SmartBug Media

AUGUST 28, 2019

Here are six reasons why you need to start using video in your demand generation efforts right now. The modern lifestyle makes it hard to thoroughly read long product descriptions or spend hours researching different vendor options. Video Attracts Mobile Users. Video Helps Engage the Increasingly Distracted Buyer.

Demand Generation Agencies 73

Demand Generation Agencies Demand Generation Demand Video Marketing 73

PureB2B

DECEMBER 9, 2020

Demand generation and lead generation are essential for any company. Demand and lead generation are the lifeblood of any growing company. I'm going to walk you through what both demand and lead generation are, examples of them in practice, and help you consider if you should be focusing on one over the other.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Marketing Insider Group

DECEMBER 20, 2022

Having a well-designed, mobile-friendly, and easily navigable website is a must today. Call those vendors that have delivered targeted prospects that have converted in the past and negotiate on a pay-for-performance basis. This is where the conversation with sales and the relationship with your vendor partners pay off.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Vision Edge Marketing

DECEMBER 15, 2020

Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.”. Even so, according to the Demand Gen Report, 2020 B2B Buyer Behavior Study, the purchase cycle is lengthening, not shortening, with 77% of buyers spending more time conducting research prior to purchase.

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

Martech

OCTOBER 22, 2021

Vendors differentiate by offering more frequent or detailed data updates or content marketing features that sometimes require additional investment. Vendors source this data differently, however. Other vendors develop and manage a proprietary database of keyword terms. Custom site crawls/audits. Custom site crawls/audits.

Enterprise Management 136

Enterprise Management Marketing Management Search Marketing Lead Ranking 136

Marketing Insider Group

NOVEMBER 18, 2020

Ride the Rise of Mobile. Advanced and automated marketing tactics, personalization, interactive content and new user experience requirements all demand a greater portion of a business’s budget to achieve. Ride the Rise of Mobile. Ensure that your content is responsive on any mobile device. Have a Formal Marketing Plan.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Martech

APRIL 5, 2023

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. Marketers have long depended on third-party cookies and mobile IDs to target ads based on data associated with these identifiers. Why are these platforms important?

Mobile Advertising 96

Mobile Advertising Ideal Customer Profiles Privacy Paid Search Agency 96

Biznology

FEBRUARY 23, 2018

For years, B2B marketers have focused on demand generation, or top-of-the-funnel activities. You want to ensure that you mobilize your customers to help drive awareness of your company and serve as a third-party advocate of you. Others include it as part of the demand gen. I asked Steve to explain his thinking. What’s that?

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

LeanData

MAY 6, 2022

On the Summit’s opening day, LeanData co-founder & CEO Evan Liang sat down with Liz Arndt ; Senior Director, Global Inside Sales, Siemens Digital Industries Software, for the case study session, “Your Cheat Sheet for Demand Unit Transformation.” . Below, find her hints to create your very own cheat sheet for demand unit transformation.

De-duping 96

De-duping Marketing Automation Services Lead Ranking B2B 96

Biznology

NOVEMBER 13, 2017

Now Apple is shifting the paradigm to mobile, rocking the Internet again: Smart phones are eclipsing desktop and laptop PCs. Immediate on-demand expectations are transforming consumption, including shopping, media, entertainment, messaging, and information. Customers in connected consumption with their preferred vendors.

Custom Publishing 143

Custom Publishing Mobile Advertising Marketing AI Amazon 143

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. There might still be some others: two of the vendors haven't spoken with me, which could mean they agree with my ratings but, more likely, means they just haven't been paying attention. 9 Now what?

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Martech

NOVEMBER 29, 2023

There should be seamless integration with websites, mobile apps and other digital tools supported by APIs to ensure consent is consistently managed across all platforms. Criteria for choosing a CMP Your chosen CMP should align with your organizational requirements and the specific demands of the privacy laws you are subject to.

