NetLine

NOVEMBER 10, 2020

What does it take to properly qualify a lead generation vendor? . We’ve talked about how to find the best B2B vendor before, but when it comes to demand gen, there’s an entirely different set of questions that need to be asked (although The 6 C’s of Vendor Evaluation are quite relevant in this conversation).

Vendors 59

Vendors Lead Gen Sales Qualified Leads Eye-Tracking 59

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Metadata

FEBRUARY 24, 2021

The momentum and uptick in company growth can be attributed to sophisticated B2B marketers embracing growth-focused demand generation technologies, and autonomous marketing operations as a vehicle for scale. Demand marketers from companies like Zoom, Pendo, Thoughtspot, Okta, Workato, and Vonage have experienced as much as a 4.5X

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

markempa

JUNE 13, 2017

Sales and marketing aren’t doing a great job of executing lead generation because they both believe it’s the others job. Companies don’t typically call what salespeople do “lead generation” or “demand generation.” Jonathan Hyde stated, “Lead gen is part of both roles; it’s simply accomplished differently.

Lead Ranking 318

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 318

SmartBug Media

OCTOBER 9, 2019

Start with the buyer persona(s) you are targeting in your lead gen marketing, and ask yourself what that individual wants and needs from you. A key part of lead generation is limiting distractions for your leads and providing them with reasons to trust your brand as a future vendor or partner.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Martech

JANUARY 22, 2024

We’ve seen chats ranging from simple queries on how to buy marketing technology to folks asking for help evaluating vendors, creating marketing strategies and email copy — and so much more. Tokens reset monthly, so please be patient while we figure out demand, costs, and usage! As it turned out, you did get value from it.

Work Management 108

Work Management Generation Marketing Management CMO 108

Smashmouth Marketing

FEBRUARY 22, 2010

The difference, and the reason for the call, is that he wants more meetings per month, but the other vendor is " dictating the pace " at which he gets them. If you are paying for performance after the meeting takes place, isn't the vendor incentivized to deliver the exact number of meetings you ask for? Was I dreaming?

Lead Gen 100

Lead Gen Work Management Companies Leads 100

Smashmouth Marketing

APRIL 1, 2010

Measuring the effectiveness of lead gen programs is always at the top of a demand gen expert's list of priorities. One of the gating factors happens to be out of their control -- what does the sales team do with a lead once they start working it? But what happens next?

Lead Gen 100

Lead Gen Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

MARCH 16, 2010

A similar situation occurred last year with the ice storms and power outages in New Hampshire where one of the other lead gen firms went down completely for three days. For our sales rep clients, lost production from their lead gen partners means lost opportunity. Have a vendor ready to turn on at a moment's notice.

Lead Gen 100

Lead Gen Lead Ranking Leads Lead 100

Smashmouth Marketing

JULY 24, 2019

The topic of Quality vs. Quantity in demand gen has been a constant debate. Executive Summary : Lead gen programs that manage to Quality metrics provide sales ready leads that result in an overall higher ROI. The percentages used for calculation were: Quantity Vendor. Quality Vendor. Quality Vendor.

Marketing Management 113

Marketing Management Leads Lead Marketing Qualified Leads 113

Adobe Experience Cloud Blog

JULY 22, 2021

It’s built exclusively to help you measure and optimize marketing performance at every stage of your lead-based or account-based demand funnel. As the latest result of Adobe’s strategic partnership with Microsoft, we’re excited to introduce a new native integration between Bizible and LinkedIn Lead Gen Forms.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Smashmouth Marketing

JULY 24, 2019

The topic of Quality vs. Quantity in demand gen has been a constant debate. Executive Summary : Lead gen programs that manage to Quality metrics provide sales qualified leads (SQLs) that result in an overall higher ROI. The percentages used for calculation were: Quantity Vendor. Quality Vendor.

