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MarTechBot update: Personas, image generation and new prompts

Martech

We’ve seen chats ranging from simple queries on how to buy marketing technology to folks asking for help evaluating vendors, creating marketing strategies and email copy — and so much more. Disclaimer, guidelines, and rules MarTechBot is software powered by AI. As it turned out, you did get value from it.

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

In channel sales, companies (here we’ll call them vendors) sell through intermediaries. Creating clear guidelines around what products are sold through the channel versus direct sales can minimize this issue. Partners for delivery and implementation: Are you expecting accelerated growth or an uptick in demand?

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Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor

KoMarketing Associates

Google Shopping Challenges for B2B E-Commerce Vendors. However, these challenges shouldn’t necessarily prevent B2B e-commerce vendors from integrating their products into Google Shopping. Be sure to follow editorial guidelines for feeds, such as no excessive use of capitalization, repetition or non-English characters.

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How CMOs should respond to ChatGPT’s marketing impact

Martech

Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years. This lack of truth-based context demands that brands continue to apply human oversight. Assessing ChatGPTs impact on key marketing functions 1. Other brand-related cautions include: 1.

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The Lead Generation Strategy Guide

Zoominfo

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Just how effective can a SLA be if each party adheres to guidelines established? What is Lead Generation?

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86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

Directive Agency

Directories offer 2 main growth solutions: Buyer intent data subscriptions : vendors get account-level intelligence on category, product profile, and comparison views. Cost-per-click (CPC) auctions : vendors bid to rank higher in a directory category page and pay per click to their site to generate leads.

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Third-Party Lead Generation and GDPR Compliance

Zoominfo

GDPR states both marketers and the third-party lead vendors who fulfill paid campaigns must get written consent for each purpose of lead use. This will ensure consistency and coverage across all third-party vendors and sources. to ensure they use the right consent language and adhere to your brand guidelines.