Excelsior Research

NOVEMBER 15, 2021

LEAD GENERATION. DEMAND GENERATION. LEAD GENERATION. DEMAND GENERATION. Your Path to Stronger Demand Generation Processes. An honest discussion about the demand generation process. Demand generation is a long-term relationship between Sales, marketing, business, and customers.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Excelsior Research

NOVEMBER 15, 2021

LEAD GENERATION. DEMAND GENERATION. LEAD GENERATION. DEMAND GENERATION. Your Path to Stronger Demand Generation Processes. An honest discussion about the demand generation process. Demand generation is a long-term relationship between Sales, marketing, business, and customers.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Rev

JUNE 25, 2019

Which proven demand generation tactics actually work to increase the metrics that matter to your organization? . Which isn’t helpful when you’re under pressure to deliver a winning demand generation strategy for the next quarter. . An unvarnished view of what demand generation tactics and priorities deliver an ROI.

Demand Generation Agencies 114

Demand Generation Agencies Demand Generation Top of Funnel Tactics 114

Marketing Insider Group

APRIL 21, 2014

Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. This post is the latest from my former colleague and demand generation partner Rob Krekstein. The Critical Ingredients Of Effective Demand Generation.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Effectiveness 100

Marketing Insider Group

NOVEMBER 25, 2013

Effective Marketing drives demand. So to keep my finger on the pulse of demand generation, I love to get the insights from my former colleague and demand generation partner Rob Krekstein. Rob is the Senior Director of Global Lead Generation at enterprise technology company Ventyx. Marketing or Sales?

Demand Generation 100

Demand Generation Demand Generation Enterprise Management 100

Marketing Insider Group

JUNE 4, 2014

Director of Lead Generation at Ventyx. He sends us these Demand Generation tips every few weeks to keep us grounded in one of the main focus areas of B2B Marketing: delivering quantifiable value to the business and leads for sales. The Business Model is a critical component to creating a successful Demand Generation Program.

Demand Generation 100

Demand Generation Demand Generation Lead Ranking 100

xiQ

SEPTEMBER 25, 2019

Generate RSS and PDFs to push through your own marketing channels. Publish your campaigns on Twitter, LinkedIn, Facebook and other social media channels. xiQ’s Campaign Analytics dashboards measure campaign performance, content efficacy, ranks client engagement, and generates first-hand intent data for each prospect.

Demand Generation 69

Demand Generation Lead Ranking Lead Scoring Demand 69

Digital B2B Marketing

FEBRUARY 14, 2012

The latest #B2Bchat discussion focused on the relationship (or lack thereof) between corporate websites and demand generation. Can corporate websites support demand generation and lead capture? Or do marketers need to build microsites to support demand generation effectively?

Demand Generation 100

Demand Generation Demand Generation Marketing Websites 100

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

The Point

APRIL 30, 2013

Demand generation is hot. It’s why demand generation managers are suddenly as common as, well, marcom directors. It’s why systems consultants are reinventing themselves as “demand generation agencies.” As a demand generation marketer, however, I have an issue when brand marketers start to muscle in our turf.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Top of Funnel 100

Marketing Insider Group

MARCH 30, 2011

One caveat before you read on: This answer is specific to measuring B2B Demand Generation. My Answer: The best way to measure the success of Demand Generation efforts is Revenue! This is the literal Value of the leads generated. This can be expressed as either a dollar amount, a percentage or an index.

Demand Generation 100

Demand Generation Demand Generation B2B 100

SWZD

MARCH 21, 2018

How to Integrate Social Media into an Audience-First Demand Generation Plan. But you wonder, “Is there more I could do when it comes to social media for demand generation ?”. A brand’s arsenal of trusted demand gen marketing tools is indispensable. Social Media for Demand Generation: A Symbiotic Marketing Machine.

Demand Generation 48

Demand Generation Social Media Demand Planning 48

Digital B2B Marketing

OCTOBER 4, 2011

These platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting. However, for enterprise B2B marketers, these approaches are not mature enough to broadly support demand generation marketing.

Demand Generation 100

Demand Generation Demand Buy Generation 100

KoMarketing Associates

SEPTEMBER 12, 2016

You already know that social media platforms like Twitter have the potential to build your client base – and your bottom line. When do you know there’s a good chance of generating interaction, winning a new customer and increasing your sales? Let’s take a look at using Twitter for B2B marketing leads: 1. They’re Talking.

Marketing Qualified Leads 120

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 120

Inbox Insight

NOVEMBER 17, 2020

The power of intent data is massive, allowing you to turn every touchpoint into a data-driven machine for demand generation and lead nurture. Source – Inside Intent Data: Unlocking Demand Generation Results. Source – Inside Intent Data: Unlocking Demand Generation Results.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

Customer Experience Matrix

DECEMBER 9, 2008

I noticed a visitor to the Raab Guide to Demand Generation Systems site from a new source the other day, which turned out to be a mention on blog by Jason Stewart of Demandbase. Pergolino’s blog also has an entry with a long list of “ Marketing Automation People on Twitter ”, which has already wasted several hours of my precious time.

Demand Generation 120

Demand Generation Demand Generation Marketing Automation Services 120

LeadSloth

JULY 10, 2009

In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. I hope you found some interesting new blogs in this list.

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

ActiveDEMAND

JANUARY 5, 2018

Factors Limiting Business Growth: Demand Generation. While there are many factors that limit business growth, demand generation issues are one of the most common bottlenecks small and medium businesses face. Many businesses focus on generating large volumes of traffic. How to Address These Demand Generation Issues.

