PureB2B

APRIL 29, 2022

Demand generation marketers are under immense pressure. It’s also incredibly important, as the ability to generate demand at each stage of the buyer journey can have a huge impact on your marketing ROI. which is precisely why so many organizations invest so much of their budget in multi-channel demand generation campaigns.

Demand 62

Demand Top of Funnel Marketing Management Effectiveness 62

PureB2B

APRIL 29, 2022

Demand generation marketers are under immense pressure. It’s also incredibly important, as the ability to generate demand at each stage of the buyer journey can have a huge impact on your marketing ROI. which is precisely why so many organizations invest so much of their budget in multi-channel demand generation campaigns.

Demand 62

Demand Top of Funnel Effectiveness Marketing Management 62

PureB2B

SEPTEMBER 16, 2020

So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? This can create vendor fatigue over time. What other solutions does that content syndication vendor use to back up their processes? Research Recommendations.

Vendors 62

Vendors Research Top of Funnel Tips 62

Metadata

JULY 22, 2020

Both demand generation and account-based marketing (ABM) are as old as marketing itself: after all, somewhere around 90 percent of marketing is generating demand. However, while demand generation has been knitted into MarTech for years now, ABM software, as a category, is newer to the scene. Let’s explore.

Account Based Marketing 98

Account Based Marketing Demand Generation Demand Generation Agencies Ideal Customer Profiles 98

Zoominfo

NOVEMBER 29, 2021

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. Demos : Number of MQLs that sign up for a scheduled demo.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Webbiquity

AUGUST 18, 2020

Pricing: contact vendor. Pricing: contact vendor. There’s a main stage for keynote-style presentations, expo booths where attendees can interact with vendors, breakout session areas, and one-to-one video networking. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Zoominfo

MAY 23, 2023

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Metadata

JANUARY 25, 2023

In: demand-generation. But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.” Kaylee is the VP of Revenue at Refine Labs, and former Director of Demand Generation at Chili Piper.

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

PureB2B

JULY 2, 2019

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. I have yet to work with a client that has used this as their main demand generation weapon with any long-term success. Make it Fun. Make it fun.

Demand Generation 62

Demand Generation Demand Generation Top of Funnel 62

Biznology

DECEMBER 15, 2021

Vendor consolidation. But Brinker pointed out in an interview recently that the martech product list (at 8,000 in 2020) is an ever-evolving organic entity, with vendors entering and leaving all the time. Buyers appreciate video for all kinds of uses, from explainers, to product comparisons and demos, to customer testimonials.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Zoominfo

OCTOBER 28, 2021

You can run into dozens of decision-makers and influencers on a buying committee, grapple with increased demo demands, and face requests from various departments. Along the way, our sales rep dealt with obstacles such as dozens of demos, a complicated request for proposal from the buyer, and one call with 67 people on it.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Sales Cycle 130

SmartBug Media

AUGUST 28, 2019

Here are six reasons why you need to start using video in your demand generation efforts right now. The modern lifestyle makes it hard to thoroughly read long product descriptions or spend hours researching different vendor options. Video marketing is amazing for demand generation and can be used in every part of your flywheel.

Demand Generation Agencies 73

Demand Generation Agencies Demand Generation Demand Video Marketing 73

Marketing Insider Group

FEBRUARY 22, 2023

In order to do that, we must place customer insights ahead of internal demands. Their needs, motives, and demands must influence what you write. A buyer that completes a demo form is farther down the funnel. Or request a demo? It can include guides of the process, training materials, how-to guides, and demo videos.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 262

DiscoverOrg

APRIL 20, 2017

Output : Inquiries, proposals, demo requests. Better demand generation. Demand generation has always been a consideration, of course, and traditional metrics like open rates and deliverability won’t go away anytime soon. Request a demo to see our sales intelligence in action. Improve sales productivity.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

