Zoominfo

APRIL 25, 2021

That piece of AI technology is revolutionizing the buyer journey today, and it may make you wonder: Is it time to add chatbots (or live chat) to your demand engine? Chatbots are the perfect tool to amp up your website while seamlessly fitting into your demand generation engine. Are You Exhausting Email and Social to Distribute Content?

Demand Generation 100

Demand Generation Sales Management Demand Top of Funnel 100

Metadata

JULY 22, 2020

Both demand generation and account-based marketing (ABM) are as old as marketing itself: after all, somewhere around 90 percent of marketing is generating demand. However, while demand generation has been knitted into MarTech for years now, ABM software, as a category, is newer to the scene. Let’s explore.

Account Based Marketing 98

Account Based Marketing Demand Generation Demand Generation Agencies Ideal Customer Profiles 98

ANNUITAS

MAY 5, 2020

It’s a big shift in the marketplace and has been made possible, in part, by the emergence of demand marketing technology and technologist. . Demand marketing technology isn’t new, nor is its impact on how companies can achieve growth. What are the key performance indicators that your demand marketing team uses?

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

PureB2B

MAY 30, 2022

Demand generation and lead generation are essential for any company. Demand and lead generation are the lifeblood of any growing company. I'm going to walk you through what both demand and lead generation are, examples of them in practice, and help you consider if you should be focusing on one over the other.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Martech

JANUARY 9, 2023

MAPs help businesses identify potential customers and automate the process of nurturing the leads to sales readiness using channels like email, social media, webpages and display ads to bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel. Lead management.

Marketing Automation Services 119

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 119

Zoominfo

MAY 31, 2023

This is especially true during uncertain economic times — it’s a (near-term) waste to try creating demand that isn’t there. Intent signals can also create better alignment with your sales team when it comes to account prioritization and campaign messaging, giving the entire go-to-market operation a much more targeted list to prioritize.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profiles Intent Marketing Analytics Tools 130

Zoominfo

NOVEMBER 29, 2021

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. You can monitor your email program holistically or segment by type of email.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

PureB2B

DECEMBER 9, 2020

Demand generation and lead generation are essential for any company. Demand and lead generation are the lifeblood of any growing company. I'm going to walk you through what both demand and lead generation are, examples of them in practice, and help you consider if you should be focusing on one over the other.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

DealSignal

APRIL 10, 2024

The type of intent signals a user is leaving and the strength of those signals can indicate a user’s interest in your product, which is invaluable for creating targeted marketing campaigns or delivering strong sales cadences. Comparing vendors on a third-party review website.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

The Point

FEBRUARY 28, 2023

Whatever the reason, unused funds are a lost opportunity for both the partner and the sponsoring vendor. What’s your unique selling proposition (USP) in the context of your partnership with this particular vendor? Weaving that story into content, ads, and other campaign assets will help your company stand out. Be realistic.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Examples of outbound prospecting include email outreach, social selling, and cold calling. Marketing Campaigns.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Metadata

JANUARY 25, 2023

In: demand-generation. But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.” Kaylee is the VP of Revenue at Refine Labs, and former Director of Demand Generation at Chili Piper.

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

PureB2B

JUNE 9, 2022

Demand generation marketing is often measured by the amount of revenue you can influence over a set period of time, or as most marketers call it, lead generation. Content syndication not only offers a scalable solution for lead generation, but also plays into the greater demand gen strategy of building brand awareness and thought leadership.

Vendors 62

Vendors Lead Ranking Lead Scoring Top of Funnel 62

Metadata

JANUARY 27, 2022

Hiring the right person to lead your demand generation effort is tough. Very few can back up their experiences with an in-depth understanding of successful, modern demand gen. Many of the questions I ask are to understand a candidate’s perspective on demand gen. My top interview questions for demand generation managers.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Work Management 52

ANNUITAS

FEBRUARY 28, 2022

It’s time for companies to learn how to build a customer-centric ABM experience instead of using ABM tools to just run more interruptive campaigns. Unfortunately, 57% of those same buyers say vendors have failed to meet their expectations. Brings a strategic lens to both customer engagement and demand. Stop campaigning.

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Ad Building 147

Martech

DECEMBER 5, 2023

of every dollar that enters a demand-side platform (DSP) reaches a consumer. The average number of websites and apps used for campaigns by the 21 marketer study participants was an astounding 44,000. Business email address Subscribe Processing. billion impressions between September 2022 and January 2023. Where does it go?

Studies 94

Studies Paid Search Agency Ads Correlation 94

ANNUITAS

SEPTEMBER 21, 2018

For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? And what does this mean for our ANNUITAS Perpetual Demand Generation ® (PDG) investments? For example, it’s no longer about Email or Web as silos, but about the entire, integrated, orchestrated experience.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

ANNUITAS

JUNE 24, 2014

Great until you come back to the office and have 200 emails and voice mails from people (vendors) you have not met. The idea behind integrating events into an overall Demand Generation Strategy is something that most marketers believe in. How to integrate events into a Demand Generation Strategy?

Demand Generation 100

Demand Generation Demand Ideal Customer Profiles Buyer Personas 100

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. Email marketing remains valuable, particularly for B2B, despite changing KPIs. That’s why email is such an important channel.”

