Directive Agency

FEBRUARY 4, 2022

Are you listing verticals, companies, brands, or departments? Certain ABM SaaS frameworks prioritize building out an entire list of target accounts to coordinate your entire marketing strategy. The Evolution of ICP Targeting: Customer Generation. Step 4: Document and target your ICP.

Ideal Customer Profiles 59

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 59

Strategic-IC

JULY 3, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. We've got our Buyer Personas that we want to target in each account. And the first one is account penetration.

Account Based Marketing 118

Account Based Marketing Ideal Customer Profiles ABM Demand Generation 118

Directive Agency

MARCH 6, 2017

The primary question being, “Does social media generate MQLs?” ” This is a valid question and a challenging one to answer. Does Social Media Generate MQLs? Lack of Targeting. What does your target customer request or define their needs as when they contact you? Lack of Targeting.

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Social Media Sales Management 56

Rev

APRIL 5, 2023

These are usually firmographic indicators of a prospect’s industry, size, location or revenue—and are often ineffective ways of describing your actual best targets. You can compare accounts in your pipeline to your active ICP to determine which matches to emphasize. Maximize your resources.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Planning Marketing Management 78

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Strategic-IC

FEBRUARY 16, 2021

What were the title levels you were targeting? How did you identify the right contacts within your target accounts? Interesting to see demand generation sitting above one-to-many on one of the slides. Are you treating demand gen as pure awareness or are you targeting specific accounts?

Account Based Marketing 71

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 71

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Inbox Insight

NOVEMBER 3, 2023

Demand generation marketing is a crucial aspect of any successful marketing strategy. A well-executed demand generation campaign can bridge the gap between sales and revenue, reducing the sales cycle and guiding buyers through their customer journey. Ready to attract and engage your in-market B2B buyers?

Demand Generation Agencies 104

Demand Generation Agencies Demand Generation Demand Top of Funnel 104

Terminus

OCTOBER 29, 2021

and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A A pilot campaign that generated six opportunities and two sales from 21 target accounts. This is simply not true.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Rollworks

FEBRUARY 9, 2022

leads targeted, but an account-based funnel helps companies close around 11% of accounts targeted. That’s because the account-based funnel only includes the designated target accounts that are being actively worked, or owned, by your sales team — not every potential buyer in the market.

Account Based Marketing 52

Account Based Marketing ABM Tactics Ideal Customer Profiles 52

Kabbage

NOVEMBER 2, 2016

Here’s a great explanation from Tom Scearce at TOPO , a research and advisory firm: “The Ideal Customer Profile (ICP) defines the firmographic, environmental and behavioral attributes of accounts expected to become a company’s most valuable customers. An example of an Ideal Customer Profile (ICP). Dive into your historical performance.

Ideal Customer Profiles 160

Ideal Customer Profiles Profiling Ad Building Allocation 160

Strategic-IC

JULY 3, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. We've got our Buyer Personas that we want to target in each account. And the first one is account penetration.

Account Based Marketing 48

Account Based Marketing ABM Ideal Customer Profiles Demand Generation 48

markempa

OCTOBER 6, 2011

Tweet A few weeks ago, I wrote about ways to combine sales and marketing knowledge to improve lead generation. Let me be more specific about one strategy that the best sales organizations do that marketers should replicate in their demand-generation and lead-nurturing campaigns: Stratify resources as part of a coverage model.

Lead Ranking 120

Lead Ranking Marketing Strategy Marketing & Strategy Lead Scoring 120

Valasys

SEPTEMBER 30, 2019

BrightTALK is a platform being used by nearly 8 million professionals to participate in online talks & events & thus, is one of the leading content & demand generation platforms. The scores may range anywhere between 0 to 100 & use real-time data-model valid for 6 months, after which it is rolled out again.

Marketing Automation Services 40

Marketing Automation Services Intent Lead Ranking Buy 40

Rollworks

DECEMBER 10, 2019

leads targeted, but an account-based funnel helps companies close around 11% of accounts targeted. That’s because the account-based funnel only includes the designated target accounts that are being actively worked, or owned, by your sales team — not every potential buyer in the market.

Account Based Marketing 52

Account Based Marketing ABM Tactics Ideal Customer Profiles 52

Kabbage

NOVEMBER 2, 2016

Here’s a great explanation from Tom Scearce at TOPO, a research and advisory firm: “The Ideal Customer Profile (ICP) defines the firmographic, environmental and behavioral attributes of accounts expected to become a company’s most valuable customers. Dive into your historical performance.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Ad Building Allocation 100

Apollo

OCTOBER 23, 2018

Then, drill down into a specific vertical. Since Apollo can pull these keywords from essentially the entire online presence of a company, you’ll have a much better Account list to work with when you refine this further. These are both valid strategies in the right scenario, with different trade-offs each way.

Sales Management 68

Sales Management Work Management Top of Funnel Practices 68

The Point

JANUARY 30, 2018

In “ The Startup’s Guide to Demand Generation: From Your First 10 Customers to Your Next 1,000 ,” the two authors cover everything from when to make the first marketing hire, to what marketing technologies to buy first, to how best to leverage marketing data. Know, Validate, and Preach Your Message.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Demand Generation 168

Heinz Marketing

OCTOBER 5, 2020

And, we leverage a long history of printing expertise in order to have that entire vertical integration operating at peak capacity for all of our customers.” And, we leverage a long history of printing expertise in order to have that entire vertical integration operating at peak capacity for all of our customers.

