The Point

JUNE 24, 2022

The TrustRadius report focuses primarily on how technology vendors should adapt their selling process to these new buying habits, but it’s also worth considering some of the key findings and their implication for the demand marketer. Key Finding 1: Buyers have all but replaced vendor-provided content.

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

Zoominfo

APRIL 25, 2021

That piece of AI technology is revolutionizing the buyer journey today, and it may make you wonder: Is it time to add chatbots (or live chat) to your demand engine? Chatbots are the perfect tool to amp up your website while seamlessly fitting into your demand generation engine. Are You Exhausting Email and Social to Distribute Content?

Demand Generation 100

Demand Generation Sales Management Demand Top of Funnel 100

ANNUITAS

MAY 5, 2020

It’s a big shift in the marketplace and has been made possible, in part, by the emergence of demand marketing technology and technologist. . Demand marketing technology isn’t new, nor is its impact on how companies can achieve growth. What are the key performance indicators that your demand marketing team uses?

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

ANNUITAS

OCTOBER 8, 2015

This is the second year that ANNUITAS has conducted its Enterprise B2B Demand Generation Survey with the goal of gaining better insights into the approach that enterprise organizations take to demand generation. I recently spoke with one marketing executive who told me they run multiple demand generation campaigns for 90 days.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

Webbiquity

MAY 3, 2022

Demand for podcasts has also increased. 84% of attendees and 67% of vendors want event organizers to help facilitate ecommerce transactions. In the pre-pandemic world, the top priority for planners was number of attendees; for B2B vendors, number of leads generated; and for attendees, the networking.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Marketing Insider Group

DECEMBER 20, 2022

For example, if you’re planning an in-person event to target your audience 1:1, come prepared with compelling visual aids that draw them in. Step 2: Create your marketing plan. Call those vendors that have delivered targeted prospects that have converted in the past and negotiate on a pay-for-performance basis.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

PureB2B

JULY 14, 2020

As a marketing leader, you’re expected to come up with a fail-proof plan for allocating your budget for the remainder of this year, and the pressure to drive ROI is continuing to grow. The number of vendors in almost every technology category is expanding exponentially, but search traffic isn’t growing at the same clip.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

As a marketing leader, you’re expected to come up with a fail-proof plan for allocating your budget for the remainder of this year, and the pressure to drive ROI is continuing to grow. The number of vendors in almost every technology category is expanding exponentially, but search traffic isn’t growing at the same clip.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

As a marketing leader, you’re expected to come up with a fail-proof plan for allocating your budget for the remainder of this year, and the pressure to drive ROI is continuing to grow. The number of vendors in almost every technology category is expanding exponentially, but search traffic isn’t growing at the same clip.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

Webbiquity

AUGUST 18, 2020

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor. Total reviews: 156.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. But roughly the same share plan to reallocate those funds to other marketing tactics. Online Event Plans. overall budgets will be cut).

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

SnapApp

JANUARY 15, 2019

In the same way, if you tried to build a B2B demand generation strategy based on faulty assumptions–or outright myths–you’d probably fail, too. Demand generation marketers, in particular, have a patchwork of myths to work through. The more pitfalls you can avoid as you plan a B2B demand strategy, the better.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

ANNUITAS

MAY 24, 2016

*This post first ran in Demand Gen Report , April 19, 2016. Everywhere we turn, study after study claims marketing and sales leaders have “already implemented or are planning to implement predictive analytics in the coming 12 months.” Everybody’s doing it, right? Are you doing it? Probably not. Why is this?

Demand Generation 100

Demand Generation Demand Analytics Lead Ranking 100

Webbiquity

MAY 12, 2020

They want sensitivity to current conditions, but also straight talk from vendors about how they can help. Still, that leaves 59% of buyers saying either that they will spend more, they won’t spend less, or their purchasing plans won’t be impacted by the pandemic. Here are three more key takeaways from the study.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

Marketing Insider Group

AUGUST 10, 2020

Modern marketing demands that we thoroughly understand our audience and use targeting and segmentation for optimal demand generation. We have seen a steady rise of ABM, an approach where we align demand generation efforts against a predetermined and strategic set of accounts.

