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Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options

Martech

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). Viewers are flocking to AVOD, an eMarketer study shows. In fact, we are seeing consolidation in the category in an effort to deliver on that demand to advertisers.”. Growing viewership.

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Book Review: eMarketing Strategies for the Complex Sale

Webbiquity

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. Sections two and three, Customer Consensus and Natural Nurturing , begin getting into the meat of the strategy.

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Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013.

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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

As marketing technology continues to evolve, the demand for resources supporting both problem awareness and vendor validation increases dramatically. The good news is that more martech vendors appear to be up to the challenge in providing resources for new users and more experienced marketers. Obtain Certifications.

Training 185
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What every marketer needs to know about programmatic advertising

Martech

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. of the digital display ad market, according to eMarketer. In the U.S., 3: Essential metrics.

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Interview with Ardath Albee, CEO of Marketing Interactions

ANNUITAS

She specializes in helping companies with complex sales utilize eMarketing strategies to generate more and better sales opportunities. In addition to being a frequent blogger and instructor, Ardath is also the author of eMarketing Strategies for the Complex Sale. That’s the role the vendor must play in the story.

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You May Be Surprised At The Biggest B2B Marketing Responsibility Of 2016

Marketing Insider Group

Of course, with a staggering amount of technology available to marketers ( 1,876 vendors as of Scott Brinker’s latest count ,) and Gartner’s predictions that the CMO will spend more on IT than the CIO by 2017, it comes as no surprise that managing this technology took it’s place as a major responsibility in the survey. Why Customers?