Digital Asset Management 106

Digital Asset Management Work Management Privacy Marketing Management 106

The Point

APRIL 19, 2017

The best demand generation campaigns start with content that your prospects want. The best demand generation content does more than attract a crowd; it generates engagement from, and dialogue with, prospects who at the very least have the specific pain or problem that your product or solution can solve.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

Marketing Insider Group

OCTOBER 19, 2010

At the time, I was leading a large online demand generation program and had some thoughts about the state of the marketing and sales funnel. The funnel is a useful way to analyze the rate at which we are capturing and managing demand. I have to admit that this project was a lot of fun. To our customers there is no funnel.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Metadata

NOVEMBER 17, 2021

Yet IMHO, the pendulum has swung too far to an all account-based mentality at the expense of proven demand gen activities. This may sound cynical, but I blame software vendors for “ABM” being ill-defined. For the past 15-plus years, we’ve simply let ABM vendors define the ABM category. Is there an agreed-upon definition of ABM?

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

Seismic

JANUARY 26, 2021

As with any mission-critical program, selecting the right vendor and software goes a long way. In this post, I’ll recount some of the lessons I learned from onboarding a social engagement platform and, ultimately, selecting a new vendor to replace our legacy solution. Pros and cons of early adoption. Moving beyond a legacy platform.

Work Management 98

Work Management Marketing Management Marketing AI Ad Building 98

Martech

OCTOBER 21, 2021

Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. More than 170 billion inbound mobile calls to U.S.

Enterprise Management 97

Enterprise Management Marketing Automation Services Marketing Management Analytics 97

Martech

FEBRUARY 19, 2022

Explore platform capabilities from vendors like CallRail, Invoca, CallSource, DialogueTech and more in the full MarTech Intelligence Report on enterprise call analytics platforms. An Ipsos report commissioned by Google found that 70% of mobile searchers have used click-to-call capabilities to connect with a business.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Analytics 95

Vidyard

MARCH 5, 2021

Demand Metric Report, 2020. Demand Metric Report, 2020. Are you looking for a tool that will allow employees to screen record on mobile and desktop? Do you need a platform that has mobile capabilities like an app? And if there’s a very specialized requirement your company has, can the vendor build it for you?

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Zoominfo

MARCH 15, 2022

So if your ad is not getting clicked on, then it’s not going to be presented first or as often,” says Lauren Temmler, senior demand generation manager at ZoomInfo. If you’re targeting prospects who have completed demos that are searching for “ABM software vendors,” then you really want to consider overbidding.

Budget Programs 130

Budget Programs Paid Search Agency Lead Ranking Work Management 130

Martech

OCTOBER 8, 2021

Is it demanding and direct, or deferential and vague? To help marketers win the attention battle, marketing automation vendors have expanded from dependence on static email campaigns to offering dynamic content deployment for email, landing pages, mobile and social.

Marketing Automation Services 138

Marketing Automation Services Ad Building Brand Identity Branding 138

SalesIntel

JUNE 9, 2023

of phone numbers (mobile, direct dials, landlines) were incomplete, as found in an independent Cognism data test. We also offer the largest number of human-verified direct dials and mobile numbers in the industry. Most requests are verified within a few hours Research on Demand is available for all clients. The Issue: 62.5%

Pricing 52

Pricing Price Planning Marketing Automation Services 52

Content4Demand

APRIL 27, 2021

Courtesy of Demand Gen Report. Seven out of 10 respondents to Demand Gen Report’s Buyer Behavior Study that they now have a formal buying committee in place. Respondents also wanted website content that spoke to their industry needs, was easy to find, provided detailed vendor information and included thought leadership content.

B2B Marketing 65

B2B Marketing Marketing Strategy Marketing & Strategy B2B 65

Customer Experience Matrix

FEBRUARY 5, 2015

I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. That’s a technical step backwards but will actually make it easier for buyers to access the detailed vendor information, and in particular to screen for vendors with particular capabilities. more micro-business vendors.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Martech

JANUARY 11, 2023

Overall, perhaps the most compelling is the increasing demand for personalization. They are creating short lists of vendors by researching brand websites and social channels without ever speaking to a sales rep. B2B buyers, like consumers, expect sellers to provide experiences that meet their needs and concerns.

