Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 The main result of the conversations so far has been to clarify the items related to lead routing.

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

FEBRUARY 4, 2009

But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Just kidding.or Pricing starts at $599 per month. Read it here.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

JULY 11, 2011

The remaining five vendors in my data (Pardot, Marketo, Eloqua, Manticore Technology, and Genius) have 69% of their clients in the small and mid-size segments. I like irony as much as anyone, but if the demand generation industry failed to generate demand for its own product, no one would be laughing. _ *As best we can tell.

Marketing Automation Services 120

Marketing Automation Services Manticore Marketing Automation ActiveConversion 120

The Point

AUGUST 14, 2009

You can download a complete copy of the report, sponsored by Manticore, here.) Tags: B2B Marketing Lead Management Lead Nurturing Marketing Automation demand gen report manticore. Some of the survey’s conclusions are fairly predictable. Companies are showing strong [.].

Manticore 100

Manticore Marketing Automation Automation Marketing Management 100

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. The table below presents a reasonably comprehensive list of demand generation (a.k.a. I'll be flying cross country to attend, so you could too.)

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

JANUARY 5, 2010

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. This contrasts with traditional demand generation pricing on database size and/or activity volume, but is the way sales automation systems like Salesforce.com are usually sold. New user interfaces. New user interfaces.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

LeadSloth

AUGUST 25, 2010

In Manticore’s Quintessential Marketing Automation GuideBook I’ve written a chapter on how to find untapped revenue in your marketing database. Sue Hay & Cari Baldwin : Supercharge Your Demand Generation with Marketing Automation. Tags: lead management marketing automation manticore technology. Download it here.

Manticore 100

Manticore Planning Lead Nurturing Marketing Automation 100

Customer Experience Matrix

DECEMBER 3, 2008

My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. This pricing is low even among SMB demand generation systems. Back to Pardot.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

WebMarketCentral

NOVEMBER 17, 2009

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

LeadSloth

OCTOBER 4, 2009

Manticore Technology (booth 2). Manticore Technology (booth 2). Tags: Demand Generation b2b marketing content marketing engage b2b genius.com hubspot intouch lead generation lead management lead nurturing manticore technology marketbright marketingexperiments marketingsherpa marketo neolane pardot silverpop.

Manticore 100

Manticore B2B Marketing Marketing Management Marketing Automation Services 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. The book is a bit repetitive in places, but it’s repetition with a purpose; this is important stuff!

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Customer Experience Matrix

MARCH 26, 2009

you know that I see a lot of demand generation systems. But the vast majority of demand generation systems are installed in much smaller marketing departments, where setting up campaigns is just a fraction of the user's job. If you read this blog regularly (and who doesn't?), I'm in favor of that approach.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Webbiquity

JANUARY 27, 2011

In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems. However, as your company grows, your marketing activities might need to scale as well.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Salesforce.com Marketing Automation 100

Customer Experience Matrix

DECEMBER 13, 2011

This is by far the most popular strategy among vendors, presumably because it increases sales by placing the fewest demands on buyers. This is a much less common strategy, in part because it's technically demanding and expensive to execute. Simple systems let marketers get started with minimum preparation.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

SEPTEMBER 16, 2010

Those of you familiar with the Raab Guide to Demand Generation Systems know it already contains very detailed information on major vendors ( Aprimo , Eloqua , Genius.com , Manticore Technology , Marketbright , Marketo , Neolane and Silverpop ). I do have a minor ulterior motive in posting this list.

RFP 120

RFP Marketing Automation Services Marketing Automation Automation 120

Customer Experience Matrix

FEBRUARY 26, 2009

In case you're wondering about other vendors I track, Eloqua , Neolane and Manticore Technology all set up flow charts without embedding the small list-style campaigns. Tags: software usability measurement marketing automation lead management demand generation. Sorry about the parentheses.)

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 27, 2010

Grouping vendors with similar percentages of small clients yielded the following sets: - small business (60% or more small business clients): Infusionsoft, OfficeAutoPilot, TrueInfluence - mixed (33-66% small business clients): Pardot, Marketo, Eloqua, Manticore Technology, Silverpop, Genius - specialists (15%-33% small business) : LeadFormix, TreeHouse (..)

