Why a Hybrid Demand Generation Model is More Important than Ever
MAY 28, 2020
The current crisis reinforces why most B2B companies are best suited for a hybrid demand generation model that combines both ABM and more traditional, funnel-based tactics. A strategy based on generating engagement from buying groups (and the way large corporations make purchase decisions) vs. individual leads. Maintain ABM campaigns and continue to generate awareness and engagement at identified target accounts.