Top of Funnel 117

Top of Funnel CMO Multi-Channel Work Management 117

Apollo

OCTOBER 23, 2018

Then, drill down into a specific vertical. Since Apollo can pull these keywords from essentially the entire online presence of a company, you’ll have a much better Account list to work with when you refine this further. These are both valid strategies in the right scenario, with different trade-offs each way.

Sales Management 40

Sales Management Work Management Top of Funnel Practices 40

Adobe Experience Cloud Blog

JANUARY 21, 2016

And most of us have probably incorporated personalization into almost, if not all, of your campaigns—whether it is adding personal touches to emails, providing vertical specific content on your website, etc… But in 2016—we are going to have to step up our game. It’ll just be important to try out smaller, targeted events this year.

Advertising Agencies 48

Advertising Agencies Account Based Marketing Planning Paid Search Agency 48

Terminus

APRIL 27, 2017

There are three things you need to know about Aditi Karandikar , Director of Demand Generation and Marketing Ops at Panasas : She is on the cutting edge of B2B marketing process and technology, including account-based and lead-based marketing. Marketing and the inside sales team pursue our target accounts.

Account Based Marketing 38

Account Based Marketing Ideal Customer Profiles ABM Advertisements 38

Strategic-IC

NOVEMBER 27, 2019

What were the title levels you were targeting? How did you identify the right contacts within your target accounts? Interesting to see demand generation sitting above one-to-many on one of the slides. Are you treating demand gen as pure awareness or are you targeting specific accounts?

Account Based Marketing 15

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 15

Adobe Experience Cloud Blog

AUGUST 21, 2012

He brings more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. Focus instead on engagement, conversations, and driving an active, two-way discussion about the issues, needs and pain points your target customers care about most.

Work Management 48

Work Management Marketing Management Top of Funnel Lead Ranking 48

Strategic-IC

OCTOBER 12, 2021

Target mid-market and enterprise accounts?. An Account-based strategy is deployed typically in four key business scenarios: To penetrate accounts ?. However, mature SaaS companies will have a more defined “ Ideal Customer Profile ” and a clearer picture of how their product appeals to their target market.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Enterprise Management Top of Funnel 62

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Keyword difficulty (and CPC) has skyrocketed in most verticals. 2017 - Sept. So, that’s exactly what we did. The outcome?

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Aberdeen

NOVEMBER 23, 2020

SWZD’s acquisition of Aberdeen produces industry-leading B2B intent data, with scale and depth, industry-leading research, intent-targeted demand generation solutions, and enhanced performance. . And, we have the ability to add new intent segments on demand. . 5) Intent-targeted demand generation solutions.

Intent Data 52

Intent Data Intent B2B Thought Leadership Demand Generation Agencies 52

Marketing Craftmanship

MARCH 27, 2013

The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. Marketers, in turn, are finding white papers to be far less effective as a demand generation tool.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

LeanData

JULY 15, 2014

As recently posted on Marketing Profs: How to Build New Revenue in Your Account Base. When companies build demand generation programs, they often emphasize top-of-the-funnel, net-new lead creation. Use your account data and industry trends to develop a target account list. What sites do they visit?

Demand Generation 40

Demand Generation Ad Building Cross-Selling Top of Funnel 40

LeanData

JULY 15, 2014

As recently posted on Marketing Profs: How to Build New Revenue in Your Account Base. When companies build demand generation programs, they often emphasize top-of-the-funnel, net-new lead creation. Use your account data and industry trends to develop a target account list. What sites do they visit?

Demand Generation 40

Demand Generation Ad Building Cross-Selling Top of Funnel 40

LeanData

JULY 15, 2014

As recently posted on Marketing Profs: How to Build New Revenue in Your Account Base. When companies build demand generation programs, they often emphasize top-of-the-funnel, net-new lead creation. Use your account data and industry trends to develop a target account list. What sites do they visit?

Demand Generation 40

Demand Generation Ad Building Cross-Selling Top of Funnel 40

Terminus

JULY 7, 2017

When Jenny started at SOASTA about a year ago, the first thing she did was meet with her VP of Sales and VP of Inside Sales to discuss their target account strategy and introduce the idea of account-based marketing. She needed a more targeted display advertising solution. Hear from Jenny firsthand in her video case study!

Account Based Marketing 36

Account Based Marketing Sales Cycle Paid Search Agency Top of Funnel 36

chiefmartech

JUNE 10, 2016

As VP of Professional Services for Eloqua, our team was developing new processes and best practices for demand generation all the time. The vendors have done a great job of building out functionality as they move into new markets and verticals. We were responsible for training many of the early partners on how to do it.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Planning Automation 40

NetLine

AUGUST 1, 2018

For one, it says that marketers need to get inside the entanglements of an org chart for a few moments before crafting or targeting content. The in-demand audience insights point to the B2B marketer’s conviction to serve up long-form content to C-level executives. Define a target audience and company size and countries.

Webinar Metrics 40

Webinar Metrics ROI Work Management Marketing Automation Services 40

Online Marketing Institute

JUNE 22, 2009

According to the BBC, undercover US researchers,… Read more… Neil Stoneman | November 21st, 2008 | no comments Your new content may not be as relevant as your old All the best B2B tech marketers are mini-publishing houses — they never stop cranking out thought-provoking content on the issues their target market cares most about.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Inbox Insight

JUNE 20, 2022

Content and creative go hand in hand in delivering an effective B2B multi channel strategy that will engage target audiences and get your message in front of them at the right time, and in the right format for the stage they are at in the buyer journey. B2B marketers can personalize based on industry, vertical, or even by account name.

Multi-Channel 96

Multi-Channel Class Creativity Advertising Channels 96