Marketing Automation Services 81

Marketing Automation Services Marketing Automation Work Management Automation 81

KoMarketing Associates

DECEMBER 8, 2015

Demand Generation. Nearly 45 percent of B2B marketers, surveyed by Annuitas, indicated that they are not using buyer personas in demand generation programs and almost half are failing to align content to their buyer’s pain points. B2B buyers are exploring a number of different channels when conducting vendor. Mobile Marketing.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Biznology

AUGUST 28, 2017

From meeting existing demand to developing and serving new demand. Use the mobile, IoT devices, and screens that people and employees already own. Add new people-first components as services delivered from cloud vendors like Amazon , Microsoft , and Google.

Marketing Automation Services 168

Marketing Automation Services Lead Ranking Custom Publishing Amazon 168

Customer Experience Matrix

JULY 29, 2008

I’ve been pondering recently how to classify demand generation systems. Right--classifying demand generation systems. Large firms may also demand an on-premise rather than externally-hosted solution, although this is becoming less of an issue. But it could, and should, be handled more carefully. Now I feel better.

Demand Generation 120

Demand Generation Work Management Demand Marketing Management 120

Customer Experience Matrix

AUGUST 5, 2014

I finished the latest release of the B2B Marketing Automation Vendor Selection Tool (VEST) yesterday, which is always a great relief. But finding clever insights on demand is still tough. What I did for my analysis was look at changes in vendor scores for the 200 items that go into the VEST data.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Marketing Report 120

Sales Engine

AUGUST 24, 2015

On the buyer side, when a company was evaluating for a business commodity or a piece of software, they would talk to an analyst and find out who the top vendors were. Then they would invite those vendors in and the sales cycles would begin. They’re talking to Google in the comfort of their offices, homes, and mobile devices.

Demand Generation Agencies 120

Demand Generation Agencies RFP Thought Leadership Paid Search Agency 120

Engagio

NOVEMBER 18, 2020

B2B buyers are increasingly behaving like consumers, and vendors are struggling with delivering personalized experiences to those buyers. In response, vendors are investing more in digital marketing, particularly in account identification and ad targeting solutions, which have become a primary means to reach their target accounts.

DemandBase 96

DemandBase Work Management Marketing Management Marketing Automation Services 96

ANNUITAS

SEPTEMBER 3, 2015

While I could write much more than a blog post on the book and the conversation, I have boiled down the day into three words that I think capture the essence of both: Empathy, Change and Mobilizers. This is no easy task, but in reality, the paradigm of today’s buying cycle leaves vendors little choice.

Buying Cycle 100

Buying Cycle Vendors Mobile Marketing B2B Sales 100

KoMarketing Associates

MAY 28, 2015

In 2014 we realized 7 billion mobile subscriptions, with a 30% smartphone subscription penetration rate. Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions. Mobile data traffic across the globe was up 69%; Mobile video traffic across the globe was up 55%.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Marketing Insider Group

MAY 18, 2021

Employee content marketing just might be the missing link to meet all these demands – and many more. 36% of buyers say vendors have absolutely no influence on their final decision while 44% said vendors were only “somewhat” influential. Their jobs and livelihood are on the line with every vendor decision. Take the hint.

Content Marketing 276

Content Marketing Planning Webinar Metrics Content 276

Inbox Insight

SEPTEMBER 10, 2020

For vendors, knowing more about how their buyers think and what technologies they’re interested in is key to successful content delivery. Our unique content brings together the best content from vendors, brands and tech experts with research conducted by Inbox Insight. Looking at marketing tech in general, the biggest focus is on data.

Marketing Management 72

Marketing Management Marketing Automation Services Research Planning 72

Influitive

OCTOBER 11, 2015

However, loyalty can generate revenue on another front: demand gen. The 2015 B2B Buyer’s Survey Report found that 20% of respondents consider peer recommendations one of the top information resources when researching potential vendors (along with web research and analyst reports). Loyal customers draw in more customers.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Inbox Insight

AUGUST 30, 2020

Marketing technology buyers are results-driven and often choose vendors that are leaders in their field. Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. Download the full report, here.

Work Management 98

Work Management Marketing Management Research Allocation 98