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How to do Account-Based Marketing for Demand Generation in 2020

Metadata

Both demand generation and account-based marketing (ABM) are as old as marketing itself: after all, somewhere around 90 percent of marketing is generating demand. However, while demand generation has been knitted into MarTech for years now, ABM software, as a category, is newer to the scene. Let’s explore.

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Are You Tracking These Crucial Marketing KPIs?

Zoominfo

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Let’s take a look at the primary channels to generate demand: email, paid social, content syndication, webinars and direct mail — and which KPIs you should track for each channel. Intent lift.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Send (Lumpy) Direct Mail. Email was supposed to kill direct mail. ” Not just any direct mail, though.

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What is account-based marketing today and how has the space evolved?

Martech

The vendors respond. A great number of ABM vendors provide everything from all-in-one platforms to enable ABM strategies, to adjacent services like data enrichment, identity resolution, analytics, and interaction management/orchestration to B2B marketers ramping up their programs. Consolidation of ABM and demand gen.

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How to Solve the “Swivel Chairing” Problem in Advertising

Bionic

Other Ad Platforms Under the auspices of Supply Path Optimization (SPO) , Demand Side Platforms (DSPs) and Sell Side Platforms (SSPs) are each creating end-to-end ad platforms that provide buyers with access to advertising inventory while eliminating intermediaries. In fact, this makes programmatic advertising even more accessible.

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B2B Events – What Does Demand Generation Have to Do with It?

ANNUITAS

Great until you come back to the office and have 200 emails and voice mails from people (vendors) you have not met. The idea behind integrating events into an overall Demand Generation Strategy is something that most marketers believe in. How to integrate events into a Demand Generation Strategy?

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What is account-based marketing or ABM and why are B2B marketers so bullish on it?

Martech

digital advertising, direct mail, websites, events and sales outreach), and ABM infrastructure and orchestration. Firmographic data can be sourced from annual reports, LinkedIn and third-party vendors. Vendors also append data to existing customer database files to enrich or expand what is known about them. Account targeting.