Ambal's Amusings

OCTOBER 20, 2009

T he High-Tech Direct Marketing Handbook is packed with 65 tips and techniques on demand generation strategy. Sewell, the author of T he High-Tech Direct Marketing Handbook to get an insider look into the making of this Handbook. Sewell is president and founder of Connect Direct Inc. (CDI

Direct Marketing 100

Direct Marketing Demand Generation Agencies Work Management Marketing Management 100

The Point

MARCH 17, 2014

Excerpted from “The High Tech Direct Marketing Handbook” To download your free copy, click here. .” It could be the one thing that saves your campaign from imminent disaster.

Demand Generation Agencies 100

Demand Generation Agencies Demand Campaigns Copywriting 100

Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. What do we mean by “direct mail marketing”?

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

The Point

SEPTEMBER 17, 2009

Newly updated, revised, and now available for the first time in convenient ebook format: The High Tech Direct Marketing Handbook. This is the 5th edition of the handbook, a compilation of 65+ tips and techniques on direct marketing strategy, creative, offers, media, and just about everything in between. [.].

Demand Generation 100

Demand Generation Demand Generation Tips 100

KoMarketing Associates

JANUARY 5, 2021

Not all B2B marketers have an integrated marketing strategy in place, but new research suggests that more are working on creating on to develop a more dynamic approach. The authors of the report note that there is no universally agreed-upon definition of integrated marketing. B2B Marketers and Content Marketing Strategies.

Marketing Report 251

Marketing Report B2B Marketing Planning Marketing & Strategy 251

KoMarketing Associates

OCTOBER 20, 2020

S2 recently published the “S2 Research Marketing Decision Makers & Marketing Firm Relationships Survey,” and participants were asked to rank how important they perceived seven common marketing tactics to be, ranging from public relationships to copywriting and design. and grassroots and event marketing (2.8).

Social Media 256

Social Media Customer Surveys Tactics Social Marketing 256

Zoominfo

FEBRUARY 22, 2023

This article covers the details of the Tribunal’s findings and what they mean for the direct marketing industry. The ICO Investigation of Credit Reporting Agencies In 2018, the ICO audited the direct marketing practices at three of the main Credit Reference Agencies (CRAs) in the UK: Equifax, TransUnion and Experian.

Privacy 130

Privacy Paid Search Agency Transparency Rules 130

Marketing Insider Group

NOVEMBER 28, 2022

But executives in most organizations are demanding more from us. In the coming years, Marketing will go in 2 distinct directions: Marketing will become recognized as a strategic function and a driver of revenue for companies. They want marketers who are leaders. After all, who can blame them?

Paid Search Agency 328

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 328

Martech

OCTOBER 10, 2023

Here’s why brands must adopt a new approach to customer connection and how we can meet the demands of empowered consumers in this landscape. To stay competitive, companies must adapt their digital marketing strategies. Consumers now demand more information and brand trust before buying. across three industries.

Marketing AI 122

Marketing AI Paid Search Agency Allocation Marketing Management 122

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. And, 31% more likely to be hiring additional sales reps to meet demand. What is Lead Generation?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Leadspace

NOVEMBER 16, 2022

In the times of direct marketing, we were told that the list is one of the most important ingredients of a successful campaign. In recent years we’ve added intent to the process, but we’ve seen that it typically only adds a couple of percentage points in upping the odds for creating closeable demand.

Segmentation 126

Segmentation Campaigns Lead Ranking Classified Ads 126

markempa

SEPTEMBER 4, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Marketing Insider Group

DECEMBER 20, 2022

Some examples include: Content marketing. Direct marketing. Now go out and become a demand generation rock star and come back to tell us about your success. With content marketing , you can drive qualified traffic to your website and engage new visitors. You can generate leads through a number of different ways.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Binary Demand

JUNE 22, 2023

Data Analysis: It generates valuable data that identifies where to direct marketing resources. When a company grows or customer demands change, an outsourced data provider will quickly adjust resources, functionality, and support to accommodate these changes.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

The Point

OCTOBER 22, 2013

In the long run, it pays to extend the reach of your demand generation campaign to include not only those prospects ready to buy, but also anyone else that might be facing the specific issue or problem that your product or service can solve. Occasionally, however, other factors demand a more targeted, aggressive approach.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Tips Copywriting 100

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. And, 31% more likely to be hiring additional sales reps to meet demand. What Is Lead Generation?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Top Rank Marketing

JANUARY 5, 2024

ANA B2B Marketing Budget and Spend Trends for 2024 [Report] 48 percent of B2B marketers have said that they expect marketing budgets to increase during 2024, with the leading areas of marketing spending expected to be in-person events, direct marketing, and content marketing, while 25 percent noted being very optimistic when it comes to the outlook (..)

Paid Search Agency 108

Paid Search Agency B2B Marketing Demand Generation Agencies Linkedin 108

markempa

APRIL 5, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The article is based on a recent interview with he did with Charlie Shafton, Director of Marketing Programs at Aspect Software.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

The Point

MAY 11, 2015

You see similar sentiments echoed throughout the marketing press. Marketers are no longer the “arts and crafts” people, we’re told. Marketers are strategic players, contributors to the bottom line, demanding of a seat at the “revenue table”. Good data ensures that you’re marketing to the right people at the right time.

Creativity 100

Creativity Demand Generation Agencies B2B Marketing B2B 100

Marketing Insider Group

JUNE 23, 2020

For IoT devices to be useful and in demand, they need to solve real problems. So far the direct marketing opportunities in smart speakers and digital assistants have been fairly limited. Annoying and intrusive marketing messages would surely mean sudden death for such products in a market where there are so many alternatives.

