InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. The key purpose of a MAP is to deliver personalized messaging and MAP vendors are excellent at this. Reporting is not a core competence.

Marketing Automation Services 159

Marketing Automation Services Enterprise Management Work Management Marketing Management 159

Madison Logic

FEBRUARY 7, 2024

Personalization is no longer a nice touch—it’s a buyer demand. Here’s how you can balance your personalization and privacy efforts: Place stronger guardrails around your data security and seek out partners and vendors that take data privacy seriously. Privacy should not limit your scale, personalization, or impact.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

PureB2B

JULY 2, 2019

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. I have yet to work with a client that has used this as their main demand generation weapon with any long-term success. Make it Fun. Make it fun.

Demand Generation 48

Demand Generation Demand Generation Top of Funnel 48

B2B Marketing Directions

DECEMBER 20, 2020

For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

The Effective Marketer

MARCH 22, 2012

A must-watch presentation, though, is the keynote address “ The State of Demand Creation “, by Tony Jaros , SVP Research for SiriusDecisions. The State of Demand Generation 2012. Why is demand generation so important? Create sufficient content (how can we possibly keep up with demand for content?).

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. And, 31% more likely to be hiring additional sales reps to meet demand. What is Lead Generation?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

The Customer

AUGUST 3, 2021

Quick-Take: In The digital experience platform and vendor hub is making a major change of course. Sitecore’s CMS is a “high end but tightly coupled offering,” he writes — and it’s starting to look out of place as marketing organizations are increasingly looking to compose stacks from elements created by a number of vendors.

Industry CMS 92

Industry CMS Privacy Ad Exchange Vendors 92

Martech Advisor

JANUARY 3, 2020

As sophisticated as a given multi-touch attribution solution might be, each makes assumptions that fail to equip marketers with the clarity they have needed. The opportunity for improved visibility is here, and many are beginning to demand it. Fortunately, things are changing. How can I measure lift beyond my owned properties?

Multi-Touch Attribution 70

Multi-Touch Attribution Paid Search Agency Advertising Agencies Funnel Advertising 70

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. And, 31% more likely to be hiring additional sales reps to meet demand. What Is Lead Generation?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Marketing Insider Group

NOVEMBER 18, 2020

Advanced and automated marketing tactics, personalization, interactive content and new user experience requirements all demand a greater portion of a business’s budget to achieve. Think multi-channel. It means that our B2B demand generation programs always have a sense of “what’s next” in terms of content. What about the buyer?

Resource Management 362

Resource Management Demand Generation Agencies CMS Development Work Management 362

Webbiquity

AUGUST 8, 2023

Two recent research reports from Demand Gen Report provide some vital answers and insights on trends. Demand Gen’s Marketing Measurement & Attribution Survey examines changes being made to increase the precision of marketing activities, noting the increased responsibility of marketing to drive revenue reported here previously.

Marketing Report 238

Marketing Report Multi-Touch Attribution Demand Paid Search Agency 238

Exo B2B

SEPTEMBER 5, 2023

In a world where buyers are more informed and demanding than ever before, B2B sales reps must evolve to offer a fluid, personalized buying experience based on trust. They often know more about the competition than the vendor they’re talking to. A multi-channel approach Social selling does not replace traditional methods.

B2B 52

B2B B2B Sales Multi-Channel Ad Exchange 52

Capstone Insights

NOVEMBER 26, 2019

Marketing automation is a straightforward way to increase a company’s efficiency and effectiveness in demand generation. This impacts the look/feel/design of assets, but also subscription management, landing pages, email senders, marketing reporting, and touch governance. The total number of people using marketing automation.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Marketing Automation Work Management 52

SWZD

APRIL 12, 2017

They expect personalized and consistent engagement, even from their business vendors. But B2B sellers have made slow progress mapping digital touch points to every stage of their prospect’s purchasing journey, let alone across channels. Omni-channel is a well designed and executed multi-channel strategy!

