Single Grain

SEPTEMBER 30, 2020

When SaaS started, vendors focused on providing solutions that covered various industries (also known as horizontal SaaS ). Cox Automotive , which offers a set of solutions for the automotive industry, acquired Dealertrack, an on-demand software provider for the automotive industry, for $4 billion.

Verticals 128

Verticals Enterprise Management Work Management Marketing Management 128

Heinz Marketing

JULY 16, 2018

This is because of “the Amazon effect” – customers are used to getting what they want on demand, with one click. I’ve heard it described as P2P, people to people. Here’s an example of how this plays out: It’s never been more important to make it easier for your customers to buy. It’s everybody.

Top of Funnel 40

Top of Funnel Conference B2B Sales Copywriting 40

LEADership

AUGUST 20, 2013

The buyer is looking for vendor comparison data, competitor pricing charts, product/service features Vs. benefit matrixes, and other holistic market intelligence. Your organization is B2B but your buyers still care about P2P (person-to-person)—don’t treat them like they are just a number in your prospect list. It’s not about YOU.

Lead Generation 40

Lead Generation Search Marketing Lead Scoring Lead Ranking 40