DemandBase

MARCH 23, 2020

As companies deal with the repercussions and try to assess its impact, we are also facing the difficult realization that demand is likely to decline across most sectors. With demand waning and budgets tightening, this is not the time to waste precious marketing dollars chasing people or companies that will never buy your products.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Engagio

OCTOBER 11, 2021

Demandbase has since expanded the definition of ABM beyond just “M” for Marketing to ABX, Account-Based Experience, to address the full customer lifecycle — from awareness to purchase to retention and expansion. Recently, Demandbase was named to Constellation Research’s Constellation ShortList B2B Marketing Automation for the Enterprise: .

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

Metadata

NOVEMBER 17, 2021

Yet IMHO, the pendulum has swung too far to an all account-based mentality at the expense of proven demand gen activities. This may sound cynical, but I blame software vendors for “ABM” being ill-defined. For the past 15-plus years, we’ve simply let ABM vendors define the ABM category. Is there an agreed-upon definition of ABM?

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

Top Rank Marketing

NOVEMBER 15, 2023

Incorporating influencers throughout the customer journey fosters familiarity and strengthens vendor-influencer relationships, benefiting both parties. LinkedIn will face increased API access demands, especially as other platforms limit data.

Work Management 120

Work Management Marketing Management B2B Marketing B2B 120

DemandBase

MARCH 27, 2020

So what can I tell you about a day in the life of a VP of Marketing at Demandbase? At Demandbase, you won’t be surprised to hear that we have created quarterly dashboards to measure overall marketing KPIs, and the performance of key integrated campaigns. Not to mention paid healthcare , free lunches, and a U2 themed meeting room.

Work Management 64

Work Management Marketing Management DemandBase Account Based Marketing 64

Engagio

MAY 3, 2021

The data has been fragmented across multiple vendors. All this amazing data comes together as the new Demandbase Data Cloud, a ‘one-stop-shop’ solution for all five critical components of B2B data — firmographics, technographics, intent, account identification, and contacts. The answer is simple. Up until today, it’s been too hard.

DemandBase 71

DemandBase InsideView Lead Ranking Account Based Marketing 71

ANNUITAS

APRIL 24, 2014

When I worked at Demandbase I was particularly inspired by the book and applied the cornerstone trigger event, Oakland A’s loss of player Jason Giambi to the Yankees, to B2B marketing and sales. So many of the vendors that we, as B2B marketers, work with are not equipped to focus on accounts instead of individuals. What is worth more?

Account Based Marketing 100

Account Based Marketing DemandBase Demand Generation Work Management 100

Martech

SEPTEMBER 24, 2021

Firmographic data can be sourced from annual reports, LinkedIn and third-party vendors. Intent data can be sourced from B2B forums or job boards (to view account participation in them), first-party content downloads or ad clicks, as well as third-party vendors. Account targeting.

Account Based Marketing 119

Account Based Marketing Enterprise Management Paid Content Work Management 119

ClickZ

JULY 3, 2019

It piqued both marketers and vendors’ curiosity in ABM. Meanwhile, vendors and venture capitalists saw this budding excitement and began to invest heavily in all things ABM. Source: Demandbase. Peter Isaacson is the CMO for Demandbase. It was a strategy B2B marketers were talking about, but not actually doing.

Account Based Marketing 106

Account Based Marketing ABM DemandBase Business 106

Metadata

SEPTEMBER 8, 2020

Over the last six months, we’ve been tracking ahead of our goals: inbound demand, demo requests and pipeline have surpassed our expectations by 2-3x. million raised in this round will allow Metadata to broaden its potential as an autonomous demand-gen platform. Metadata is synonymous with demand gen.

Marketing Analytics Tools 85

Marketing Analytics Tools Account Based Marketing ABM Paid Search Agency 85

DemandBase

MAY 14, 2019

Fittingly, at the SiriusDecsions Summit, we announced the launch of the Demandbase ABM Ecosystem , an initiative aimed at bringing together the key technologies for executing an ABM strategy to deliver consistent cross-channel content, messaging and business outcomes. Read on for 15 great tips from ABM practitioners and vendors.

Enterprise Management 66

Enterprise Management Account Based Marketing Marketing Management DemandBase 66

Rev

MAY 21, 2018

The Truth Intent Vendors Don’t Want to Talk About. The big promise of intent data vendors is that these companies are “in market.” SiriusDecisions even validated the importance of this idea by creating a new funnel stage in the latest Demand Waterfall. It’s not so great for most B2B scenarios. Problem #3: The In-Market Fallacy.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Martech

MAY 10, 2022

Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. Buyers are guiding themselves down the funnel, gathering information and turning to peers before engaging with vendors. “I “We changed our narrative.

Buying Cycle 83

Buying Cycle Ideal Customer Profiles Intent Planning 83

Digital B2B Marketing

NOVEMBER 15, 2012

Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo. Disclosure: Demandbase is a client of my employer.]

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

Martech

MARCH 10, 2022

Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. More and more, the buyer journey is conducted digitally: Two-thirds of B2B buyers say they are now “self-serving” more information before contacting vendors.

Account Based Marketing 102

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 102

Engagio

NOVEMBER 19, 2020

This image illustrates the difference in thought process between a traditional demand generation approach and an ABM strategy. You can find this information from a variety of sources, including annual reports, LinkedIn, and third-party data vendors such as Dun & Bradstreet and Leadspace. An ABM platform like Demandbase.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

ANNUITAS

MARCH 4, 2014

It reminds me of a post I wrote while at Demandbase called Marketing is a Mix Tape which still stands up and speaks to the problem of the perceived “ease” of marketing automation and other marketing technologies. Author: Jason Stewart @jstewart_1 Vice President, Demand Generation, ANNUITAS.

Enterprise Management 100

Enterprise Management Work Management Marketing Automation Services Marketing Management 100

ClickZ

NOVEMBER 9, 2020

In ClickZ’s recent Marketing Automation Summit (which is, by the way, available on demand ), the problem of complexity came up frequently as a persistent challenge among the marketing leaders who presented. This is where you may encounter an “uncanny valley” effect (a pitfall raised by our MA Summit panelist, Jon Miller of Demandbase).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing Automation Services 144

Valasys

MARCH 25, 2019

Agency Stein IAS had been leading the nominations with 17 nomiations in 15 categories and ended up victorious in 3 including ‘Martech team of the year’ with Nuix, ‘Best use of demand generation’ with HSBC and Marc Keating, chief innovation officer of Stein IAS, won the title of ‘Martech visionary of the year.’. Martech vendor of the year.

Marketing Management 40

Marketing Management Demand Generation Agencies B2B Marketing Paid Search Agency 40

Content4Demand

OCTOBER 6, 2021

By harnessing the power of first- and third-party intent data that is mapped to value-based content, offers, messaging and recommendations, believe it or not, B2B buyers will welcome emails, digital outreach and offers from vendors. Third-party data from vendors like Bombora, Demandbase, 6sense and Metadata.io For how long?

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Research from Demand Gen Report highlights that intent data is already a pipeline accelerator for many companies, especially those in high-growth mode. Integrate seamlessly.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider.

Enterprise Management 40

Enterprise Management DemandBase Work Management Marketing Management 40

TrustRadius Marketing

OCTOBER 3, 2022

Companies are “viewing intent data as an integral layer of intelligence in their revenue funnel and a critical component of their overall go-to-market strategies,” according to Demand Gen Report. Those actions can be followed by demand generation and educational content to help in-market buyers move further down the funnel. .

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

LeadSloth

MARCH 22, 2009

My first reaction was: no way, you should not want to do without any type of marketing automation system (for simplicity sake, I use this term as synonymous to demand generation and lead management ). There are also some relatively affordable registration form vendors, like FormAssembly and OnDialog. What is your take on this?

Marketing Automation Services 100

Marketing Automation Services netFactor LEADSExplorer Work Management 100

DemandBase

OCTOBER 10, 2018

Or if you are a self-paced learner, Demandbase now offers online versions of our Foundations and Advanced-level ABM Certifications. For traditional demand generation marketers, I think the relentless pursuit of leads has them on the hunt for the latest and greatest mouse trap. Set the intention to get yourself educated.

Account Based Marketing 69

Account Based Marketing ABM Demand Generation Allocation 69

PathFactory

MAY 20, 2022

Indeed, it’s the foundation for best-in-class Demand Generation & ABM (the boundaries of which are increasingly blurred /irrelevant)*. In some ways this isn’t news – it was an inevitability and the logical conclusion of the widespread adoption of ABM (just good DG marketing?

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52

Influitive

AUGUST 3, 2015

And they’re using this power to independently narrow down vendors long before they reach out to salespeople. So, how can brands get in front of buyers during the research phase, and help speed up the process once they make the vendor shortlist? The answer: social proof marketing. Social proof is the new marketing.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Customer Experience Matrix

JUNE 9, 2009

It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. But I expect the sales automation vendors to take the business for themselves. This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

MARCH 26, 2015

Some vendors do this better than others. This means that integration has largely meant sharing audiences defined in a marketing automation system with demand side platforms (DSPs), so the DSPs can bid on audience members when they appear on ad networks. But such integrated solutions are rarely comprehensive.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Unbound B2B

FEBRUARY 6, 2023

As a business owner, you are always looking for ways to generate demand for your products and services, drive qualified leads , and boost sales. So, snowflake decided to recognize their customer’s unique personality more than any other B2B vendor in the market. In the case of snowflakes, it was that prospects are not that important.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management Paid Search Agency 52

NetLine

JULY 1, 2021

While some Marketers use content syndication solely as a means of amplification to grow their audiences, many B2B demand gen Marketers use it as a part of their lead generation strategy. . NetLine’s platform is an example of how demand gen Marketers can use content syndication to drive leads. It’s a Slow Burn.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Work Management 52

Adobe Experience Cloud Blog

MARCH 6, 2017

Demandbase conducted a survey that revealed 80% of marketing executives of companies with more than 250 employees believe that AI will revolutionize marketing by 2020. Analyst Scott Brinker estimated that there were 3,874 marketing technology vendors in 43 different categories in January 2016—up from 947 vendors in 2014.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

ANNUITAS

MARCH 11, 2014

In their recent white paper called The Marketing Technologist – A New Role For The Modern B2B Marketing Organization marketing technology personalization platform Demandbase makes a good case as to why the marketing technology stack needs to be owned by marketers. So what is the answer? Marketing technology is a strategic concern.

Work Management 100

Work Management Marketing Management CMS Development Marketing Automation Services 100

InsightSquared

JUNE 13, 2019

InsightSquared is the vendor that is providing the one, comprehensive suite of revenue intelligence solutions that enables predictable company growth. We are excited to come together at Ramp in Boston this week to announce new capabilities all focused on delivering best practices required to meet the demands of today’s go-to-market teams.”.

Marketing Management 48

Marketing Management Forecasting Marketing Attribution Paid Search Agency 48

SWZD

SEPTEMBER 2, 2019

Account Based & Tech Stack Based Marketing at Snowflake This week, we spoke with Lars Christensen, Vice President of Marketing and Demand Generation at Snowflake. We had a fascinating discussion on the use of Account Based Marketing (ABM) and Tech Stack Based Marketing (TBM) to optimize demand generation efforts. About Snowflake.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Account Based Marketing 48

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

Webbiquity

JUNE 17, 2014

But the increased availability of data means vendors are also more knowledgeable about what matters to buyers, how they conduct research, which content resonates with prospective customers (and what types of content fall flat), how to refine and act on key measures and metrics, and most importantly, how decisions are ultimately made. .”

Sales Management 100

Sales Management Work Management B2B Marketing Marketing Management 100