Demand Generation Agencies 45

Demand Generation Agencies Demand Generation Demand Generation 45

Digital B2B Marketing

OCTOBER 4, 2011

These platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting. However, for enterprise B2B marketers, these approaches are not mature enough to broadly support demand generation marketing.

Demand Generation 100

Demand Generation Demand Buy Generation 100

Ambal's Amusings

MAY 10, 2010

How will demand generation evolve? " Maria Pergolino works as Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation html. Blog Modern B2B Marketing Twitter InboundMarketer. What actions should marketers take in 2010?"

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Sprout Social

MAY 18, 2016

If you’re going to drive the customers and interest you need to survive you need to start generating demand for your product or service. What Is Demand Generation? Demand generation is the idea of creating a need for your product or service in the minds of your potential customers. Hey #SanAntonio !

Demand Generation Agencies 81

Demand Generation Agencies Demand Generation Demand Webinar Metrics 81

Customer Experience Matrix

APRIL 28, 2009

I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. The survey was promoted on this blog and the Raab Guide site, but primarily via posts on Twitter. Responses are still coming in but I thought I'd at least post some preliminary results to whet your appetite. the system itself 0.67

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. Just kidding.or

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

JUNE 2, 2009

It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities. But it does save a few keystrokes.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Directive Agency

MARCH 30, 2018

A lot of times, as B2B marketers, we struggle with how to generate demand for our product or service and how to generate leads. So today, we’re going to talk about a demand generation strategy that will not only generate demand but also leads. Step #1: Generate a very targeted list.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Demand Generation 40

Heinz Marketing

AUGUST 22, 2019

This week, we’re excited to feature Julian Lina , Head of Demand Generation and Sales Development at Fond. On weekends, Twitter. I’ll grab a cup of coffee and a glass of water, briefly review my calendar and to-do list, then proceed to get started on the first item on my to-do list (managed using the Notes app).

Demand Generation 78

Demand Generation Work Management Demand Enterprise Management 78

Digital B2B Marketing

MAY 23, 2012

If you measure or benchmark B2B demand generation activity across sales and marketing, one of the best benchmark resources just received a major facelift and a number of improvements. Yesterday Sirius Decisions unveiled their new demand waterfall at the annual Sirius Decisions Summit.

Demand Generation 100

Demand Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 100

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. In our experience, using the same targeting and bid settings for both, Ads will generate up to 5x more impressions compared to Updates.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Marketing Insider Group

JANUARY 4, 2023

Many standard and straightforward attribution methods often favor digital but do not confuse demand collection for demand generation. We are in the decade of Twitter and TikTok – we have about 7 seconds to get the consumer’s attention and keep it. Level the playing field with logical measurement. A 20% off coupon.

Marketing Mix 199

Marketing Mix Planning Allocation Tips 199

ANNUITAS

JANUARY 7, 2019

Preliminary Findings from the ANNUITAS 2019 Demand Generation Performance Survey. Receive a copy of the ANNUITAS 2019 Demand Generation Performance Survey when it becomes available by clicking here. These business leaders come armed with legitimate concerns about Demand Generation performance.

CMO 164

CMO Demand Generation Business Correlation 164

Digital B2B Marketing

OCTOBER 18, 2012

B2B advertising begins with the target audience. Until you know who you are targeting, you cannot identify the publications, sites or ad networks you should be working with. However, one of the first things advertisers do is generalize their target audience. What if you didn’t need to generalize your audience?

Demand Generation 100

Demand Generation DemandBase Advertisements Advertising 100

Marketing Insider Group

AUGUST 10, 2020

Modern marketing demands that we thoroughly understand our audience and use targeting and segmentation for optimal demand generation. We have seen a steady rise of ABM, an approach where we align demand generation efforts against a predetermined and strategic set of accounts.

Account Based Marketing 331

Account Based Marketing ABM Work Management Marketing Management 331

LeadSloth

MARCH 6, 2010

I used two: Twitter Grader and the number of Tweets containing “Marketing Automation&#. It is clear most of the nominees belong to the Twitter elite, with Twitter Grades in the upper nineties. Tags: Demand Generation marketing automation twitter. BridgeGroupInc. BrianJCarroll. B2B_MarketingPR.

Marketing Automation 100

Marketing Automation Twitter Automation B2B Marketing 100

Heinz Marketing

AUGUST 22, 2019

This week, we’re excited to feature Julian Lina , Head of Demand Generation and Sales Development at Fond. On weekends, Twitter. I’ll grab a cup of coffee and a glass of water, briefly review my calendar and to-do list, then proceed to get started on the first item on my to-do list (managed using the Notes app).

Demand Generation 46

Demand Generation Work Management Demand Enterprise Management 46

Top Rank Marketing

NOVEMBER 17, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll return again next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news.

B2B Marketing 105

B2B Marketing Search Marketing B2B Google 105

Pam Didner

SEPTEMBER 13, 2022

The best way to quantify content ROI is through demand generation and sales. Once published, you can (and should) promote it through various outbound channels, such as Facebook, Twitter, email campaigns, paid media, and more. Budget allocation: Total content budget / Total content budget + website budget + demand gen budget = %.

ROI 91

ROI Effectiveness Planning Content Marketing 91

The ABM Agency

APRIL 21, 2023

Next, you’ll learn how to develop a target account list that aligns with your objectives. Continuously Update Your Ideal Customer Profile Develop a Target Account List A. Prioritize Accounts Based on Fit & Engagement Level C. Segment Your Target Account List D.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing & Strategy Marketing Strategy 52