

ANNUITAS

NOVEMBER 15, 2021

In fact, only 30% of B2B buyers prefer in-person interactions when evaluating new vendors (that number drops to 16% for renewals). Inside sales can easily scale your outreach volume (either through automation or tightened lead qualification standards) relative to the number of qualified leads generated by demand marketing. ?

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

chiefmartech

APRIL 24, 2016

Out of the 88 participants in this survey conducted by Digital Ascendant — which I’m assuming is drawn from their network of CMOs and senior digital marketing leaders at major brands — 0% said it was critically important and only 9% said it was very important to obtain all their marketing technology from a single vendor.

Digital Asset Management 40

Digital Asset Management Marketing Management Marketing Automation Services Vendors 40

Martech

MARCH 1, 2024

The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed. This presents a compelling case for a new view of the importance of investing in the service function. Customer defection presents an opportunity. You lose a customer.

Tactics 125

Tactics Work Management B2B Marketing Marketing Management 125

6sense

MAY 9, 2017

If you’re heading to SiriusDecisions Summit next week, one of the can’t-miss analyst keynotes will be Kerry Cunningham and Terry Flaherty ’s unveiling of the Next-Generation Demand Waterfall. Every marketer is already familiar with the classic Demand Waterfall and has likely implemented the SiriusDecisions framework in varying ways.

Lead Ranking 48

Lead Ranking Demand Top of Funnel In-market Buyers 48

Only B2B

APRIL 22, 2022

Don’t get it misconstrued, though: “By asking closed-ended questions, you can unearth demands that the prospect may not yet view as an issue, but when you ask so explicitly, they sometimes rethink,” writes sales guru Mike Schultz. “Are you happy with your present vendor?” ” asks the question.

Marketing & Strategy 115

Marketing & Strategy Vendors Marketing Prospects B2B Sales 115

Hubspot

MARCH 4, 2024

Recently, HubSpot presented the inaugural Modern Sales Leader 25 award — a distinction recognizing 25 sales and revenue pioneers, working at the forefront of their fields. We‘ve compiled their answers in this post — so without further ado, we present five pieces of advice all sales leaders need for 2024. Let’s dive in.

B2B Thought Leadership 72

B2B Thought Leadership Thought Leadership Work Management Lead Ranking 72