Account Based Marketing 328

Account Based Marketing ABM Work Management Marketing Management 328

Salesforce Marketing Cloud

NOVEMBER 29, 2023

In channel sales, companies (here we’ll call them vendors) sell through intermediaries. Partners for delivery and implementation: Are you expecting accelerated growth or an uptick in demand? You might position your program as simple, lucrative, collaborative, or in high demand from their own customers.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Metadata

JANUARY 27, 2022

Hiring the right person to lead your demand generation effort is tough. Very few can back up their experiences with an in-depth understanding of successful, modern demand gen. Many of the questions I ask are to understand a candidate’s perspective on demand gen. My top interview questions for demand generation managers.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Work Management 52

Navigate the Channel

FEBRUARY 1, 2024

Using segmentation as a model requires assessing operational, commercial, and financial parameters, such as lead time, margin, demand variability, profitability, capacity, and service levels. Once in place, this plan will change your procurement, production schedule, and customer service directives. What is the best solution?

Work Management 65

Work Management Marketing Management Allocation Lead Ranking 65

The Point

FEBRUARY 28, 2023

Whatever the reason, unused funds are a lost opportunity for both the partner and the sponsoring vendor. Others rely solely on the partner submitting a proposal for how they plan to spend the funds and what results they project. What’s your unique selling proposition (USP) in the context of your partnership with this particular vendor?

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

ANNUITAS

FEBRUARY 13, 2014

This kind of thinking, the kind that stops to discuss, “are we a sales or marketing led organization” is one of the key reasons why most organizations struggle with demand generation success today. Almost half (46%) of buyers still prefer creating a short list of vendors before making the decision to communicate with a sales rep.

Demand Generation 100

Demand Generation Demand Generation Planning 100

ANNUITAS

JUNE 24, 2014

Great until you come back to the office and have 200 emails and voice mails from people (vendors) you have not met. The idea behind integrating events into an overall Demand Generation Strategy is something that most marketers believe in. How to integrate events into a Demand Generation Strategy?

Demand Generation 100

Demand Generation Demand Ideal Customer Profiles Buyer Personas 100

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. The vendors respond. Consolidation of ABM and demand gen. More M&A. Deeper investments in AI. Help for the sales team.

Account Based Marketing 114

Account Based Marketing Enterprise Management Work Management Marketing Management 114

Tiecas

APRIL 5, 2024

Weathering crises: A plan provides a framework for proactive communication, protecting brand reputation. Seamless partnerships: Streamline onboarding and set expectations for industrial marketing agencies or external vendors with clear guidelines. Content calendar framework: A simple structure for content planning and consistency.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

PathFactory

MARCH 12, 2020

Early 2020 has seen no shortage of this with many industry events being cancelled, forcing marketers to quickly pivot and adapt their demand plans. Evan Doyle, award-winning Demand Generation Manager at PathFactory, packages up content for both webinar promotion and follow-up. If there’s any constant in marketing, it’s change.

Demand 52

Demand Tactics Work Management Marketing Management 52

B2BMarketing.net

APRIL 16, 2024

And that B2B customers are significantly more emotionally bonded to their vendors and service providers than consumers , according to studies by Google and CEB. Realizing the full benefits of synthetic data in market research demands specific, advanced analytical skills that lie in the realm of data science. billion in 2023 to $2.1

Brand Identity 45

Brand Identity Branding B2B Ethics 45

The Effective Marketer

MARCH 22, 2012

A must-watch presentation, though, is the keynote address “ The State of Demand Creation “, by Tony Jaros , SVP Research for SiriusDecisions. The State of Demand Generation 2012. Why is demand generation so important? Create sufficient content (how can we possibly keep up with demand for content?).

