PureB2B

JULY 14, 2020

The number of vendors in almost every technology category is expanding exponentially, but search traffic isn’t growing at the same clip. This trend is currently being compounded by Covid-19, leaving marketing organizations scrambling to cover the gap. Target, engage, and influence the right B2B buyers with PureSyndication.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. An example might be a vendor of video surveillance systems partnering with a manufacturer of access control solutions.

Marketing Automation Services 242

Marketing Automation Services Trade Show Advertising Agencies Verticals 242

ANNUITAS

JUNE 24, 2014

Great until you come back to the office and have 200 emails and voice mails from people (vendors) you have not met. The idea behind integrating events into an overall Demand Generation Strategy is something that most marketers believe in. How to integrate events into a Demand Generation Strategy?

Demand Generation 100

Demand Generation Demand Ideal Customer Profiles Buyer Personas 100

Aberdeen

AUGUST 29, 2019

B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. But what happens when event marketing campaigns aren’t delivering the results your team wants (and needs)?

Intent Data 40

Intent Data Event Marketing Intent Planning 40

Webbiquity

SEPTEMBER 12, 2023

A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead. More than a third of organizers plan at least 11 in-person events per year. ” Just 1% strongly disagree.

Marketing Report 302

Marketing Report Event Marketing Stats Paid Search Agency 302

Biznology

DECEMBER 15, 2021

With a focus on named accounts, marketing can deliver tangible, measurable value to the sales process, with data-driven account profiling and identification, personalized messaging, complete and accurate customer data records and ongoing customer nurturing. Vendor consolidation. It has come full circle. Customer experience rules.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Martech

OCTOBER 5, 2022

Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. Although in-person events are taking place, virtual events will remain an important channel.

Enterprise Management 91

Enterprise Management Marketing Management Fulfillment Training 91

Martech

JANUARY 6, 2022

Events management platform Splash has announced the launch of Splash Studio, a new product to support the design and execution of streaming events. The offering includes native live-streaming and on-demand capabilities and engagement tools such as Q&A, chat, and polling.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Lead Gen Aggregators 100

Launch Marketing

AUGUST 23, 2023

Previous Experience – Former experience and general knowledge of all facets of marketing is essential. The VP of Marketing must collaborate and communicate well with executives in product development, sales , operations and customer success. Some VPs are well-versed in demand generation, while others are brand marketers.

Marketing AI 107

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 107

Brandpoint

NOVEMBER 10, 2020

To put it into context, we typically attend 3-4 conferences annually as a vendor, and we get a positive ROI from attending / having a booth. Most trade shows pitch vendors on some combination of Virtual Booth, a list of leads after the show, attendance to virtual sessions, and opportunities for virtual demos / meetups with attendees.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Binary Demand

JUNE 22, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

KoMarketing Associates

AUGUST 6, 2019

Goals become more complicated to achieve as evolving marketing technology continues to promise an opportunity to target more specifically and create unique customer experiences buyers demand. How do they go about researching new solutions and vendor capabilities? Are they looking to answer a very specific need?

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Martech

JUNE 3, 2022

Account targeting from a marketing side. “I’ve worked for organizations where marketing ended when the opportunity was created,” Britt said. “We were all about driving the demand and the awareness and getting those qualified opportunities.

Account Based Marketing 109

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 109

SpotMe Blog

JULY 25, 2021

Fortunately, event planners have many innovative options today when choosing virtual event software that packs a punch. Features can include: Live or on-demand content. Content can be accessed on a computer or smartphone, and virtual attendees can remain constantly connected to and updated on the event. Virtual Q&As.

Examples 111

Examples Enterprise Management Work Management Conference 111

Binary Demand

JUNE 19, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

Pam Didner

OCTOBER 15, 2022

However, I know many event managers thrive on managing complex events. Therefore, I have high respect for event marketing professionals who manage events with ease and don’t freak out when things go wrong. Event management is teamwork. It’s still daunting, but tools can make it a little easier.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

SpotMe Blog

NOVEMBER 15, 2021

So, all of us that work in events need to ask ourselves honestly, which of these uncomfortable truths are stifling business, and how can we stay above the competition. . If you didn’t have the chance to join the event, you can watch the session on-demand here. . How can leading brands harness the power of events technology?

Marketing Automation Services 52

Marketing Automation Services Marketing & Strategy Communities Vendors 52

ClickZ

OCTOBER 6, 2020

Attendees may be given the choice between attending in-person or virtually, making every event experience and community a hybrid. As a result, the demands on event technology will continue to grow and the best vendors will accelerate years of innovation into the next few quarters.

Peer-to-peer 116

Peer-to-peer Fulfillment Intent Data Differentiation 116

Smashmouth Marketing

NOVEMBER 20, 2013

The benefits of being here are endless: Technology - Aisles and aisles of vendors selling everything from big data (impressed by Tableau ), to sales productivity tools such as InsideSales.com , which Green Leads just implemented. Learn - Study new marketing techniques. Demand Gen - Find new business. Come see what''s working.

CMO 100

CMO Lead Gen Vendors Conference 100

DemandBase

MAY 14, 2019

Read on for 15 great tips from ABM practitioners and vendors. At the center of any ABM strategy is the CRM and powerful marketing automation solution.” – Pallavi Sarup (Solution Engineer) and Bill Reed (Manager, Product Marketing). Marketers need more on-demand experiences with content. Salesforce Pardot. “At

Enterprise Management 66

Enterprise Management Account Based Marketing Marketing Management DemandBase 66

Zoominfo

OCTOBER 5, 2021

While creating a go-to-market strategy, it’s important to keep in mind who your potential customers are and what they need. Each step further solidifies the relationship between market demand, customer pain points, and brand offerings. First and foremost, targeting enterprise companies usually equates to larger deal sizes.

