Zoominfo

MAY 31, 2023

The difference-maker is looking beyond the firmographic data that describes an ideal prospect, and leaning into tell-tale buying signals: website visits, intent topics, job changes, new funding round alerts, and executive changes. You cannot waste precious ad dollars on accounts that aren’t going to respond or convert anytime soon.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profiles Intent Marketing Analytics Tools 130

The Point

JULY 27, 2021

In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. It’s not a prerequisite that a target account shows some level of engagement to be a candidate for ABM, but accounts that show no engagement demand a different approach.

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

NetLine

APRIL 11, 2024

Having a pulse on the state of content consumption and demand is not just an advantage—it’s a necessity. Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine has taken the line that we let the data speak for itself. If current patterns hold true, we expect demand to double in 2024.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Zoominfo

MAY 23, 2023

There are four key approaches sales teams should consider when seeking to implement intent data: ongoing account prioritization, customizing talk tracks, identifying upsell opportunities, and understanding market trends. Let’s say we set up an intent signal for “ZoomInfo.”

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Zoominfo

SEPTEMBER 22, 2023

We’ve found through internal research — and validated with sellers and marketers — that champions moving to new companies are among the very best intent signals. We also built the first true B2B DSP (demand-side platform) for ads and coupled it with third-party partners like G2 as well as numerous publisher co-ops.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Inbox Insight

OCTOBER 19, 2020

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. How are B2B marketers sourcing intent data? Source – Inside Intent Data: Unlocking Demand Generation Results. First-Party Intent Data.

Intent Data 98

Intent Data Demand Generation Intent Demand 98

Zoominfo

NOVEMBER 30, 2021

Intent data captures which accounts are in the market for a particular solution. Intent signals are strongest when content consumption activities are much higher than average and multiple people at the company are involved. ” Mitchell Hanson, director of demand generation at ZoomInfo We want zero waste.”

Paid Search Agency 130

Paid Search Agency Ads Intent Signal Zoominfo 130

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. This last bullet on buyer-level intent data is where we’ll pick up in just a moment. That’s wild.

Demand 52

Demand B2B Webinar Metrics Intent 52

Oktopost

JANUARY 25, 2024

Leverage social media intent signals Integrating social intent signals into your marketing and sales strategies isn’t just a smart move; it’s a game-changer for understanding your audience and sparking genuine interest in your products or services. Don’t make your buyers feel constantly sold to.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Inbox Insight

DECEMBER 8, 2023

Track abandoned forms Tracking the interactions of potential customers with your website – such as abandoned forms – can provide invaluable intent signals. Utilize rearview intent Rearview intent involves analyzing the intent signals of successful accounts to gain insights into their areas of research and activities.

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

Aberdeen

APRIL 1, 2019

Mass email blasts have gone from engaging to spammy, leaving marketers to rethink how email fits into broader demand gen strategies. Intent data is the key to doing just that. With quality intent data at your disposal, there are 3 key ways you can improve your demand gen strategies. Those days are long gone.

Intent Data 73

Intent Data Demand Generation Intent Demand 73

TrustRadius Marketing

OCTOBER 3, 2022

Demand generation, or demand gen, and account-based marketing (ABM) have traditionally been thought of as two distinct strategies for B2B growth. Demand gen and ABM share a common goal of driving sales through a focused blend of inbound and outbound efforts. Demand gen vs. ABM. It’s a logical combination in many ways.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

Zoominfo

JULY 5, 2023

And they have started leveraging automated workflows and intent data to tailor their outreach efficiently. “We We are very focused on having demand creation and demand capture working symbiotically,” Tassey said. “I

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

xiQ

SEPTEMBER 25, 2019

Measure Intent. xiQ extrapolates the intent of each prospect, in real-time, by analyzing content, key topics, concepts, and entities of interest to the prospect. Follow the buyer’s journey with intent signals that determine the readiness of the prospect at various stages of the funnel. . ed leads at a lower cost. .

Demand Generation 69

Demand Generation Lead Ranking Lead Scoring Demand 69

Inbox Insight

NOVEMBER 10, 2023

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. How are B2B marketers sourcing intent data? 41% of marketers even consider intent data to be at the heart of what they do.

Intent Data 104

Intent Data Intent Demand Generation Buyer Intent 104

Martech

MARCH 2, 2022

No sitting around waiting for intent signals. Instead, the modern consumer meanders along a path that bends and twists, leaving sales teams/marketers “in the dark” on intent. So, why isn’t intent data enough? Intent data isn’t a lead, nor are most intent signals actionable for sales/marketing teams.

Top of Funnel 111

Top of Funnel Activities Intent Signal Advertising Channels 111

DealSignal

DECEMBER 28, 2021

What Is Demand Generation Marketing? Demand generation marketing is a strategy that marketers use to generate brand awareness and interest in a product or solution at scale, leveraging several disciplines within marketing. The goal of any demand generation manager or marketing lead is to create brand awareness and interest.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

Rev

FEBRUARY 28, 2023

RevOps teams are justifiably driven to incorporate intent data in their prioritization strategies. Which makes perfect sense: in the world of demand gen and cold outreach, a prospect who has voluntarily expressed interest in a solution your company offers is way more likely to buy than someone who hasn’t.

Intent Data 78

Intent Data Intent Ideal Customer Profiles Intent Signal 78

Martech

JANUARY 29, 2024

As I often say, a true lead demonstrates intent to discover or purchase your product — yes, it’s that simple. Modern B2B marketing demands a specific, behavior-based criterion for qualification, moving beyond superficial metrics or simply finding someone who happens to fit your ideal customer profile ( ICP).