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Customer Experience Matrix

JANUARY 11, 2011

The survey for my up-coming report has employee counts, client counts and minimum prices for quite a few: OfficeAutoPilot, True Influence, Pardot, LoopFuse, Net Results, Manticore, Silverpop, Genius, LeadFormix,TreeHouse Interactive, SalesFUSION, and Marketbright. This leaves all the other B2B marketing automation vendors.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation ActiveConversion 120

The Effective Marketer

MARCH 17, 2010

What I Don’t Like: Copy is a bit too short… I did register for the webinar and missed it but it could have a bit more copy enticing me to go on and watch it on demand. Right side bar with useful links related to the webinar. Big blue lead in. Left side bar with Xerox logo talks about another webinar, which could be confusing.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

Customer Experience Matrix

MARCH 8, 2011

Despite this background, yesterday’s announcement positioned the firm’s competitors as the mid-to-large company B2B marketing automation vendors, listing Eloqua , Marketo , Genius , Manticore , and Neolane by name.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

WebMarketCentral

MARCH 3, 2009

Marketo competes with products such as Eloqua , Silverpop Engage B2B (formerly Vtrenz), Marketbright and Manticore in the marketing automation / demand generation space. tags: marketing automation software, Marketo Lead Management 3.0, tags: marketing automation software, Marketo Lead Management 3.0,

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

Customer Experience Matrix

MARCH 2, 2009

To start back at the beginning, the objective has been to find a practical, objective way to evaluate the usability of different demand generation systems. For example, every demand generation system provides an editor to create emails. So, having run out of reasons to delay, let me present the results. So it seemed best not to bother.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Customer Experience Matrix

FEBRUARY 13, 2009

Back in early January I posted a discussion on treatment of Company-Level Data in Demand Generation Systems. At that time, I posed a set of specific questions to the demand generation vendors in the Raab Guide. Yesterday the final answer trickled in. Results are summarized in the table at the end of this post.

Demand Generation 120

Demand Generation Work Management Market2Lead Marketing Automation Services 120

Customer Experience Matrix

MARCH 4, 2009

This post will complete the demand generation vendor usability scores by looking at items that contribute to usability for complex marketing programs. Explicitly direct leads from one campaign to another Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 0.5 Multiple scores per lead.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Manticore 120

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

JULY 3, 2008

Back in March, I wrote a fairly dismissive post about on-demand business intelligence systems. My basic objection was that the hardest part of building a business intelligence system is integrating the source data, and being on-demand doesn’t make that any easier. Campaign analysis in demand generation systems.

Work Management 120

Work Management Marketing Management Demand Market2Lead 120

Customer Experience Matrix

MAY 15, 2008

Over the past few months, I’ve had conversations with “demand generation” software vendors including Eloqua , Vtrenz and Manticore , and been on the receiving end of a drip marketing stream from yet another (Moonray Marketing, lately renamed OfficeAutoPilot ). It is now being offered elsewhere.)

Demand Generation 120

Demand Generation Demand Marketing Automation Services Marketing Management 120

Customer Experience Matrix

OCTOBER 1, 2008

I've been distracted this week by an unrelated client deadline, but the new Raab Guide to Demand Generation Systems is indeed complete. Tags: marketing software marketing automation lead management demand generation. to order in the next few days, contact me via email at draab@raabassociates.com More details to follow.

Vtrenz 120

Vtrenz Manticore Marketing Automation Services Market2Lead 120

LeadSloth

JANUARY 12, 2010

Christoper Doran , CMO, Manticore Technology. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. Christoper Doran, CMO, Manticore Technology ( @cdoran ). Demand Generation? Manticore Technology wishes you a full-funnel in 2010. The Contributors. Maria Pergolino , Sr.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. My point: B2B marketers are looking elsewhere for help generating demand. Here’s the problem. The trick is to know how to improve.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Customer Experience Matrix

MAY 23, 2007

Demand generation systems like Vtrenz , Eloqua and Manticore combine email with some Web page creation and analytics. If you compare this list of applications with the handful of seemingly integrated products, you’ll see that no product comes close to covering all the bases.

Enterprise Management 120

Enterprise Management Marketing Management Vtrenz Online Marketing 120

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Genius.com Removes the Handcuffs with Free, Instant-On Demand Generation - Marketing Interactions , August 16, 2010 I recently caught up with Scott Mersy, VP of Marketing, and Parker Trewin, Director of Marketing Communications for Genius.com to discuss their Free, Instant-On offering of Genius Demand Generation. 0160; Enough said.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40