Internet Marketing 363

Internet Marketing Advertising Agencies Marketing Agencies 2 Paid Search Agency 363

markempa

APRIL 18, 2007

« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers. What do you think?

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

The Point

MAY 30, 2014

. • marketing automation and related technologies make it easier than ever for clients to produce campaigns and generate demand using in-house resources. Agencies need to deliver strategic thinking and new ideas for how clients can more fully integrate marketing technology into their demand generation strategy.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

Zoominfo

MAY 25, 2021

Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boost marketing and sales teams. Marketing and sales operations consequently became more proficient with technology.

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

Martech

AUGUST 9, 2023

He also writes for Demand Gen Report and ABM In Action. Mark also serves as committee chair for the Direct Marketing Association International ECHO Awards Board of Governors. followers) Juliet Randall Juliet is Salesforce’s vice president for Global Account-Based Marketing Strategy.

Account Based Marketing 84

Account Based Marketing ABM DemandBase Marketing Analytics Tools 84

markempa

AUGUST 15, 2006

« Webinar: Lead Generation Strategies for the Complex Sale | Main | E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper » Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 Im speaking at MarketingSherpas Demand Generation Summit being held in Boston and SF this fall.

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Binary Demand

JUNE 19, 2023

Data Analysis: It generates valuable data that identifies where to direct marketing resources. When a company grows or customer demands change, an outsourced data provider will quickly adjust resources, functionality, and support to accommodate these changes.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

Heinz Marketing

AUGUST 28, 2021

In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. They help us orient ourselves in the world in ways we may barely register. Thank you for the great read, Frank Rose. 10 Tough Questions to Evaluate Your Target Account List.

Demand Generation 115

Demand Generation Account Based Marketing B to B Terms and Conditions 115

The Point

MAY 27, 2014

Adapted from “The High Tech Direct Marketing Handbook”. B2B Marketing Copywriting Creative Demand Generation direct marketing email marketing lead generation assumptive close assumptive close technique b2b copywriting b2b copywriting tips email copywriting tips'

Copywriting 100

Copywriting B2B Demand Generation Agencies Demand Generation 100

B2B Marketing Directions

NOVEMBER 15, 2020

Brand vs. Demand Spending - According to decades of research studies , companies that continue to market aggressively during a recession will recover faster and probably gain market share when the recession ends.

B2B Marketing 98

B2B Marketing Budget Programs Terms and Conditions Forecasting 98

The Point

MAY 30, 2013

In days long past, companies hired one marketing firm, usually an advertising agency, to coordinate a broad spectrum of marketing needs. Be up front about internal pressures or deadlines you may be facing , or other competing demands (for example, a product launch or a new hire) that may delay your response on a key deliverable.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

The Point

MARCH 18, 2014

If those purchased lists, as is often the case, filter into the company’s demand generation engine, the result is the kind of indiscriminate, untargeted campaigns that are the topic of Phil’s rant. I’m old enough to remember when list-based marketing was the workhorse of B2B demand generation (or, as we called it back then, “direct marketing.”)

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

The Point

DECEMBER 3, 2013

Marketing thought leaders abound in Silicon Valley, yet all I see here is the names of the three co-sponsors, a decision that smacks more of promotion than thought leadership. With all due respect to Direct Marketing News , even this long-time direct marketer would be hard-pressed to sell that publication as a hotbed of Modern Marketing.).

Webcast 100

Webcast Eloqua B2B Thought Leadership Webinar Metrics 100

The Point

FEBRUARY 10, 2010

Marketing pundits have been proclaiming that direct mail is making a comeback ever since I first cut my teeth in direct marketing back in the late 80s. I can only report that whereas the heady days of mail are long gone, far more B2B clients are utilizing direct mail today compared to say, five years ago.

Microsite 100

Microsite Demand Generation Trade Show CAN-SPAM 100

Inbox Insight

MARCH 2, 2022

Direct Marketing is another channel high on the agenda for senior B2B marketers in 2022, with 42% planning investment in this channel and 30% citing it as a critical channel to their strategy. With nearly a third of B2B marketers still utilizing Direct Marketing, it clearly remains highly regarded in the marketing arsenal.

Multi-Channel 52

Multi-Channel Marketing Report Advertising Channels Research 52

The Point

AUGUST 17, 2010

Tags: B2B Marketing Database Marketing Demand Generation Dimensional Mail Direct Mail Installed Base Marketing Lead Management Lead Nurturing direct marketing b2b demand generation b2b lead generation direct marketing best practices.

Marketing Mix 100

Marketing Mix Planning Lead Nurturing Demand Generation 100

The Point

APRIL 30, 2009

What do fishing licenses have to do with B2B demand generation? But the very fundamental direct marketing principles on display here [.]. Tags: B2B Marketing Creative Demand Generation Direct Mail direct marketing lead generation b2b lead generation.

Lead Gen 100

Lead Gen Peer-to-peer Demand Generation Marketing Qualified Leads 100

The Point

NOVEMBER 9, 2009

Surely, there are meetings that demand an in-person presence, and those that don’t. Tags: B2B Marketing Demand Generation E-mail direct marketing email design email marketing b2b demand generation b2b direct marketing b2b lead generation. Seriously though. Surely this isn’t news, right?

Email Campaigns 100

Email Campaigns Demand Generation Agencies Campaigns Demand Generation 100