The Point

FEBRUARY 28, 2023

Whatever the reason, unused funds are a lost opportunity for both the partner and the sponsoring vendor. What’s your unique selling proposition (USP) in the context of your partnership with this particular vendor? For some, it may be the hassle of navigating an onerous MDF approval process. Define your message. Be realistic.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

The Point

APRIL 22, 2020

However, as much as it has a reputation as a way to generate “guaranteed” leads, content syndication is not a cure-all, and indeed, more than most demand generation channels, is likely to generate sales leads that gravitate towards the early stages of the buying cycle. Set appropriate thresholds for sales follow-up.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

NetLine

OCTOBER 10, 2019

Fortunately, there are plenty of tools and vendors in the MarTech space designed to focus on these challenges. To accomplish this, your organization looks to vendor partners to streamline the process and maximize its success rate. In many scenarios, determining which vendor fits you best comes down to organizational preference.

Lead Gen 45

Lead Gen Vendors Lead Ranking Sales Qualified Leads 45

KoMarketing Associates

JULY 9, 2019

Recently, TrustRadius published “The 2019 B2B Buying Disconnect” report to shed light on the disconnect between B2B marketers and vendor expectations. However, product demos earned slightly more than 3.0, Product demos may not be the only way that B2B marketers attempt to resonate with their target audience in the near future.

Marketing Report 121

Marketing Report B2B Marketing B2B Purchase Intent 121

DealSignal

APRIL 10, 2024

Comparing vendors on a third-party review website. This is something not typically provided by vendors—you would get this from your internal tech stack. This can be vendor comparison guides, case studies, and more. For example, Bombora and Demand Gen Report would be typical vendors of third-party intent data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

ClickZ

FEBRUARY 13, 2020

The number of CDP vendors is large and growing larger with every industry report. User reviews can be a source of truth when searching for a vendor. Chiefmartec puts the number of vendors at somewhere above 7,400. That’s a lot of different vendors. You’re then faced with an overwhelming amount of vendors.

Vendors 101

Vendors Customer Satisfaction Case Studies Case Study 101

Heinz Marketing

NOVEMBER 28, 2020

A recent study suggests B2B buyers rely most on product demos and vendor websites. Content + Data: The Pillars of a Successful Demand Gen Strategy. Demand gen strategies can be tricky, but content and data are the heart and brains of the operation. Thanks for your thoughts, Sondra Wolfer. Great read, Ayaz Nanji.

Account Based Marketing 134

Account Based Marketing B2B ABM B2B Sales 134

Zoominfo

SEPTEMBER 22, 2022

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. Get a Demo 2. Marketing Intelligence & Automation This will help your demand generation team interpret data and put it to good use. Ask the potential new vendor about their onboarding and training processes.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Rollworks

MARCH 27, 2019

Before you commit to a long-term ABM strategy, ask your ABM vendor these questions. Not all account-based marketing vendors are created equal and since most B2B deals can take months (if not years) to close, it’s important to figure out exactly what you’re getting with that expensive ABM contract. ' Click To Tweet.

Account Based Marketing 40

Account Based Marketing Vendors ABM Marketing Budget 40

Zoominfo

FEBRUARY 5, 2021

In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. A sales rep walks them through a product demo. Post-demo, the rep follows up; leads buy the product and leave the funnel as new customers. They might request a demo here (or in the next stage).

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Rollworks

MARCH 27, 2019

Before you commit to a long-term ABM strategy, ask your ABM vendor these questions. Not all account-based marketing vendors are created equal and since most B2B deals can take months (if not years) to close, it’s important to figure out exactly what you’re getting with that expensive ABM contract. ' Click To Tweet.

Account Based Marketing 40

Account Based Marketing Vendors ABM Marketing Budget 40

Zoominfo

AUGUST 22, 2022

“Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Are they still learning about their problem, or are they deciding between vendors? Do they experience the problems your solution solves?

