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Insights from the Marketo Summit

ANNUITAS

I have just returned from the Marketo Marketing Summit in San Francisco this week where I joined 7,000 other registered attendees from what I believe is now one of the premier B2B (and B2C) marketing events of the year. In the opening keynote by Phil Fernandez and throughout the conference, Marketo made mention of their study with The Economist where marketers ranked their top three priorities, which were.

Top 10 Demand Generation Resolutions for 2014

The Point

It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Blogs have long been the exclusive province of the PR team, but demand generation marketers are starting to realize the potential for blogs to generate leads in a big way.

Infographic: Top 10 Reasons to Hire a Full-Service Demand Generation Agency

The Point

But in the right situation, especially given the complexity of today’s modern marketing, the right agency partner can be the key to your company making the most of your demand generation investments.

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9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow

The Point

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Perhaps, but definitely worth investigating if it’s not part of your current demand gen mix.

B2B Marketing Trends for 2016

ABM to become a standard part of any B2B marketer’s demand generation. automation technology for more than lead to revenue and apply demand. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing.

ANNUITAS Named Finalist for Marketo Revvie Award

ANNUITAS

ANNUITAS Named Finalist for Marketo Revvie Award. ANNUITAS ®, a demand generation strategy and change management firm, has been named a finalist for a Marketo Revvie Award in the Digital Services Partner of the Year Category. Presented by Marketo, the leading marketing software and solutions provider, the Revvie Awards program recognizes companies that effectively use Marketo to attract and engage customers. Press Releases Marketo Parter of the Year Revvie

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Marketo Summit 2015: Focusing on Yourself, Focusing on Your Team

ANNUITAS

Perhaps one of the biggest challenges facing organizations is the lack of skilled resources in terms of Demand Generation. Blog education Kahn Academy marketing skills Marketo I was reminded today of my own story of professional growth and development.

MobileIron Harnesses End-User Demand to Drive Mobile IT Sales Leads

The Point

If end users want your product, but their IT department makes the purchase decision, can you leverage that demand to drive IT sales leads? That was the question contemplated by the marketing team at MobileIron , a leading provider of mobile device management technology.

4 Ways Demand Generation Marketing Is Like Football

Modern B2B Marketing

Before I lose those of you who are not football fans, I want you to reread the entire opening paragraph with a revised first sentence: “They say the toughest position in a high growth company is the demand generation quarterback.”. Demand Generation b2b Consumer

B2B Marketing Trends for 2016

ABM to become a standard part of any B2B marketer’s demand generation. automation technology for more than lead to revenue and apply demand. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing.

The Evolution of Demand Generation In 2015

Modern B2B Marketing

Author: Heidi Bullock Demand generation is a vital aspect of any marketing organization. With the New Year, I’d like to share the big trends I see for 2015—starting with a growing and continual focus on demand generation. Demand Generation b2b Consumer

The Most Common Demand Generation Mistakes That Sabotage Your Success

Modern B2B Marketing

When it comes to demand generation, even the most seasoned B2B marketers have fallen into this trap and sabotaged their success without knowing it. Hopefully, I can help you avoid this disaster by shining a light on the most common pitfalls that demand generation marketers may run into.

3 Demand Generation Dangers in a B2B Blog Redesign

Reachforce

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Demand Generation Checklist for Safe Blog Redesigns.

3 Demand Generation Dangers in a B2B Blog Redesign

Reachforce

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Demand Generation Checklist for Safe Blog Redesigns.

B2B Marketing Trends for 2016

ABM to become a standard part of any B2B marketer’s demand generation. automation technology for more than lead to revenue and apply demand. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing.

Back to Basics: Tips and Tricks for Demand Generation Success

Modern B2B Marketing

Author: Mary Kate Francis If you’re a B2B marketer, you’re probably familiar with demand generation in one way or another. Maybe you’ve been working in demand generation for several years or you collaborate with the team on cross-channels campaigns.

Buying Parity: Thoughts on Marketo’s Acquisition of Crowd Factory

Modern Marketing

Virtually every company in the marketing automation space – from SMB players like HubSpot and Pardot to B2C specialists like Neolane to up-market companies like Eloqua – offers a viable social media component to their demand generation system. Now everyone is betting on the nexus of demand generation and social media. For marketers whose social strategy centers on incentivized sharing – like sweepstakes and contests – the eventual Crowd Factory / Marketo offering could make sense.

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Accelerating the Pace of Inbound Leads: An Interview with Paul Albright of Captora

The Point

Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica. HS] I notice that you integrate with some of the leading marketing automation vendors, including Marketo and Act-On.

In Defense of Unsolicited Email

The Point

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company?

Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.

The Point

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”.

We Should Be Asking: “Why Didn’t Marketo Raise More?”