Advertising Channels 59

Advertising Channels Multi-Channel B2B Thought Leadership Thought Leadership 59

The Mx Group

JULY 21, 2017

Attendees and vendors attended all events equally. Or, if you’re looking for more information on many of the hot topics listed above, get in touch and we’d be happy to share some applicable Mx resources with you! I was extremely impressed by the interactive opportunities this event provided. Here’s a recap: What did we leave out?

Marketing Management 80

Marketing Management Trade Show Case Study Case Studies 80

Martech

OCTOBER 19, 2022

Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. Make a preferred list of those sites and an exclusion list of those vendors outside your CPC range. 4: Making it multi-channel. Video ads, native ads and behavioral ads have been found to be top performers. 3: Essential metrics.

Advertising Agencies 112

Advertising Agencies Paid Content Cost Per Thousand Advertisements 112

Outreach

MAY 16, 2019

Challenge #2: Caught between buyers’ demand for personalization and the company’s need to scale. They want to be engaged by B2B vendors in the manner they prefer. As a result, it requires multiple touch points over different channels (email, phone call, social media, events, etc.)

Ideal Customer Profiles 85

Ideal Customer Profiles B2B Sales Marketing Automation Services B2B 85

PathFactory

SEPTEMBER 15, 2021

Multi-touch attribution models (MTA) and marketing mix modeling (MMM) make it easier to understand different channels and their impact across the buyer’s journey. This makes it even harder for marketers to accurately measure the impact of content on lead and demand generation, pipeline, and revenue.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Engagio

SEPTEMBER 23, 2019

Example #3: SiriusDecisions Demand Unit Waterfall. Account Journey Multi-Touch Attribution. Last Touch Attribution Model. Number of Touches and Minutes. Last Touch Attribution Model. Number of Touches and Minutes. Example #3: SiriusDecisions Demand Unit Waterfall. Accounts by Stage. Next Steps.

Sales Management 103

Sales Management Multi-Touch Attribution Lead Ranking Top of Funnel 103

PathFactory

JUNE 12, 2019

This includes understanding what’s working, what’s influencing pipeline velocity, and closed deals in a complex, multi-touch sale. How do you prioritize and rationalize brand and awareness plays when the company demands attributed results to more and more of marketing’s activity? Attribution. Imagine how your prospects feel!

Multi-Touch Attribution 45

Multi-Touch Attribution Work Management Account Based Marketing Marketing Management 45

NetLine

FEBRUARY 22, 2019

Always fighting against the crude reality of demands for ROI evidence, I advocated against skepticism to grow a content strategy. Posting to social relentlessly, packing newsletters and trying to garner the support of sales reps were about as close as I could come to driving demand with content. The Strategy.

Sales Management 45

Sales Management Intent Signal Top of Funnel Lead Gen 45

Heinz Marketing

APRIL 4, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. Vendors were very big on replicating that in person feel virtually and I think we saw very quickly, it wasn’t the same. Talk a little bit about some of the vendors you work with that have made this possible.

Top of Funnel 90

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 90

Martech Advisor

OCTOBER 29, 2019

Imagine you’re on a business trip and you’ve just touched down in a new city. Successful hyper-personalization is about more than just applying the right technology: It also demands that marketers shift their thinking to encompass customers’ entire journey with a brand. Consider the entire customer journey.

Personalization 63

Personalization Privacy Multi-Channel Loyalty 63

Mereo

JULY 29, 2021

I wouldn’t be surprised, with the level of hyper-specialization new buyers are demanding, to see that number grow to 1 million by 2027.”. Keep the structure simple to understand for the buyer and seller, and consider how predictable it will be for you as a vendor and them as a buyer. Reduce Churn.

Enterprise Management 60

Enterprise Management Pricing Price Marketing Management 60

Customer Experience Matrix

JULY 21, 2009

The latest stop on my little tour of not-really-demand-generation systems is Jesubi. The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting.