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

KoMarketing Associates

DECEMBER 5, 2018

Demand Gen recently conducted the “2018 B2B Buyers Survey” and found that the first one-to-three months of the buying process are critical to getting customers’ attention. At the one-to-three-month mark, B2B buyers say that they have spoken to a sales representative from a vendor they selected as well.

Buyer's Journey 149

Buyer's Journey Peer-to-peer B2B B2B Sales 149

SalesIntel

MARCH 14, 2023

According to the Salesforce State of Marketing report, 65% of businesses will consider switching vendors if a brand doesn’t make any effort to personalize communication. Buyers demand a consumer-like experience from brands whose deeply customized content is essential to make this possible. Schedule a SalesIntel Demo 2.

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management High Quality Lead 98

LeanData

MARCH 14, 2023

But, the shrinking inbound motion is also a proof point that B2B buyers behave markedly different than just a few years ago, and their new B2B buying journeys are forcing vendors to change almost everything they thought they knew about successful GTM strategies. There’s a New B2B Buyer Over 50 percent of the U.S.

Lead Ranking 52

Lead Ranking Marketing Management Peer-to-peer Marketing Analytics Tools 52

Zoominfo

MARCH 15, 2022

So if your ad is not getting clicked on, then it’s not going to be presented first or as often,” says Lauren Temmler, senior demand generation manager at ZoomInfo. Get a Demo 5 Tips to Optimize Your Paid Ad Bidding Strategy 1. Know your cost per MQL and cost per demo,” MacCarvill says. Another factor is audience data.

Budget Programs 130

Budget Programs Paid Search Agency Lead Ranking Work Management 130

PureB2B

JULY 2, 2019

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. I have yet to work with a client that has used this as their main demand generation weapon with any long-term success. Make it Fun. Make it fun.

Demand Generation 48

Demand Generation Demand Generation Top of Funnel 48

Sana Commerce

AUGUST 15, 2023

Pre-order and backorder features not only improve inventory management, but they also help manufacturers, distributors, and wholesalers meet customer demands more efficiently. Some advantages of utilizing these features include: Reduce inventory costs Inventory management can be tricky when you don’t have an exact indication of demand.

Order 52

Order Work Management Marketing Management B2B 52

Engagio

MAY 22, 2017

In 2006, SiriusDecisions introduced their revolutionary Demand Generation Waterfall, which defined the stages B2B orgs use to measure and optimize demand creation. Hence, in 2017, SiriusDecisions revealed their new Demand Unit Waterfall at SiriusDecisions 2017 Summit. Introducing the SiriusDecisions’ New Demand Unit Waterfall®.

Lead Ranking 85

Lead Ranking Demand Marketing Qualified Leads Account Based Marketing 85

NetLine

OCTOBER 12, 2018

Marketers are faced with so many nuances and variables when choosing vendors for their martech stack. To help you sort through the options and make sense of the logo-lunacy, here are a few tips for how to choose a lead gen vendor. Or, learn more through a demo with an expert. Evaluate what you have already. Define objectives.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

Zoominfo

FEBRUARY 5, 2021

In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. A sales rep walks them through a product demo. Post-demo, the rep follows up; leads buy the product and leave the funnel as new customers. They might request a demo here (or in the next stage).

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

SalesIntel

SEPTEMBER 23, 2022

Go ahead, request a demo , and see for yourself. Request a Demo. Unique On-Demand Research Service SalesIntel’s unique “ Research-on-Demand ” service remains a focal point for companies that target a very specific audience or operate in a niche market. Request a Demo. Request a Demo. Request a Demo.

Zoominfo 52

Zoominfo Transparency Click Rate Pricing 52

Madison Logic

FEBRUARY 7, 2024

Personalization is no longer a nice touch—it’s a buyer demand. Here’s how you can balance your personalization and privacy efforts: Place stronger guardrails around your data security and seek out partners and vendors that take data privacy seriously. Request a demo to learn how we can help.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52