Modern Marketing

When I heard word of Marketo’s $50 million round, my immediate response was, “Good for them; better for the industry,” predictable though it may sound. Whenever prominent institutional investors fund a company, the broader category also benefits from the attention, demand and innovation that follow. When it comes to Marketo’s funding, the question most observers will ask is: Why did they need to raise $50 million just one year after securing $25 million?

Does Creative Still Matter in B2B Marketing?

The Point

At Marketo’s Marketing Nation Summit last month in San Francisco, there was much talk about the shifting function of marketing towards a more strategic, data-driven role within the modern corporation.

Marketo Data Tells Us: Which Type of Emails Have the Highest Conversion Rates?

Modern B2B Marketing

Introducing Marketo Institute. Marketo Institute was started in 2014 by Marketo Co-founder Jon Miller. This chart represents average click rate (top half) and average click-to-open rate (bottom half) across all Marketo customer email activities in 2013-2014.

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Top 10 Marketing Automation Mistakes

The Point

For example, Marketo users might see links that reference something that looks like: mkto-af53353.com.)

Top 10 B2B Lead Scoring Mistakes (Part 1 of 2)

The Point

Lead scoring has quickly become an integral part of a demand generation marketer’s arsenal.

More is Not Always More: Be Wary of the Volume Game in B2B Demand Generation

Modern B2B Marketing

Historically in B2B demand generation, more has been better too. This is a very important concept to understand in marketing, especially for demand generation. More is not more, and here are three reasons why you should be wary of focusing solely on volume in demand generation: 1.

5 Reasons to Gate Lead Nurturing Content

The Point

B2B Marketing Campaign Strategy Content marketing email marketing Landing Pages Lead Management Lead Nurturing Marketing Automation b2b demand generation b2b lead generation lead nurturing best practices lead nurturing tips Marketo best practices Marketo partner marketo tips

The Top Skills In-Demand for Today’s Hybrid Content Marketer

Modern B2B Marketing

These are t he top skills in-demand for content marketers today: Experience vs. Education: Settling the Debate. LinkedIn’s findings also reveal another interesting trend: most of the employee-listed skills and employer-demanded skills don’t correlate.

Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%

The Point

Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. All campaigns were built and launched in Marketo, a leading marketing automation platform.

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Marketo Data Tells Us: What Is the Top Conversion Rate by Channel?

Modern B2B Marketing

It’s me, Johnny, with your next blog from the Marketo Institute! The conversion rate, in terms of demand generation , is the percent of “contacts” that successfully go from one stage of the funnel to the next. How does it stack up against the Marketo average?

Marketo Inspires, Do You Do The Same? Marketo Roadshow 2015

SnapApp

The Marketo Roadshow is rolling into town on Thursday, July 30th and we’re happy to be there as Silver Sponsors. Whether you’re focused on customer engagement or demand generation, you have to turn your big ideas into action.

Marketo Data Tells Us: Marketing Stats That Will Blow Your Mind

Modern B2B Marketing

Author: Johnny Cheng In my role at Marketo over the past few months, I’ve had the pleasure of paging through mounds of enticing Marketo data. Compared to the average send size which is 8,900 per email campaign across all Marketo customers, this is absolutely massive.

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New Marketing Automation Buyer’s Guide Offers Valuable Advice

The Point

Marketo announced an open ecosystem platform strategy. • Marketo has done a couple of acquisitions. We have many clients who use Marketo and Hubspot side-by-side, for example.

The Top 5 Mistakes Companies Make Building Demand Generation

Sales Engine

So they task marketing leadership with building a demand generation engine and run into myriad problems. They may still be necessary, just not in a demand generation function.) A demand generation program requires a consistent drum beat of content.

Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]

Crimson Marketing

An extremely small minority of companies understand how to tweak their demand generation funnel to account for real time activities inside their organization. Jon Miller is the VP Marketing and Co-Founder of Marketo.

Campaign Makeover: Simple Changes Increase Email Response by 25 Percent

The Point

B2B Marketing Creative E-mail email design email marketing lead generation Marketo b2b demand generation b2b lead generation email copywriting Marketo agency marketo agency partner Marketo partner

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Data Touches Everything at the Marketo User Summit #MKTGNATION14

ANNUITAS

I’m almost done with the first day here at the Marketo Marketing Nation Summit, and I have noticed a trend, and it centers on data. The first session I attended was called Marketo & Salesforce: Helpful Audits, Alerts, & Workflow for Rapidly Growing Companies and featured our newest team member Jenny Robertson sharing her experiences from Navicure , building out both Marketo and SFDC workflows and rules to help solve some very common data quality issues.

Big deals for Marketo and Demandware, but what do they mean?

chiefmartech

Two billion-dollar M&A deals: Marketo was acquired by private equity firm Vista Equity Partners for $1.79 Marketo’s deal isn’t industry consolidation — at least not yet. Let’s start with Marketo.

Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Modern B2B Marketing

Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform.