Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options
Martech
APRIL 1, 2022
As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). Viewers are flocking to AVOD, an eMarketer study shows. In fact, we are seeing consolidation in the category in an effort to deliver on that demand to advertisers.”. Growing viewership.
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