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Content Standard
JUNE 27, 2023
As a healthcare solutions provider, you’re functioning in an era in which your prospects (and existing customers) need educational support that provides clarity in the midst of chaos. An educational content strategy tackles these problems head-on.
ANNUITAS
JUNE 10, 2020
This is particularly true for Demand Marketing, which today finds itself at a crossroads. Answering the question, “What is Demand Marketing,” requires some context – particularly given a substantial shift in its core mission over the past twenty years. What does Demand Marketing mean today? What does Demand Marketing mean today?
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Martech
JANUARY 21, 2022
Ideally, you’d want to follow a structured, test-based approach for how you bring new technology into the enterprise, and you’d expect participating vendors to follow your lead in the vetting process — out of respect, if nothing else. Your team comes to an educated consensus decision. It’s a global firm, a recognized brand.
Marketing Insider Group
JUNE 22, 2020
Probably the most significant is the importance of strategic demand generation and the value of great B2B marketing , supported by data- and insights-driven decision making. Despite similar levels of at the time of incarceration, graduates attain higher levels of education with 84% having some college and 30% earning advanced degrees.
Madison Logic
OCTOBER 18, 2023
Marketers have traditionally been forced to make hard tradeoffs between their brand and demand activities and decide how to shift budgets when new challenges arise. In most cases, brand-building efforts typically lose out to demand as marketers focus on short-term initiatives to fill the sales pipeline and generate revenue.
Rev
SEPTEMBER 20, 2023
The undeniable reality of demand marketing is that buying behaviors have changed, and the old tried-and-true playbook hasn’t aged gracefully. There was much less information out there, and buyers had to engage with vendors much sooner in the cycle to get that information.” So much info, so much noise. People follow people,” he says. “We
Webbiquity
JANUARY 18, 2022
The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where they are in the buying process. why does adoption remain low?
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