Efficiency 120

Efficiency Marketing Automation Services Work Management Marketing Management 120

Televerde

SEPTEMBER 25, 2019

Most companies have some sort of marketing automation tool, but choosing to outsource your lead generation allows you to get the most out of your tool by combining marketing automation and the human touch. The only question is, which vendor will you choose to serve as a reliable, knowledgeable, end-to-end extension of your sales team?

Lead Generation 49

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 49

SpotMe Blog

MAY 31, 2023

This multi-sensory experience leads to deeper learning and longer-lasting memories. Get quotes from different vendors and negotiate the best deals. Meet with vendors and speakers to go over plans and expectations. You can see demonstrations, ask questions, and engage with speakers and other attendees.

Planning 52

Planning Personalization Work Management Best Practices 52

The Point

JULY 21, 2016

In simplest terms, incorporating both SPF and DKIM into your DNS (Domain Name System) settings means you’re telling other email servers that you’ve authorized your marketing automation vendor to send emails on your behalf. That discrepancy may cause your outbound emails to be blocked. Not testing enough.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

ClickZ

JANUARY 29, 2020

As Acquia’s chief marketing officer, Lynne Capozzi oversees all global marketing functions including digital marketing, demand generation, operations, vertical strategy, analyst relations, content and corporate communications. Why should a team abandon a tool or technology that’s working well, just because a vendor doesn’t support it?

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

SpotMe Blog

MAY 25, 2021

But event production has another connotation — taking a normal event and adding a touch of theatre or drama to turn it into a highly memorable and engaging experience. . The event planners are the brainstormers who pick the physical venue and hybrid event platform, pick the theme, handle the budgets, and find vendors, etc.

Work Management 52

Work Management Product Marketing Management Act-On 52

Marketing Insider Group

AUGUST 30, 2019

Advanced and automated marketing tactics, personalization, interactive content and new user experience requirements all demand a greater portion of a business’s budget to achieve. Think multi-channel. I asked her how many sales people she knew that were truly industry experts that could paint a vision without pushing their products?

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Valasys

AUGUST 14, 2019

Cloud-first headless CMSs are built with a multitenant cloud model at their core & their vendors promote Software as a service (SaaS). There are multiple vendors in the market. As most headless CMSs offer cloud-based solutions, so it is possible to automatically adjust one’s cloud infrastructure as per the demand.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

Act-On

FEBRUARY 26, 2024

Marketers use different attribution models to assign value to different touch points and calculate ROI. Popular attribution methods include first touch, last touch, and multi-touch. What is a Demand-Side Platform? What is First-Touch Attribution? What is Last Touch Attribution? What is a Lead?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Bluetext

MARCH 19, 2021

However, before diving headfirst into a multi-faceted digital marketing campaign, it is critical to recognize that government agencies have many different challenges than private-sector organizations, and therefore doing business with these agencies requires a much more tailored approach.

PR 26

PR Marketing & Strategy Paid Search Agency Advertising Agencies 26

SWZD

JULY 9, 2019

We have a measurement tech stack with a data lake that pulls in information from all our advertising vendors, all our CRM, all our marketing automation, plus customer platform data, etc. Regarding measuring customer interactions, Rebecca said: “We have a fairly sophisticated digital side as well.

Ideal Customer Profiles 54

Ideal Customer Profiles B2B Thought Leadership Thought Leadership Advertising Agencies 54

LeanData

MARCH 28, 2016

Julia Stead , director of demand generation, authored a widely shared blog post last November about the practical lessons learned since Invoca had aligned sales-and-marketing efforts on those prospects that would be their best-fit customers. Engagement: Invoca takes a multi-channel approach to nurturing target accounts.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

Julia Stead , director of demand generation, authored a widely shared blog post last November about the practical lessons learned since Invoca had aligned sales-and-marketing efforts on those prospects that would be their best-fit customers. Engagement: Invoca takes a multi-channel approach to nurturing target accounts.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40