nuturing vendor Demand Related Topics 
Marketing Insider Group
AUGUST 12, 2010
All the other responders will need to be nutured until such time as they are ready to engage in a sales process. IT vendors generally think more leads is better because it lowers the Cost Per Lead they have to pay and gives the sales team more activity. That is the major shift IT vendors need to make. Some are slowly doing it.
Customer Experience Matrix
JUNE 17, 2009
Summary: Marqui started as a Web content management system and then added basic demand generation. Marqui is one of the oldest demand generation vendors, founded in 2000. It added demand generation features later in response to client requests. Whether demand generation is the right refuge is another question.
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