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Abandon Your Marketing Automation System!?

LeadSloth

My first reaction was: no way, you should not want to do without any type of marketing automation system (for simplicity sake, I use this term as synonymous to demand generation and lead management ). There are also some relatively affordable registration form vendors, like FormAssembly and OnDialog. What is your take on this?

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

lead automation management vendors. These vendors are quick to point out that you've already paid for the traffic to your site through PPC, SEO, interactive PR , banner advertising or other activities; their services simply help you learn more about the 97% of visitors who don't immediately convert into a lead. Was that you?

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The 7 B2B website essentials: What customers want

Martech

But clients thirst for at least a general sense of whether a vendor is likely to fit their budget. You can do a look-up by hand or use automated processes from providers like NetFactor. Notice the discrepancies Notice how our goals sometimes misalign with the needs of our audiences. Among the interesting discrepancies they discovered?

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B2B Lead Management Market Heats Up

Online Marketing Institute

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. My point: B2B marketers are looking elsewhere for help generating demand. This market has a lot of growth ahead of it!