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

PathFactory

MARCH 12, 2020

Early 2020 has seen no shortage of this with many industry events being cancelled, forcing marketers to quickly pivot and adapt their demand plans. You can also take this as an opportunity to get even smarter about how you execute your classic campaign playbooks. Which ad vendors are giving me the most bang for my buck?

Demand 52

Demand Tactics Work Management Marketing Management 52

Salesforce Marketing Cloud

NOVEMBER 29, 2023

In channel sales, companies (here we’ll call them vendors) sell through intermediaries. Partners for delivery and implementation: Are you expecting accelerated growth or an uptick in demand? You might position your program as simple, lucrative, collaborative, or in high demand from their own customers.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Customer Experience Matrix

JANUARY 1, 2019

The industry added 29 vendors and 2,653 employees, slightly more than the 26 vendors and 2,233 employees added in 2017. Vendor funding increased $568 million in 2018 vs $492 million in 2017. And increased competition from non-CDP vendors is clearly on the horizon. But the smooth growth hides some interesting twists.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

PureB2B

MAY 10, 2022

Demand generation marketing is often measured by the amount of revenue you can influence over a set period of time, or as most marketers call it, lead generation. Content syndication not only offers a scalable solution for lead generation, but also plays into the higher demand gen strategy of building brand awareness and thought leadership.

Vendors 62

Vendors Marketing Attribution Demand Generation Agencies Marketing Qualified Leads 62

DealSignal

AUGUST 3, 2023

According to research from ActiveCampaign , the ROI of email marketing is a whopping 4200% (or $42 for every $1 spent). However, not all email marketing campaigns are created equal. The best email marketing campaigns target the right audience with engaging, personalized emails at the right time.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

ANNUITAS

DECEMBER 11, 2023

The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

TrustRadius Marketing

APRIL 17, 2022

With the right people, these tools can give well-crafted campaigns a scale otherwise impossible. Invesp 2021) 77% of companies have seen more engagement with email marketing over the past 12 months. Demand Spring 2021) 86% of marketers are fairly satisfied to satisfied with their MAP vendor. Demand Spring 2021).

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

The Point

JUNE 7, 2017

Most BDR emails that make it to my inbox (i.e. But, ever so occasionally, an email makes it through that immediately resonates, or at least grabs my attention. The email below (I’ve purposely omitted both the company and the rep’s name) is one such example. Subject Line: Howard | Spear + [Vendor Name].

Best Practices 145

Best Practices Lead Ranking Sales Qualified Leads Account Based Marketing 145

Martech

NOVEMBER 14, 2022

If you’re a retailer, I hope you’re hanging in there, all your campaigns are going according to plan, and the screaming-down-the-hall moments are few and far between. It poses another challenge for email. But email can rise to meet it, just as it emerged as a winner in the COVID-19 pandemic.

Enterprise Management 107

Enterprise Management Work Management Paid Search Agency Marketing Management 107

Martech

APRIL 5, 2023

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. Meanwhile, with Netflix and Disney Plus investing in ad-supported versions of their services, inventory is expanding to meet the demand. Why are these platforms important?

Mobile Advertising 98

Mobile Advertising Ideal Customer Profiles Privacy Paid Search Agency 98

Martech

AUGUST 23, 2023

The demand for advanced marketing technologies has surged as businesses pivot their operations online. It’s not just about staying competitive; it’s about understanding intricate customer behaviors, forecasting market trends and meeting the evolving demands of today’s consumers. Furthermore, integration issues arose.

Work Management 96

Work Management Marketing Management Digital Transformation Customer Satisfaction 96

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Examples of outbound prospecting include email outreach, social selling , and cold calling.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Martech

SEPTEMBER 24, 2021

These can include email marketing campaigns as well as in-person or virtual roadshows and events geared toward groups. Media used can include email, web content personalization, digital advertising and retargeting, as well as live or virtual events for large groups. Account targeting.

Account Based Marketing 120

Account Based Marketing Enterprise Management Work Management Paid Content 120

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. We must adopt privacy-centric marketing solutions to cater to changing consumer demands. The ability to transform it before passing it on to vendor platforms. Get MarTech! In your inbox.

Work Management 93

Work Management Marketing Management Privacy Marketing Analytics Tools 93

Choozle

MARCH 14, 2019

Making a suite of targeting strategies accessible through an intuitive UI, Choozle is the top choice for digital marketers leaving managed-service demand side platform companies behind to take ownership of their media buying. Designed for easy, scalable, self-service campaign management. We’re just an email away.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Paid Search Agency 40

Binary Demand

JUNE 22, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Litmus

JULY 7, 2022

Data hygiene may not sound like the most exciting part of email marketing—but it’s one of the most important steps to designing campaigns that perform. It requires discipline, governance, and proactivity with teams (and vendors) across your organization. How poor data hygiene can impact email marketing.

Data Hygiene 91

Data Hygiene Work Management Marketing Management Email Marketing 91

Litmus

FEBRUARY 8, 2024

Data privacy Despite the rise of social media and other digital platforms, email marketing remains one of the most popular and effective marketing channels, and no wonder—over 4 billion people use email every day. According to a recent Hubspot report : 77% of marketers have seen email engagement increase over the past year.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82