Ideal Customer Profiles 147

Ideal Customer Profiles Enterprise Management Marketing Analytics Tools Work Management 147

SnapApp

DECEMBER 20, 2018

We all know how fast demand generation evolves, and we need to evolve with it. To give you some inspiration – or maybe just to back up what you’ve already decided to do – we’ve assembled ten proven tactics for demand generation success in 2019. Interactive content addresses a lot of the challenges in demand gen today.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Webbiquity

SEPTEMBER 29, 2020

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. Not surprisingly, virtual event technology vendors have responded.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Content4Demand

FEBRUARY 7, 2020

The program will be divided into six tracks: content marketing, demand generation, digital strategy, ABM, channel marketing and sales enablement. Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers. In 2019, more than 1,300 sales and marketing professionals attended. Kelvin Gee, Sr.

Case Study 54

Case Study Case Studies Studies Work Management 54

Sword and the Script | B2B

JUNE 8, 2021

That reflects findings from some of the email marketing benchmarks published by email software vendors. That percentage is slightly lower for larger events – those with 100 or more attendees – at 46% conversion. The same metric for on-demand viewing is slightly lower, at an average of 29 minutes.

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

Webbiquity

JUNE 11, 2019

Is there pent-up market demand? Continued networking, doing events with amazing results, and keeping clients and attendees happy lead to long term relationships and returning business. We’ve had many events that we have done over 15 -20 yrs. That’s a long time for a vendor/client relationship to last! The Lessons.

Work Management 175

Work Management Marketing Management Word of Mouth Paid Search Agency 175

Content4Demand

DECEMBER 12, 2019

Demand Gen Report and ABM in Action recently launched their fourth annual ABM Benchmark Survey to gain an in-depth look into ABM practices within the marketplace. Access the present now to gain inspiration for an efficient and effective year of marketing. Winners will be announced at #B2BMX in February.

Peer-to-peer 54

Peer-to-peer Account Based Marketing ABM Content 54

Attendify

AUGUST 28, 2019

How do you self-diagnose whether it’s time to switch your event tech provider, and what’s the best way to source a new one if needed? If you’re on the fence about whether or not you need to change your event tech vendor, give your system a check-up. Symptom #2: Your demands have grown, and your platform is falling behind.

Work Management 38

Work Management Marketing Management Peer-to-peer Vendors 38

SpotMe Blog

MAY 25, 2021

But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. Not to mention the tracking and data capabilities event marketers can take advantage of with a digital experience. Event planning is just one part of the event production process.

Work Management 52

Work Management Product Marketing Management Act-On 52

SnapApp

JULY 24, 2018

If you’ve read the SnapApp blog (or any marketing publication recently, for that matter) you’ve probably seen the increased importance of sales and marketing alignment. Buyers are increasingly demanding a world where marketing and sales is seamless – there is no handoff, it’s simply one engine that fuels your customer journey.

Top of Funnel 75

Top of Funnel Interactive Marketing Sales Qualified Leads Content 75

Jifflenow

JANUARY 7, 2020

While we agree with targetting certain personas in a group, the event meetings scene today demands more. Every event plays host to many different attendees , each looking for and working in their own unique way. Trend #1 – Personalization. Birds of a feather may flock together but each bird deserves special attention.

Marketing AI 75

Marketing AI Enterprise Management Trends Work Management 75

Heinz Marketing

APRIL 4, 2022

By Matt Heinz , President of Heinz Marketing. Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Dana : Sure.

Top of Funnel 89

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 89

Attendify

MAY 14, 2019

Post-event, your sales and marketing teams should waste no time in mapping these insights, then put them to work during attendee follow-up. Quickly getting insights about qualified leads to sales and marketing teams is the holy grail of every demand generation program, and event leads are no different.

Lead Ranking 49

Lead Ranking Lead Scoring Marketing Automation Services Work Management 49

SnapApp

FEBRUARY 4, 2016

Oh boy, here it comes… the spring event season– but if you’re brain is on the same track as mine you’re probably questioning if it ever ended. The role of an event marketer is quickly starting to feel slightly like a flight attendant with how many air miles we’re racking up.

Conference 59

Conference Marketing Management Marketing Automation Services Marketo 59

SpotMe Blog

JUNE 2, 2021

Generating B2B leads typically involves both of these: Demand generation: Creating targeted online and print content marketing materials, ads, webinars, etc. Hosting an event for your company’s products and services is a sure-fire way to demand interest and collect leads. . Looking for guidance around demand generation?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

6sense

JANUARY 7, 2016

Modern marketers are awash in new technologies, distribution channels and strategies. It’s easier than ever to lose sight and chase the newest fad, forgetting that the marketing goals of creating marketplace awareness and generating demand should be your main focus. The Demand-Generation Team.

Enterprise Management 48

Enterprise Management B2B Marketing Ad Building Marketing Management 48

Jifflenow

JANUARY 7, 2020

While we agree with targetting certain personas in a group, the event meetings scene today demands more. Every event plays host to many different attendees , each looking for and working in their own unique way. Trend #1 – Personalization. Birds of a feather may flock together but each bird deserves special attention.

Marketing AI 52

Marketing AI Trends Enterprise Management Work Management 52