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Marketing Management Leads 100

Zoominfo

MAY 31, 2018

Less understood, though, are the ways in which the GDPR affects B2B marketers’ third-party lead generation campaigns. GDPR states both marketers and the third-party lead vendors who fulfill paid campaigns must get written consent for each purpose of lead use. So, in today’s blog post, we break down the basics for you.

Lead Generation 217

Lead Generation Terms and Conditions Generation Leads 217

Martech

JANUARY 25, 2024

One of the most recent changes we’ve seen is the shift in philosophy from lead gen to demand gen. In B2B, as trade pubs and trade associations and professional associations have declined because the profit model blew up, the event space is heavily dominated by vendor events. I do still have concerns, though.

Work Management 83

Work Management Marketing Management Database Marketing Lead Gen 83

Martech

JANUARY 6, 2022

The offering includes native live-streaming and on-demand capabilities and engagement tools such as Q&A, chat, and polling. Splash Studio almost looks like an offering from a virtual-first event and lead gen vendor like ON24.

Marketing Automation Services 102

Marketing Automation Services Marketing Management Lead Gen Aggregators 102

Rollworks

MARCH 27, 2019

Before you commit to a long-term ABM strategy, ask your ABM vendor these questions. Not all account-based marketing vendors are created equal and since most B2B deals can take months (if not years) to close, it’s important to figure out exactly what you’re getting with that expensive ABM contract. ' Click To Tweet.

Account Based Marketing 40

Account Based Marketing Vendors ABM Marketing Budget 40

Rollworks

MARCH 27, 2019

Before you commit to a long-term ABM strategy, ask your ABM vendor these questions. Not all account-based marketing vendors are created equal and since most B2B deals can take months (if not years) to close, it’s important to figure out exactly what you’re getting with that expensive ABM contract. ' Click To Tweet.

Account Based Marketing 40

Account Based Marketing Vendors ABM Marketing Budget 40

Smashmouth Marketing

DECEMBER 30, 2008

Call it Lead Gen 2.0, but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. Add social media to the mix, but don't get over-hyped about it and forget some of the proven lead gen techniques that work. Don't just call and sell though. in this article).

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Martech

NOVEMBER 13, 2023

” Joel Ertsgaard was explaining why a software vendor like F5, specializing in app and API security, needs a creative director — a role he has filled for more than four years. “That’s why Catch+Release is so important for us as a vendor — I’m not just blowing smoke, this is really intentional.”

User-Generated Content 78

User-Generated Content Paid Search Agency Advertising Agencies Generation 78

Leadspace

APRIL 27, 2017

Search for a vendor that can supplement your 1st party data with a blend of multiple 3rd party data sources and plenty of relevant signals, especially social ones which tend to be the most accurate and up-to date. The vendor of choice should be able to support real-time scoring to align with your marketing and sales SLAs. Integration.

Lead Ranking 48

Lead Ranking Lead Scoring Vendors Marketing AI 48

Smashmouth Marketing

DECEMBER 30, 2008

Call it Lead Gen 2.0, but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. Add social media to the mix, but don't get over-hyped about it and forget some of the proven lead gen techniques that work. Don't just call and sell though. in this article).

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Marketing Interactions

APRIL 21, 2017

He also says he reads white papers, does his due diligence, looks for facts and data to back up company claims, and talks to vendors. Things like: We chose [the vendor] because they really seemed to “get” us. The vendor] made us feel like a big fish in a small pond – that we’re important to them. Provide more benchmarking data.

Peer-to-peer 100

Peer-to-peer Lead Gen B2B Vendors 100

Adobe Experience Cloud Blog

JULY 22, 2021

It’s built exclusively to help you measure and optimize marketing performance at every stage of your lead-based or account-based demand funnel. As the latest result of Adobe’s strategic partnership with Microsoft, we’re excited to introduce a new native integration between Bizible and LinkedIn Lead Gen Forms.