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

Content4Demand

JULY 7, 2021

According to the recently released 2021 B2B Buyers Survey Report from Demand Gen Report, here are a few of the top trends: Buying committees continue to become more prevalent, and committees are growing larger. Demand Gen Report’s latest survey confirms that the buying committee continues to expand. Image courtesy of Demand Gen Report.

Account Based Marketing 121

Account Based Marketing Peer-to-peer B2B Content 121

Zoominfo

APRIL 24, 2020

Risk Management with Vendors. Normally, vendor-related topics like Vendor Managed Inventory and Vendor Risk Management are not hot topics in the business world. It’s not the time to start asking: Who are my critical vendors? Less revenue means organizations have to balance the books.

Work Management 227

Work Management Marketing Management Intent Data Business 227

ANNUITAS

FEBRUARY 28, 2022

Unfortunately, 57% of those same buyers say vendors have failed to meet their expectations. Takes the best of ABM (personalized attention) and the best of Demand Marketing (ability to scale) and marries the two together. Brings a strategic lens to both customer engagement and demand. Implement a Conversation Track Architecture.

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Ad Building 147

PureB2B

JUNE 9, 2022

Demand generation marketing is often measured by the amount of revenue you can influence over a set period of time, or as most marketers call it, lead generation. Content syndication not only offers a scalable solution for lead generation, but also plays into the greater demand gen strategy of building brand awareness and thought leadership.

Vendors 62

Vendors Lead Ranking Lead Scoring Top of Funnel 62

B2BMarketing.net

APRIL 16, 2024

And that B2B customers are significantly more emotionally bonded to their vendors and service providers than consumers , according to studies by Google and CEB. Realizing the full benefits of synthetic data in market research demands specific, advanced analytical skills that lie in the realm of data science. billion in 2023 to $2.1

Ethics 52

Ethics Brand Identity Branding B2B 52

ANNUITAS

DECEMBER 11, 2023

GTM leaders are experimenting by chasing ‘low hanging fruit’ in their deployments, which is the approach largely being taken by technology vendors, as well. ANNUITAS Conversation Track Architecture and ANNUITAS Demand Process are critical foundations for strategic go-to-market and thus for ‘strategic AI in go-to-market’ in 2024.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Metadata

NOVEMBER 17, 2021

Yet IMHO, the pendulum has swung too far to an all account-based mentality at the expense of proven demand gen activities. This may sound cynical, but I blame software vendors for “ABM” being ill-defined. For the past 15-plus years, we’ve simply let ABM vendors define the ABM category. Is there an agreed-upon definition of ABM?

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

Optinmonster

NOVEMBER 17, 2023

The platform has all the right tools in place to help you: List new products Add images to a gallery Optimize your product pages for search Add vendors Track inventory Shopify’s ease of use in building a new eCommerce site is what has enabled more than 1 million businesses to use Shopify as their choice of eCommerce platform across 175 countries.

Paid Content 52

Paid Content Work Management Marketing Management eCommerce 52

Biznology

JUNE 9, 2021

In light of the COVID-19 pandemic and the subsequent e-commerce boom, the world needs supply chains that can adapt to rapidly shifting demands and market disruptions. The COVID-19 pandemic proved exactly how vital as shutdowns shifted the availability and demand for all kinds of materials, transportation, manufacturers, and more.

Marketing AI 104

Marketing AI Transparency Lead Ranking Fulfillment 104

Seismic

JANUARY 26, 2021

As with any mission-critical program, selecting the right vendor and software goes a long way. In this post, I’ll recount some of the lessons I learned from onboarding a social engagement platform and, ultimately, selecting a new vendor to replace our legacy solution. Pros and cons of early adoption. Moving beyond a legacy platform.

Work Management 98

Work Management Marketing Management Marketing AI Ad Building 98