Lead Ranking 113

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 113

Brightedge

JUNE 10, 2022

Example From Intent Signal, Bright Edge’s On-Site Optimization Engine. Intent Signal is BrightEdge’s feature for identifying ranking opportunities in existing content. This Intent Signal feature monitors so-called “Defend” keywords and alerts users to any drops in rankings.

SEO 111

SEO Research Enterprise Management Tools 111

Porch Group Media

FEBRUARY 4, 2021

V12, recently acquired by Porch Group, will combine the power of V12’s 27+ million mover database and billions of buyer intent signals with Porch’s unique new mover data assets to transform mover and homeowner marketing. The post [ON-DEMAND WEBINAR] New Frontiers in New Mover Marketing first appeared on V12.

Webinar Metrics 52

Webinar Metrics First-Mover Advantage Demand Intent Signal 52

Martech

DECEMBER 19, 2022

Mike Burton, co-founder and head of commercial sales at intent industry pioneer Bombora, puts it this way: “Because sales sit so close to revenue, intent data can galvanize action and increase sales productivity. Intent plays an essential role in exposing account timing and need to prioritize account and buyer engagement.”

Intent Data 115

Intent Data Intent Marketing Analytics Tools Intent Signal 115

Inbox Insight

NOVEMBER 17, 2020

It’s all about being in the right place, at the right time, offering the exact solutions that buyers are looking for; and intent signals help you do just that. Not only should marketers be capturing intent data across every channel, but they should be applying insight to make these channels convert seamlessly. Email Marketing.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

Top Rank Marketing

OCTOBER 17, 2023

Here’s an overview of what she and the marketing execs from Hubilo shared: Hubilo executives with Laura Ramos from Forrester Research Challenges and Statistics: Webinar Objectives : Marketers are leveraging webinars for brand awareness, lead generation, and as on-demand content. Remember, most of them are on-demand opportunities.

Webinar Metrics 110

Webinar Metrics Forrester Top of Funnel Research 110

Martech

JULY 18, 2022

One-third of companies said content marketing is one of the most valuable demand generators. This is usually done via de-anonymized web traffic and third-party intent signals. Only 3% of visitors will fill out an on-site form, according to a new study by 6Sense Research , which provides B2B revenue enhancement and ABM solutions.

Digital Experience Platform 99

Digital Experience Platform Intent Signal Account Based Marketing ABM 99

Zoominfo

FEBRUARY 8, 2022

With the breadth and depth of data we provide, marketers can drive qualified demand for their businesses like never before. This includes real-time intent data that notifies marketers when prospects are researching keywords relevant to their business, which helps them identify not only whom to contact, but when to contact them.

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

SalesIntel

APRIL 15, 2024

However, sales and marketing teams play a pivotal role in guiding customers through the sales funnel by addressing the unique demands and obstacles t customers encounter at each stage of the B2B buyer journey. This article discusses how your team can assist potential clients at each buyer journey stage.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

DealSignal

APRIL 10, 2024

Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Martech

OCTOBER 4, 2022

A marketer at a services and consulting firm told me they didn’t think about how to play to the unique strengths of online events, about the specific intent signals that they could gather, and the actions they can get,” said Sirkin. “It Some of the best intent signals come from how the attendees navigate at the event.

Top of Funnel 98

Top of Funnel Intent Signal Lead Ranking Digital Marketing Funnels 98

NetLine

DECEMBER 7, 2023

It demands the greatest investment and places significant emphasis on highly personalized content and experiences. Effective implementation of this type of ABM also demands the use of marketing automation. Either way, using intent data can ease the way and help you determine the accounts that are likely to convert and when.

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

Inbox Insight

APRIL 22, 2024

By leveraging market insights, businesses can stay agile and customer-focused, aligning their strategies with evolving market demands. Unlike traditional BANT criteria, we employ sophisticated data science and real-time intent signals to identify leads that are not only high-quality but also primed for engagement.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

TrustRadius Marketing

OCTOBER 3, 2022

Companies are “viewing intent data as an integral layer of intelligence in their revenue funnel and a critical component of their overall go-to-market strategies,” according to Demand Gen Report. Understanding where intent signals come from helps you effectively act on them. Third-party intent data.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

Content4Demand

NOVEMBER 5, 2021

This demise of third-party cookies will result in the rise of first-party behavioral data across all channels of B2B marketing, forcing data-driven marketing and demand generation platforms to build wider networks to compile data from publishers’ content, Java script, and first- and second-party data. Intent helps define that granularity.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

ABM in Action

JUNE 29, 2023

SalesboxAI is designed to generate first-party intent within its network of more than 600 product topics to activate and fully manage content syndication, ABM and demand generation programs that deliver highly qualified leads to accelerate pipeline.

Demand Generation 52

Demand Generation Account Based Marketing ABM Marketing Management 52

DealSignal

MARCH 2, 2024

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Content4Demand

JULY 13, 2021

Content4Demand assembled an expert panel of thought leaders and power users in the intent data arena to delve into intent-based marketing in our session at the Buyer Insights & Intelligence webinar series hosted by Demand Gen Report.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

SalesIntel

DECEMBER 8, 2023

It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals. Intent Signals: Intent data indicates the likelihood or interest of a lead or company in making a purchase or taking a specific action.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52