Linkedin 80

Linkedin Paid Search Agency Sales Management ROI 80

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. To put it into context, we typically attend 3-4 conferences annually as a vendor, and we get a positive ROI from attending / having a booth.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Metadata

APRIL 25, 2023

We spared you the pitch slap in 6 Reasons You Shouldn’t Buy Metadata to help demand gen marketers learn why Metadata might not be the marketing OS for them. To help demand gen marketers feel more confident about buying Metadata before the DocuSign email comes through. The goal this time around? More like tech mountains.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Cost per Lead Lead Ranking 52

ANNUITAS

OCTOBER 17, 2010

In this role, Andrew is continually speaking with vendors, analysts and end-users. The Annuitas Group: As the Editor-In-Chief of Demand Gen Report you are continually speaking with marketing executives. Are you finding similar things in your discussions with end users and vendors alike?

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100

Smashmouth Marketing

APRIL 6, 2010

It originally was a name that sounded great for a demand gen company, and "green" had lots of connotations: Money, greenfield opportunities and of course living green, which my wife Linda and I believe in and do our best to do our part. Last week's blog post sparked another discussion at a client meeting.

Vendors 100

Vendors Lead Gen Purchase B2B Sales 100

Inbox Insight

AUGUST 30, 2020

Marketing technology buyers are results-driven and often choose vendors that are leaders in their field. If you want to reach the right people , generate leads and convert these leads into sales , it’s crucial to know how your audience think. Great content should be at the heart of every demand or lead gen strategy.

Work Management 98

Work Management Marketing Management Research Allocation 98

Directive Agency

JUNE 23, 2017

Especially when it comes to spreading brand awareness and demand for your specific service/product, the Zuckerberg quote is true: Nothing draws a crowd more than a crowd. 8 B2B Directories to Drive Demand & Leads. Getting your new app or software solution listed on these directories can be huge for initial demand. .

Sales Qualified Leads 49

Sales Qualified Leads Work Management Demand Generation Agencies Marketing Management 49

Parse.ly

JANUARY 28, 2021

Consistent with our expectations, lead generation and engagement were top of mind. Lead gen is a common goal amongst content marketers because it relates directly to bottom-of-funnel revenue, and engagement tends to be a key KPI because it links closely to lead conversion. B2B buyers. . Let’s go back to the brief.’

Webinar Metrics 52

Webinar Metrics Top of Funnel Enterprise Management Work Management 52

Leadspace

FEBRUARY 6, 2017

When you’re not working thanklessly to conjure qualified leads from nowhere, you’re drowning in a sea of unqualified leads and accounts, wondering where on earth all this junk came from — and what whoever put it there expected you to do with it. Only… most of those leads weren’t qualified, as it turned out.

Work Management 79

Work Management Marketing Management Marketing Qualified Leads Lead Ranking 79

Smashmouth Marketing

NOVEMBER 20, 2013

The benefits of being here are endless: Technology - Aisles and aisles of vendors selling everything from big data (impressed by Tableau ), to sales productivity tools such as InsideSales.com , which Green Leads just implemented. Demand Gen - Find new business. Vendors - Odds are that if your marketing vendors are here.

CMO 100

CMO Lead Gen Vendors Conference 100

markempa

MAY 24, 2010

BtoB Magazine just published their 2010 Lead Generation Guide. The guide contains information about trends, expert columns, market statistics and vendor lists. BtoB: 2010 Lead Generation Guide. I recommend you check it out.

BtoB 120

BtoB Lead Generation B to B Generation 120

Martech

JANUARY 6, 2022

“The industry has known for a while that blockchain’s transparent, decentralized nature, and immutability have valuable applications in preventing ad fraud and securing the ad supply chain,” said Mel Bessaha, Senior Vice President of Demand for video platform Connatix.

Work Management 116

Work Management Marketing Management Brand Identity Branding 116

Rev

MAY 21, 2018

The Truth Intent Vendors Don’t Want to Talk About. The big promise of intent data vendors is that these companies are “in market.” SiriusDecisions even validated the importance of this idea by creating a new funnel stage in the latest Demand Waterfall. It’s not so great for most B2B scenarios. Problem #3: The In-Market Fallacy.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122